Urban Fire

The inside of the restaurant is really nice its sort of a modern take on what you might think of when you imagine a Tuscan restaurant. I really like being able to watch them prepare the pizzas behind the glass partition and seeing the brick oven. The wood paneling gives it a warm "clean" feeling.

Prices are very reasonable and the service was decent as well. It was probably only 15 minutes from ordering time to the pizza being on our table. The cashier was very new and having a hard time getting order put into the computer and the woman training her seemed a bit irritated but other than that it was fine. One thing I did not like is that the large garage door like opening allows lots of flies inside. There were quite a few of them crawling on the cutting boards and some of the bins of fresh ingredients which was a turn off. A large wasp was on one cutting board and a worker smashed it with a paper towel and then food was prepared on it-also kinda gross.

The food was ok. Reading the ingredient list I was really expecting something amazingly flavorful and my pizza was just alright. The dough is quite thin which I like but it wasn't quite crispy, it was still a bit chewy and soft although it was obviously cooked completely so that may just be the recipe they use. The flavors were fine but underwhelming.

This is a good casual pizza place if you want to grab a quick bite, as everyone else has said its like the Qdoba of the pizza world. I will for sure go back again to give it another try but maybe set my expectations lower.

Try the Hot Honey and thank me later!

Urban Fire is a family-owned yet quick service pizza restaurant where your pizza is ready for you in less than two minutes. You can either choose from the menu options or design your own creation. With plenty of unique choices and toppings, you really can't go wrong either way. The ingredients are fresh and the pizza truly feel gourmet, such a treat!

This brings me back to the Hot Honey, which I have never had on pizza in the past but now I love. It's exactly what it sounds like, spicy honey, and you can add it on top of any pizza. I highly recommend it with the any of the meats because the saltiness of the meat combines so well with the sweet and spiciness. Get creative!

The zeppoles here are also a must, be sure to get the Nutella!

Urban Fire should be on the bucket list for any pizza lovers out there!

I dined in at Urban Fire just a few weeks ago and I'm still having dreams about the arancini. I would come back just for those incredible fried risotto balls. The other menu items are classic flavors, simple but delicious.

EVERYONE is super friendly- the staff go out of their way to make sure each customer is enjoying his meal.

And don't even get me started on those Nutella covered zeppolis...I'm gonna need a bucket of those next time.

Didn't try their pizzas today but got the lemon chicken sandwich instead. I wasn't thrilled about it, the chicken was too dry. I would prefer if there was more flavor to it. The bread was hard yet crispy though. I'd recommend going for another sandwich or better yet stick to pizza! I didn't see too many comments, if any, raving about their sandwiches so your best bet is to skip it entirely.

There's also not enough condiments lying around. Only one pepper shaker so be mindful and don't hog it.

Pizza wise you get your own pie! Not sliced though. My coworker had The margarita pizza. She loved it, the sauce was flavorful. The only thing they could improve on the we adding more basil.

Fun story. So I got waitlisted at the Yelp Elite event earlier this year and Urban Fire sent an offer for a free dessert. I decided I'd go. I had some correspondence with the owner but I never made it down there until today. As I looked around, I started to recognize things. Fresh ingredients. The timetable on the wall. The wording on the menu. Then I scoured more reviews and realized that I _was_ here before - there was another Elite event a few years ago! Whoops!
So this first visit on my own dime was much longer overdue than I thought. On the other hand, it gives me a fresh perspective to come back to on the review. My impression is that this is gourmet pizza. You pay full-size prices for personal-size pies, but the crust is artisanal and something worth enjoying on its own. Toppings are mostly reasonable at $1-$2 each. You don't get too many of each, but you end up with the right balance (I reluctantly say this as someone who loves overdoing toppings) and they are all high quality. Now, the bufala is expensive - $6. It is a thing of joy, chewy and creamy, but probably not worth that penalty. The porchetta is $4, which I did not spring for.
The food here is more or less 5 stars. The ambiance - modern, airy, not too loud - no qualms. Pardon me while I list the sins that reduced this to 4:
* Table tops are all sticky. Whatever material that is, scrape it off. It looks like the wood is peeling and feels like it's never been washed.
* The restroom door was sticky when I pushed it to go in. Unforgivable. Clean your surfaces, especially anything patrons touch.
* I don't mind that the staff had their friends in to talk. It was a weekday night near closing time. I am 100% A-OK with that. But one of them grabbed a green pepper out of the bin when no one was watching and chewed on it. Well, I saw it. So to the owner - please be aware of this and make sure you have a floor manager watching at all times.

