New Ethic Pizzeria & Cafe

New Ethic is now sharing space with 2 Ton Tony's Pizza, right around the corner of the building from their original space. This goes back to their origins in the days of their pop ups. I just tried the new location for the first time. The pizza was excellent, a true Italian pizza. This is one of the best crusts I've had in a long time. I built my own with red sauce, mushrooms and red peppers. I liked the new location and the staff were friendly and welcoming. The menu may have changed a bit but the food quality is still the great quality we've always gotten at New Ethic. The best news is the hours have expanded! it's now open 6 days a week and open for lunch. I'm so happy to have high quality vegan pizza so close to home.

My husband and I had recently moved to Rochester and we're excited to find some vegan pizza in the area, having come from Boston which had PLENTY of options. We decided to try New Ethic, and got two different flavors in our pies. They were good. But man, a few hours later both of us were raving to the bathroom with crazy GI (diarrhea) symptoms. And this had been the only thing we'd eaten that was unusual. I gave it the benefit of the doubt, and left two slices that I said I'd try again in the morning. Well, the same thing happened. I'm really bummed that things had to go that way. But meh. I don't know if I'm willing to risk GI issues for some vegan pizza.

This is actually my second time visiting New Ethic, and I wanted to share what a great experience I had (once again)!

Recently having gone back to a Plant-Based lifestyle, I was craving a good pizza yesterday. I placed my order online for future pickup, then arrived a few minutes early to pick it up. My order was ready at a reasonable time, but the only slightly bothersome part of the (very short) wait was the fact that they were playing death metal in the background...not my cup of tea, but each to their own.

I received my order, which was still piping hot when I arrived home. The Snapcase Pizza was great, a sauce base of Buffalo and Boss sauce mixed, topped with Chick'n and Vegan Cheese. Perfectly cooked crust, and just the right amount of topping.

The House-Made Vegan Mozzarella Stix were surprisingly good! Cheezy with a stretch, and a nice crispy breading.

The May-Wah wings I ordered with the same sauce blend as the pizza, Buffalo and Boss sauce mixed. They were good, but slightly mushy. I also wish they came with more than two celery sticks! The dipping sauce was really good too! Next time I think I'll try the Jackfruit wings.

Anyway, I had a great dinner thanks to New Ethic, and will definitely be returning soon! Highly recommended!

New Ethic bravely fills a niche needed in the Rochester area - vegan pizza, calzones, wings and other specialty items. While a bit on the expensive side, I am happy to pay for quality vegan cuisine when I have that hankering. Their crust is a unique texture, the kind you either like or don't, but their wildly creative combinations and toppings trumps that for me. The May Wah Wings, Garlic Knots and the Speziata al Miele Pizza are favorites so far. Will definitely be going on a regular basis.

An entirely vegan establishment that not only offers pizzas, but also wings, and several desserts + other insanely delicious vegan items ? YES PLEASE. I've been here a dozen times now, so (y)um yeah ? I guess it's time for a review !

Let me start off talking about the wings because they are my FAVORITE of life. I'm talking about the May Wah wings (haven't tried the jackfruit wings just yet)... and even more specifically, the goonie sauce .. it's a MUST and SO good ! *chefs kiss*

Pizza wise, I'm obsessed with Iggy Popeye (white pizza with artichokes, spinach, tofu ricotta and white sauce), and the Gorilla Biscuit (blush sauce with onions, banana peppers and meat crumbles). I cannot wait to try several others ! I'm glad they have an extensive list although sometimes I just want a basic a$$ pepperoni pizza (which they don't have currently )

I do wish they were open other days of the week, currently they're close Sunday thru Tuesday andddd sometimes I want pizza Sunday thru Tuesday. I also wish they had more locations.

That it ! If you're vegan or not, check it outtttt ! Support local.

I went to Rochester for the day, I traveled from Buffalo so I looked up vegan restaurant I was excited about the menu and read the reviews, so got there and it was really nice inside and the staff was very friendly! I tried the jackfruit with and the buffalo chickpea pizza. I really wanted to love the wings, but they were not right the jackfruit was not seasoned and it was to much breading around them with also no flavor it was more like a hush puppy. But the pizza was really good... I will definitely go back to try something else on the menu!

