Review Highlights
“This store is bigger than Aldi and I feel like the selection of items is more varied when compared to Aldi.” in 20 reviews
“I'm so glad that they are about to open another one in Ashburn that is closer/more convenient to Leesburg.” in 7 reviews
“I can go into Harris Teeter or Whole Foods and sneeze and have spent that much money with like 5 items in my cart!” in 6 reviews
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About the Business
High quality, low-priced groceries.
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Overall rating
49 reviews
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- Oct 1, 2019
Heyyyy Lidl!!! This location is perfect to stop in midday because it was not crowded at all.
Everything was fully stocked and what was not, the staff was actively working to restock the shelves while not interrupting the customers experience.
The store is huge, very spacious and the aisle are the perfect width to accommodate a customer on each side so no one feels cramped or crowded while shopping.
The fresh bakery items greet you in the parking lot!!!! The closer you get to the door the more vibrant the smell wafts through the air. DO not be surprised if you find yourself gazing at the goodies to pinpoint exactly what you are smelling. This location also had a lot of fresh produce which can be a hit or miss at some other locations.
Grab a big cart and BYOB ( bag that is) and enjoy!!!Helpful 10Thanks 0Love this 12Oh no 0 - 1034215240440May 30, 2018
After eating lunch nearby, B wanted to check this grocery store out.
I've never heard of LIDL until now. There is plenty of parking. Upon entering, it reminded me of ALDI a bit. LIDL is much larger though and has a greater variety. Their bakery section was nice, lots of bagels, muffins, donuts, fresh breads, cookies, etc. They have organic items throughout the store as well. Prices are very reasonable for the most part, there are a couple of items that are on the pricier side. In addition to the LIDL brand, they also offer other brand name products as well.
I appreciate that they will fully refund any of their Lidl-branded items if you are not happy with the product. Bring your own grocery bags or you can purchase bags at the store. I love that they have self check out. Restrooms are near the entrance to your left. Unlike Aldi, you don't need to put a quarter into the cart.
We were able to try a few of their items and were quite satisfied. This grocery store isn't in our neck of the woods, but it's a great option to have. I'm glad we checked it out and will be back again.Helpful 10Thanks 0Love this 9Oh no 0Business owner information
Shane P.
May 30, 2018
Hi Kimberly, thanks for visiting and sharing your feedback! We're very happy to hear that you enjoyed your first visit to Lidl, and we look forward to seeing you again. Be sure to sign up for our email newsletter to be notified of upcoming deals!
- Jun 23, 2018
Let the grocery games begin!
It's near ALDI and with the Harris Teeters, Whole Foods, Wegmans, Giant, and Lotte Plaza near by, this opening has increased the competitors market for the buyer into a grocery royal rumble for who can sell at the lowest price. As someone who studied economics and accounting, I love it!
Now for the store, it's clean and bright with the bakery and baked goods the first items you'll see. Probably cause the sugary products catches your attention first with the low pricing for the pastries, cookies, and donuts. As you wonder down the aisles, you get your dairy and proteins before the remaining aisles of cheap-prices produce, wine and other household items you probably won't need but will buy anyway due to..... low price!
I was able to find some peppers, seasonings, and a box of pasta for... a really low price of just under $6. How cool is that? While I love the Wegmans, prices like these can't be beat. But I'm sure other stores will do their best to compete!
Welcome to Ashburn LIDL!
And again, LOW PRICE!Helpful 3Thanks 0Love this 4Oh no 0Business owner information
Shane P.
Jun 23, 2018
Thanks for this excellent review, and for the warm welcome, Victor! We're thrilled to hear that you enjoyed your visit to the store, make sure that you sign up for our newsletter to stay on top of upcoming deals!
- Mar 26, 2018
Love that a big, shiny, new LIDL set up shop close to where I work. Perfect for the after-work grocery trip while I miss traffic.
It's a freestanding building in Broadlands directly across from the shopping center where Aldi is. You don't need a quarter for a cart here, but you will need to pay for bags - so bring some. A couple things are still cheaper at Aldi for me (olive oil, almonds) but love that they have a few self check-out lanes here.
A ton of reasonably priced organic goods, beer and wine, and a nice bakery. Definitely worth a visit if you want some essentials at a good price. Just try to come maybe midday during the week, even on a random weeknight it was a little too busy for me.Helpful 5Thanks 0Love this 4Oh no 0Business owner information
Shane P.
May 2, 2018
Hi Aveeda, thanks for the great review! Our buyers are regularly reviewing our product range and the pricing in order to offer our customers the highest quality items at the lowest possible price, so we'll be sure to share your feedback concerning the olive oil and almonds with them.
- Sep 27, 2019
If Yelp forced us to keep our reviews short, mine would be a simple "WOW".
This was my first time in a Lidl store, but I found myself nearby with extra time before going to someone's home for an event, so I figured I should check it out. As someone else mentioned, the produce was terrific (I bought two containers of strawberries that were delicious, even as we are pretty much past berry season...or at least the really good ones), the aisles were very wide (hooray, although you will still find people everywhere who stop right in the middle with their cart) and it was all well organized and clean.