I thought about how much to deduct for those, but the food is too good to go down to 3 stars. Expensive, but good. I'm sure these issues will be addressed because I know how responsive the owner is, so I don't mind rating this as Recommended if you want something upscale from your daily pie.

No zeppoles. No meatballs. No rice balls. If you're wondering if this was a late day run it wasn't. It was an hour after opening.

The staff is very pleasant, just slow and unprepared for the lunch crowd.

Perhaps just a bad day but I won't be back.

As for the pizza...sub par.

The bread they use for sandwiches is excellent!

We came here during the day between lunch and dinner time so it was pretty empty. The staff was friendly. They took the time to explain the process of ordering since we were new there. I ordered the Molta Carne pizza and it was really good. I didn't notice the spice right away then eventually the chili oil kicked in. The ingredients were fresh. We also ordered the Quattro Formaggi. I love the red sauce so I'm not the biggest fan but the cheese is addicting, I must say.
I would definitely recommend and will go back!

I'm happy to report a relaxing dinner is totally possible on a quiet night at Urban Fire. We returned at the repeated urging of Anthony the owner to make up for a lackluster visit over the summer, and I'm sure glad we did. I wish more owners were this concerned about their customers!

We started with a round of arancini, arrived at our table steaming hot in a mild tomato sauce, so yummy, so dangerously filling. Ditto for pallini, slightly smaller but equally steaming golden fried balls of ricotta in tomato sauce. Hey I could stop there and call it a meal.

I hasten to point out that the panzanella salad is not quite as described, we expected peasant food of chopped stale bread moistened with tomatoes, instead got a big bowl of arugula, cherry tomato and sliced onions with a few crisp croutons on top. A great start, the menu doesn't do it justice.

I'm also happy to report that this evening the porchetta sandwich was perfect, lots of flavor and just a hint of cracklings, no more threats to the old molars lol. Pizza was excellent - I like mine well-done and they were happy to char the crust on my Diavola spicy pie with sopressata, peppers; they even threw in the spicy sweet honey, thanks! She who must be obeyed played it safe with a Margherita, it was also cooked to a proper char.

As if we hadn't ordered enough, Anthony brought us zeppole and (gilding the lilly!) a bowl of nutella. Smokin-hot zeppole dredged in nutella is awesome, only thing missing was an espresso.

Hmm, pizza for breakfast? Yes. I think so.

The urge for Urban Fire pizza brought me back here once again this past Friday. Normally, my go to meal is the margarita pizza but this time I tried a few other items... PLUS the pizza is course! For an appetizer my boyfriend an I had each one of their rice balls and their meatballs. The Arancini was my favorite! My boyfriend really liked the Polpetti meatballs.

We skipped the salad and went right for the PIZZA! I can't say it enough but their sauce is amazing it really makes the pizza! We couldn't breath after all that food but of course had to try the Zeppoles... WOW. They were delicious and came with a side of Nutella. Who doesn't love Nutella??!!

While we were there the owner Anthony was in and out of the dining area making sure everything was perfect for the customers. He really showed his importance and priority in his customers needs which is appreciated! He was extremely nice and outgoing. Definitely a must try place!

First off BYOB!!!!

When I walked in I felt like I was at home, Anthony the owner was the nicest host you could have. Him and his family were all working that day and greeted u with a smile and love. I knew it was a family run business.

As for the food. Excellent!!!!
Arugula salad was dressed to perfection
Rice balls=AMAZING!!!! I could have ate them all night
Porchetta sandwich = a crunchy pig skin and pork sandwich that was addicting
The pizza was also good as well we got the verde and sausage Heavy on the pesto but still delicious as well as the margarita with shrimp and guanchale that was my favorite.

All in all my experience here was a wonderful dining experience. And when u have all three components to a great restaurant (food, service, and comfort) u have yourself a wonderful place to dine. Keep up the good work Anthony and family. I will be coming back for more.

Came here last night for my 1st Yelp Elite event . It was a lot of fun! I was able to sample different items from the menu

The rice balls were great- warm and hearty

We tried the porchetta and lampredotto panino sandwiches. I especially liked the porchetta

We tried the molta carne and tartufo specially pizza which were great as well

End it all with a hot delicious zeppoli!

Got to meet the owner Anthony, his wife and father and they were all lovely and friendly!

Would def come back!