Services
Services Offered
Verified by Business
Coloring Services in 40 reviews
Brazilian Waxing in 9 reviews
Bikini Waxing in 5 reviews
Eyebrow Waxing in 4 reviews
Women's Waxing in 16 reviews
Hairstyling Services in 5 reviews
Women's Haircuts in 5 reviews
Hair Treatment Services in 3 reviews
Review Highlights
“Both Dita and Douja were super accommodating and friendly, and Douja, who cut my hair, did an excellent job.” in 58 reviews
“I will definitely continue my Keratin treatments at Sublime, as a matter of fact, I just booked a color.” in 21 reviews
“Not only is she a total professional in this sometimes awkward endeavor, but she made the process as painless as possible.” in 3 reviews
Location & Hours
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Amenities and More
About the Business
Business owner information
Douja E.
We are an indulgent Salon and Spa in the heart of Allston, MA. We offer outstanding hair styling and coloring services, along with eyebrow threading and shape sculpting, European and Brazilian waxing, makeup, and bridal services. Whether it's maintaining your preferred look or creating an entirely new you, we aspire to exceed your expectations and indulge you.
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Recommended Reviews
Overall rating
99 reviews
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- Lilly S.Dover, NH021Nov 30, 2021
Douja is a very sweet and kind person and I really enjoyed talking with her during the cut. She was able to see me the same day I called and the haircut was very timely. My hair was so damaged because of constant dyeing but Douja put me right at ease and started me off with a lovely moisturizing treatment (that I want to purchase myself!) and some tips to take better care of my hair. When I left, it felt smoother already and it is becoming much healthier than it was before! Thank you Douja :)
Helpful 0Thanks 0Love this 0Oh no 0 - rheinheart b.Chicago, IL12020Jun 7, 2020
Went here for my first haircut after COVID shutdowns. I was slightly nervous about this but the whole process put me at ease. Douja is the only stylist that works here, services are appointment-only and appointments are scheduled with disinfecting time in between, so she and I were the only ones in the shop, and she could do her work just as well with both of us masked.
The haircut itself was great -- I used to go to Douja when she was at Sublime Salon in Cambridge and I instantly remembered why. I'm a guy so I don't have the language to tell someone exactly what to do. With Douja I can just tell her how long I want it, maybe tell her about some terrible haircuts I've had while she works, and she's competent enough to handle the rest.
Douja herself is also awesome -- she'll tell you exactly what she thinks and wants you to do the same.
*Note that this is a new salon Douja started in 2020, so other staff from Sublime, gift cards, etc. are likely different. Yelp may just be erroneously combining new and old business reviews.Helpful 0Thanks 0Love this 0Oh no 0 - Laura Y.Queens, Queens, NY03Feb 15, 2022
I made an appointment online, showed up on-time. Locked doors, lights off. I was looking forward to establishing a relationship with a hair stylist but it appears that I dodged a bullet. Would give 0 stars if possible.
Helpful 1Thanks 0Love this 0Oh no 0 - Kristine J.Cambridge, MA2572May 25, 2020
Duja has been taking care of me and my family for more than 10 years! She ALWAYS gives me terrific cuts and colors and great cuts for my husband and sons. She has adapted to the times and is giving safe service with only one client in her salon at a time. I recommend her absolutely!
Helpful 0Thanks 0Love this 0Oh no 0 - Tiana R.Alexandria, VA062May 29, 2019
I went in yesterday for a trim and all-over color to cover grey roots and an old, lighter dye job from another salon.
My hair is shiny and the color itself is great. However, they did leave some dye on the skin along my ears and hairline that I noticed when I got home, and when I rinsed my hair in the shower today, a ton of dye ran out. It didn't change the look, but I wouldn't recommend washing your hair just before bed.
The cut itself was quick and done well. However, it's much shorter than I wanted, and I'm heartbroken to have lost length that I desperately wanted to keep. Before cutting, I was asked if I wanted to cut "1 inch or 2." I responded, "only as much as it needs, I like it long." Well, she cut at least 3 inches. My beautiful long hair that I'd been regrowing is gone, and it'll take months to get back to where it was. I get closer to tears every time I look in the mirror.
