Pure Taqueria

I cannot tell you how many times I've been to this taqueria. I remember when the first location opened up back in Alpharetta way back in 2005 and I used to walk to it with my best friend because her and her family lived just around the corner (and we were too young to drive).

The food has always been incomparable when it comes to other local Mexican restaurants. Their menu is great because they have their own take on Mexican staples like their quesadillas which are described more like turnovers. It pains me to share this but my favorite dish was actually removed from the menu a while ago. Originally, I was told they were going to become seasonal, but that wasn't the case post-pandemic. Ah, Fritangas de Jaiba, how I miss you so! They were these incredible crab fritters under their appetizer list and they had the most creamy, citrusy/spicy, delicious sauces drenched overtop. *chefs kiss x1000*

Now, I typically order their chicken empanadas or the empanadas del dia - they are all great! Their sopa de pollo y limon is their take on chicken tortilla soup and it is also incredible! It has become my favorite soup to pick up if I feel like I'm coming down with a cold, and also just great on a cool winter evening. Their chicken taquitos are great, too.

As for the drinks - I literally won't go anywhere else for a margarita. The bar is always full (usually full of regulars), and the drinks don't stop coming. Their skinny margarita is the best I've ever had because it's made with the purest (get it?), simplest ingredients. All I want in a skinny marg is fresh lime juice, agave and good silver tequila and Pure does just that. Their "Skinny Love" is my new favorite with muddled strawberries and basil (sometimes I even sub out the tequila for Tito's).

The Sedgwick family owns some of my favorite restaurants around Alpharetta/Milton/Roswell, so I highly recommend checking out any. Pure is a great place to start!

A delightful lunch spot, Pure taqueria has fresh and delicious options with plentiful outdoor seating options. Coming from Southern CA, I had mild expectations for Mexican food a little farther from the border, but the chilaquiles were up to par and so beautifully presented! Prices are on the higher side, but correlate with high-quality, fresh ingredients, and it seems consistent with inflation and Alpharetta prices. The salad stood out with an aesthetically pleasing balance of colors and gustatorily satisfying balance of flavors--glad I got to trade for a taste with my family members. The staff generously provided a light and fluffy key lime pie for my grandma's birthday, which I think she preferred over her barbacoa tacos.

Service was standard but also with a touch of generosity as mentioned with the complimentary dessert. Outdoor dining was refreshing: despite being right next to the road, the cars were not whipping by too quickly, and the green of GA still shines through. Would definitely want to come back for lunch to enjoy the al fresco dining here.

Our very favorite place! We eat here, literally, all the time. Highly recommend the blood orange margarita, and salmon totopas. Do not miss it! The service is fabulous. They make you feel like a friend/family. The vibe is groovy. We like the music and sitting in the outside porch/open air room. Patio is fun at night with the cafe lights....and event space next door is great too. 10 out of 10 all around at Pure.

I love Pure Taqueria! The food is consistently good and I love their menu items! I used to go to the one on Howell Mill when I was working in that area. Now I go to the one in Athens when I am in that area. Remarkably the same in looks and food! I definitely will go back each time I am in the area!

Food - Steak quality, amazing
Ambiance - Love it, busy, local feel
Service - Awesome staff, never had a negative experience in any of their locations

Hands down my go to Mexican in town! Cazuela bowl with steak, steak tacos or carne a la parrilla (no cheese) are my go to!! Also best queso ever! Drinks are amazing!

Overall this place wins for all around Mexican!
I love Pure and I ll forever support them

Eyal is one of the best servers I've had in a very long time. It's clear that he takes pride in his job and serving others. He was so kind, so helpful, and such a likable personality. He talked us into ordering the smoked salmon appetizer, which wasn't even on our radar, but it ended up being a favorite I will crave and I will return to Pure for that alone. He went over the top to ensure that we had a nice birthday outing. Kindness and generosity goes a long way.

They handle gluten allergies so well. They even have GF chips if you request them! (Each morning before they open, they fry up some tortilla chips in a fresh batch of oil before it has been cross contacted with gluten items. What a kind extra step they take to accommodate people with serious allergies.)

Pure has been a favorite of mine for many years now, and it has stood the test of time. For now on, I'll be asking for Eyal and ordering whatever he suggests.

Service was good. Place was clean. Food was below average. One and done for our family, but glad we checked it out because we see and hear about it all the time.

Not the good food and drinks we are use to at Pure. margaritas selection and drinks have changed. Very disappointed. Will not be returning

Pure is a good spot for lunch or dinner. Located in DT Alpharetta and a bit off the beaten path the food is good, service has been very consistent for us and we enjoy it there. A few downsides as the bar area is not at all feasible for multiple people to hangout. If it gets too crowded you'll most likely be sitting on someone's lap at their table. They have been seating people outside by their storage house (lack of a better term) and I'm not a fan of sitting out there. Also parking can be a challenge during peak hours. I enjoy it and will return.

Service was good. The steak was tender and seasoned well. The jalapeño Mac was great with a slight kick to it. The drinks were ok...not very strong but still good.