EMA Dental
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About the Business
East Longmeadow & Northampton Family, General, Esthetic and Prosthodontic Specialty DentistryEMA Dental is a group dental practice that has been providing Family, General, Esthetic and Prosthodontic Specialty Dentistry services in Western Massachusetts for over 30 years. Our founder Dr. AA Emirzian, a Harvard-trained dentist, started his dental practice in Springfield in 1942. Dr. AA Emirzian became known for his caring demeanor and as a dentist who truly listened to his patients. In 1982, Dr. AA Emirzian welcomed his daughter, Dr. Lisa Emirzian into his practice. Dr. Lisa Emirzian brought passion, energy and new techniques with her and blended them with her father's caring chairside manner. In 1984 Dr. Vincent Mariano graduated from Tufts School of Dental Medicine's Postgraduate Prosthodontics Program and joined EMA Dental. EMA Dental Prosthodontics became the first Prosthodontics specialty practice in Western Massachusetts. In its new home in East Longmeadow, the group practice conce
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13 reviews
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- Joseph S.Dorchester, MA1332010Aug 9, 2016
I'm so excited my first time going to Northampton EMA Associates to see dr. Lisa emirzian fabulous service unbelievable TLC the office is spotless very friendly staff top 10 they're in my ballpark highly recommended I've been with her for 13 years I will travel the world to see her and furthermore I have to disagree with Rob Rob I think that you're on the bunkers because this place has done nothing but beautiful my teeth help me out to have the most beautiful smile taken into consideration all levels of income yes it's expensive because you're getting the number one service and not a hacker or a tooth puller thank you for your I'm kind regards get a job Rob
Helpful 0Thanks 0Love this 0Oh no 0 - Tam G.South Deerfield, MA05Mar 30, 2022
Dr Cohen and the entire team at EMA are amazing. I had tooth pain over the weekend, she called, ordered antibiotics and squeezed me in at 0800 on Monday for X-rays and exam. She diagnosed an infection and was able to get me into Western Mass Endo at 2 for a root canal that same day. The kindness and empathy shown to me was over the top!
Highly recommend. Plus Dr Emirzian is an artist in cosmetic dentistry!Helpful 0Thanks 0Love this 0Oh no 0 - Lauri A.North East, Olympia, WA0111Oct 11, 2022
My actual dentist was great. However, this place charges at least twice what other dentists do for crowns. While I was in the dental chair with a tooth ache, I wish I'd have thought to tell them to hold off on drilling half my tooth out so I could find one that is more reasonable. I had terrible dental insurance at the time but they couldn't even figure out how to bill for at least a filling and add on the other $3,000.
Helpful 0Thanks 0Love this 0Oh no 0 - Barbara E.Gill, MA251151Mar 8, 2019
I have been a patient from many years. I have anxiety about dental work. Dr. Vincent Mariano and his professional staff are just that. Kind, professional, and they restored a crumbling smile. The work was not inexpensive, however getting top notch care is not. My case was complicated and they approached my needed work, in phases and made both my husband and I comfortable with every step. Today I had a minor chip, I called in a panic. I was immediately put at ease by the front office staff. They made an appointment to get me right in. In fact I called an early am call that they had a cancellation and if I could get there earlier, they were waiting for me. Top level service. I am so blessed to have been recommended to meet with EMA dental and Dr. Mariano initially. I have a great confident smile, and the best dental care available in our area. The staff and doctors go to on going training and use state of the art equipment. I never hesitate to mention and have referred friends to EMA dental and will continue. I thank you all again for taking care of what you all knew was an easy fix today. To me it was a huge chip! Great local professional care. We are so lucky to have Tufts trained professionals without having to travel to Boston. With 2 offices locally Northampton and East Longmeadow it is easy to get too. Always friendly not your average patient dental experience. If you want to experience the best look no further than EMA dental..
Helpful 1Thanks 0Love this 1Oh no 0 - T S.Springfield, MA2476537Oct 1, 2017
These best dental office I have ever visited, the staff are more than accommodating and the Dentist Dr. Lisa Emirzian is amazing!
Helpful 1Thanks 0Love this 1Oh no 0 - Amy S.Pacific Grove, CA135Sep 9, 2019
Short form: EMA repeatedly tried to coerce me into getting $2000 of unnecessary treatments while I was in the chair.