The blow dry at the end is also a potential issue. My hair felt light, soft, and silky... but the styling looked ridiculous. I didn't bother saying anything, since I was headed straight home for the rest of the day, but I would have been embarrassed if I'd had someplace else to go, and would've had to ask them to redo it. I have naturally curly hair, which I came in with. I was asked if I wanted it blown "straight or wavy." I asked for wavy, saying I like d my curls. I ended up with some bizarre half-straight, half-curled flip look that reminded me of Michael Jackson's final style and which I put up in a ponytail as soon as I left.
All in all, if you're looking for a friendly, clean place to do color or a simple cut, and you're extremely specific about what you want, do try Sublime. Unfortunately, the too-short cut means I won't ever be back.Helpful 1Thanks 0Love this 1Oh no 0Business owner information
Douja K.
Jun 19, 2019
Tiana, I'm so sorry to hear that you left unsatisfied with the length of your cut and the blowout style. Our aim is to provide exactly what you want, and it sounds like that was not achieved for you. We are as disappointed as you are! We appreciate your feedback and will be sure to communicate more effectively when it comes to the length we suggest and the blowout style. As always, aspirational images are always welcome and often support in communicating the desired style.
- Kmiu M.Winchester, MA03Feb 27, 2019
The worst haircut I ever got. Now I have to wear a hat so noone could see that. I tried to explain what I wanted and was told not to teach her cutting hair. And when at the end I was very upset with the result, Douja accused me in saying it wrong. Hey, you didn't listen!
Worst attitude and service ever!Helpful 2Thanks 0Love this 0Oh no 0 - Anthony P.Ithaca, NY01Jan 20, 2022
Douja was very friendly and well informed. I came in feeling a bit insecure about my current hair situation and she was very knowledgeable and was able to guide me in the right direction, which is especially scarce with my hair type (male, dark very curly hair). She worked well and quick but made time for nice conversation. I would definitely come back and recommend her work for others!
Helpful 0Thanks 0Love this 0Oh no 0 - Angi T.Durham, NC3541818Apr 3, 2018
Although the staff was lovely I am displeased due to two factors: (1) waiting time, and (2) a terrible haircut.
I went in asking for a straight haircut with layers on the bottom, instead... I received a very messy layers and my hair looks absurd. The girl who did it was just chomping away without making sure it looked good. It's not straight. I was gonna go back there to color my hair but I don't think I will because I don't know what to expect then.Helpful 1Thanks 0Love this 2Oh no 0Business owner information
Douja K.
Aug 25, 2018
Apologies for the delay in reply to your feedback. We haven't been monitoring Yelp. We are sorry to hear that the waiting time and haircut were not to your satisfaction. It's rare that we are totally off the mark when it comes to the style that our clients desire, but it appears to be the case here. In order to reduce our waiting times we have implemented online booking and for the feedback regarding your haircut, we'll be sure to listen better. Sometimes the best way to communicate the style you want is to bring in a photo example. A visual is always great for communicating what otherwise might be lost in the description. Again, we apologize that your service wasn't all that you expected and your feedback is valuable in helping us improve. We hope that we can regain your business in the future.
- Nov 21, 2018
I just got my first haircut from Douja & I love it! $60 for a wash, cut and blowout for long, thick hair seemed reasonable, and I got 15% off with a new client deal. She really listened to me and gave me exactly what I was looking for!
Helpful 0Thanks 0Love this 0Oh no 0Business owner information
Douja K.
Dec 8, 2018
Nicole, I'm thrilled that you got exactly what you were looking for! We aim to please. :) Looking forward to seeing you again soon!
- Emily P.Monument Beach, Bourne, MA01May 14, 2021
My hair looked orange and streaky after, and unfortunately I had to immediately go to another salon to get it fixed before I could even go home. She had double booked me and another client and kept forgetting about me with bleach in my hair and some parts were white, while others were barely dyed at all and were orange. She was very nice but ultimately I would not go back.
Helpful 1Thanks 0Love this 0Oh no 0
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