I know some people hate them, but they have self-checkout if you choose and I like just paying quickly and going. Huge parking lot (although I suppose you will find that almost everywhere in the 'burbs) and nice employees as well. I hope Lidl really takes off in the US, this was great and the prices were terrific!!Helpful 4Thanks 1Love this 2Oh no 0 - Mar 18, 2018
I had to see what the hype was about once this store opened in this area. Seems to be quite popular, as there were a lot of customers when I went on a Saturday evening.
It is a store with European roots that carries a wide variety of items ranging from food to clothing to home accessories. I was definitely taken aback by the beautiful building...from the outside.
This store is similar to Aldi, in that they have their own brands, comparable prices and they charge for bags at checkout. I did note some items were reasonably priced such as baked goods, wine selection, cleaning items. Other items such as beer, clothing and produce, seemed regularly priced, if not higher, than other stores. I did find it rather odd that they carried random clothes, but there was no consistency with some of the non-food items.
I personally would prefer to shop at the chain grocery stores nearby that have more items on sale, especially if I am signed up for their weekly ads. I may return here to purchase wine since the prices were reasonable.Helpful 2Thanks 0Love this 0Oh no 0Business owner information
Shane P.
May 2, 2018
Hi Annzie, thanks for sharing your shopping experience with us! Our buyers are regularly reviewing our product range and the pricing in order to offer our customers the highest quality items at the lowest possible price As you made note of the wine selection, you may be interested in knowing that our wine range has won over 240 awards in national competitions, and our selection was curated by our very own Master of Wine, Adam Lapierre.
If you haven't already, be sure to sign up for our weekly ads as well, since we feature tons of great deals and coupons there! - Sarah A.Fairfax, VA22131123Jan 7, 2021
Clean, organized, plenty of organic produce and more.
It's like a bigger Aldi that has random items on a weekly based. I myself a super cute toaster and tea kettle, pjs for the family, and so many Italian food options. You can even find cute items for your pets. Lidl is a place where you will be able to find something for everyone in your family. It's not as cheap as Aldi but it's good.Helpful 1Thanks 0Love this 0Oh no 0 - Nov 18, 2018
Hey Aldi's, there's a new grocery in town! Just in time for the holidays, this Lidl also offers some wonderful German and international goodies at very reasonable prices. One caveat: a lot of products contain Palm Oil-- read the ingredients and beware.
The store is clean and well-lit. The in-store bakery had some amazing options. I moved quickly through here to avoid getting too many carbs. The produce and veggies also looked really good and fresh.
Lots of parking, free carts. Thanks Lidl, of Ashburn, Virginia! (And, good luck, Aldi's.) BTW, we drove here from Baltimore-- I hope there are building plans for the Bmore area on the horizon.Helpful 2Thanks 0Love this 0Oh no 0 - Leon L.Boston, MA161281783Apr 3, 2018
This German discount grocer is making way into Ashburn with this location. You can see from the traffic at the store that this is a welcome addition to this neighborhood. All the local supermarkets like Harris Teeter and Giant knows that this store will make them drive their prices down.
They offer some selection of brand name goods, but more often than not, they offer private label brands which saves consumers more money in their pockets. They have a large sign outside the store that reads "Lidl drives grocery prices down". Lots of things are self serve, such as the bakery section where you choose your own items and print your own label for checkout. They also have an app which they encourage customers to use where you can clip coupons and add to your checkout.
They offer many types of goods at this store. Everything from a simple bakery area and liquor section, but NO deli and seafood counter. They also have a number of specials each week which can include any number of things from shoes to electronics. If you are a Heidi Klum fan, you will find a selection of goods branded with her label Esmara.
They have a pretty good wine collection here. For those that could use a little help with wine selection, Lidl is known for carrying award winning wines. They work with Adam Lapierre, Master Wine Buyer, to buy their choice of wines for sale at the stores. They have come up with a point rating system to help you with your selection. The point system is available on a number of wines they sell and will definitely help you to choose a good wine at a price that works for you.
Aldi is also a nearby discount German grocery retailer which competes with Lidl, but step inside this store and it feels quite different. The good deals in front of the store, the smell and look of the bakery and pretty flower section will brighten your eyes as you walk in. If you are a price conscious customer and would like to see your grocery budget go further, you will like this store.Helpful 2Thanks 0Love this 0Oh no 0Business owner information
Shane P.
May 2, 2018
Hi Leon, thank you for this excellent review! We'd like to add that while the app is the most convenient way to take advantage of our coupons (which are now automatically clipped to your account for you), customers who do not have a smart phone (or simply do not wish to install the app) are more than welcome to sign up for a free account on our website and enter their phone number at checkout for the same great deals.
We're thrilled that you enjoyed the store so much! - Muthana A.Ashburn, VA42286476Nov 20, 2019
Cheap prices, quality products, and so much more. I used to do grocery at several others but since my first visit to Lidl I never stopped coming.
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