Long form: Like Nate D of Holyoke (review 1/9/2016) I had also gone to this dental office in Northampton before they were EMA and noticed a similar tech upgrade when they became EMA. That seemed like a positive experience for all involved. My new dentist, Dr. Perez (a Harvard grad according to his scrubs), was basically wonderful. Then he left, but why or to where, no one told me. I was then away for a bit but came back, wanting the same great EMA experience, but it was not to be. At first, things looked up when EMA fixed a problem that someone else had caused. After that problem was solved, I went in for what should have been a routine tooth cleaning, and that was when things fell apart. Two people, a hygienist and a dentist, repeatedly pressured me to get a $2000 procedure instead of cleaning my teeth. They wanted to start it right then and there and did not start the tooth cleaning that was supposed to be happening.
Here is a step-by-step breakdown of the high-pressure techniques: First, the hygienist did not start my tooth cleaning and instead laid out the $2000 plan to me, and I said no 4 times. Not satisfied with my answer, she left room, returning after some minutes with a dentist to convince me. I refused 2 or more times. When the dentist left, so did the hygienist, returning after perhaps 10 more minutes with a computer print out for me to sign to authorize the work that I had repeatedly refused. She said she still had time to start it, if I could say yes. I refused again and again.
Finally, the hygienist started the tooth cleaning and even finished it without too many more references to the $2000 procedure. Strangely, she used sandpaper to finish her tooth cleaning of some of my teeth, but did not ask me whether my orthodontists had done something similar years ago to get my teeth to fit together, which they had. I'm going to choose to believe that she used my x-rays to know that she would not go too far in this respect, so that may not be a problem.
There is one last thing that I believe is suspicious in retrospect: when I said that I was going to be seeking a second opinion as to whether or not needed the $2000 procedure, the EMA hygienist told me that she would not be giving another dentist's office the measurements that she took on my teeth - her "proof" that I needed the procedure - because those were "hers." She measured parts of my body and decided that she owned the results even though they were supposed to be a part of a legitimate business practice housing a legitimate dental record, all of which should be shared when I give my consent to share it with other professionals. That does not seem reasonable. As a result of their high-pressure and coercive sales techniques, I cannot trust EMA again. I wish I had read others' Yelp reviews before going back.
My advice to EMA: If as a business you are overcommitted financially, maybe you should offer sales on cosmetic procedures to positively entice people to spend money with you instead of the abuse of what consent is supposed to mean that you collectively put me through.
I have since been to another dental hygienist in a different office who successfully cleaned my teeth without any of this type of behavior nor recommendations for additional expensive procedures.Helpful 0Thanks 0Love this 0Oh no 0 - Rob S.Northampton, MA020Aug 8, 2016
Very polite and friendly presentation but caveat emptor! This business model is all about up-selling, recommending procedures and measures that are not necessary. VERY EXPENSIVE. I advise prospective clients to look elsewhere.
Helpful 1Thanks 0Love this 0Oh no 0 - Nate D.Holyoke, MA010210Jan 9, 2016
This place has steadily gone downhill since becoming EMA dental.
I'll preface this by saying I've been going to this office for probably 30 years, long before it became EMA. That said, when it DID become EMA... things seemed to stay the same. A friendly local dental practice. And even improved in many ways (technology).
Then, things started going downhill at a rapid pace. First they started pushing unnecessary services on you (teeth whitening, etc) every time you'd go in. Then they stopped taking insurances. I've now had 4 different insurance companies through work over the years, and they take none of them. Apparently they only want cash cash cash.
That said, the work they do has been good when I've been back, but personally, I'll stick to another dental company in the baystate. Same good tech (xrays all electronic and they go over them with you on the monitor, appointments handled through email/online), and they actually take dental insurance.Helpful 2Thanks 0Love this 0Oh no 0 - Tom M.Ashfield, MA04Jan 24, 2019
I have nothing but praises for EMA Dental. My extensive dental work over the past 15 years has been done in both the Longmeadow and Northampton offices. The staff is always exceptionally friendly and professional, and I've never been offered any services other than what I needed. Dr. Mariano 's work is exceptional and best of all, he has a good sense of humor. (Sometimes that's needed when sitting in the dental chair!)
Helpful 1Thanks 0Love this 1Oh no 0 - Jason C.Johnston, RI9730Dec 22, 2013
Had to use EMA dental for an emergency visit while I was in town for a few days. I was fortunate enough to have Dr Sotoodeh fit me in. Well let me just say, I'm the type of person that doesn't like being in a dental chair anymore than the next guy but as soon as I met Dr Sotoodeh and explained my issue she described how we could fix the problem and I immediately felt at ease. First off, I don't know how she got me numb because I still don't remember feeling any pinch from the shot! And secondly, before I realized we had started, she smiled and said "all done!" Just a great experience, I couldn't be happier.
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