The husband who runs 2 Ton Tonys next door is a very nice guy (he helped me find new ethic pizza because its difficult to locate in the building).
But unfortunately me and my husband were very disappointed in the Vegan wings, they had no flavor, as if the wings arent marinated and instead the sauce is just tossed on after they are cooked, they also had a weird texture.. We usually get our Vegan wings from the Irondequoit Beer Company and they are phenomenal!!

The first time I visited New Ethic was on a Saturday evening and it was very crowded when I went. I was told when I was placing the order that it would take an hour and a half so I gave them my phone number and told them I'd walk around. The second time, I ordered online and picked it up. We ended up eating there but ordering ahead definitely saved us time. Do yourself a favor and order ahead :)

The menu is full of some really creative and fun pizzas! It took me a while to figure out what i wanted to order.

I got an antipasto pizza with mushrooms added. The pizza was super delicious. The toppings were all wonderful; I loved the flavor combination. The pesto was also delicious. It didn't overpower the other flavors but I could still taste it. I was extremely delighted by the amount of toppings; toppings for days

The second time I ordered one pizza with pink sauce, mushrooms, onions and olives (I call it the MOO) and one plain cheese pizza with extra cheese. The amount of toppings I got was perfect; too little toppings is probably my biggest pizza gripe.

The garlic knots were soft, not too oily surprisingly. They were delicious. I didn't like the texture of the sauce that came with it. It was too solid to dip into. The knots were really good on their own.

The wings were soft and tender. The texture of the jackfruit was really consistent through out which I was surprised about after my jackfruit cooking experiences. The breading was perfect. The sauce was so delicious! it had a little bit of heat to it and a yummy flavor. I look forward to trying the other different sauce options.

There's not a lot of seating at New Ethic. I usually sit at the counter; it's comfy. The interior is well lit with cute decorations at the tables. I love that they have arcade cabinets. I found their inclusion signage welcoming. I adore New Ethic and I can't wait to order from here again :)

Such a great small family business. Great food and even greater people! So glad to have a fully vegan pizzeria in Rochester. I'll admit, I've only had a couple of different items from their menu and I definitely need to start trying more, but everything I've had has been delicious. Their garlic knots are AMAZING and so are their wings. I've had vegan garlic parm wings at 3 different places now and New Ethic's are definitely the best. Great dinner tonight!

I'm vegetarian and was super excited to try this place. They've only been open for like a week, and they don't open until 4pm on the weekdays. I called around 4:15 and ordered, and they said it would be about 30 minutes. I tried to order online, and it said the store was still closed. I think they're still working out the kinks. My order really took about 45 minutes, but it was totally worth it!
Everything on the menu is vegan, which is awesome because I can eat anything they have! I wanted the wings though, so I ordered both kinds to try them. The jackfruit wings were breaded, and I really, really, really loved those. The may wah wings look like they're on a bone. They were also really good, and if I hadn't had the others, I'd have probably loved them, too. I just liked the breaded ones a lot better. I didn't like the sauce I got on the may wah ones as much either. I ordered boss sauce on those, and monster squad on the breaded ones. I really liked the Monster squad sauce. I would stick to buffalo or monster sauce going forward. The sauce on the jackfruit ones was too sweet for me. My husband (a meat eater) also tried them both and liked them both. And he liked both sauces.
I will definitely be back again for more! I used to live near here, so I'd have been here all the time. But it's totally worth going out of my way for. And there's lots of parking. It's at the front of the DMV building. 2 Ton Tony's is around to the side, so it was a little confusing for me. And if you walk through the building, the door was locked. So go in the front outside entrance. And I'd call and order ahead or you'll have to wait a bit.

**Edited to add, I had the wings mixed up. The may wah ones look like they're on a bone. I corrected it above. I had them both again, and tried the santa carla sauce on the may wah ones this time. They were still too sweet for me. I think the wings themselves are just sweeter than I'd like. The jackfruit ones were still amazing though. We also got a chik'n caesar panini. It was ok. The cheese was really good, but the bread was a little hard for me, and I didn't love the chicken.
It was fine. I just wasn't crazy about it. I think I will be sticking with the jackfruit wings going forward. I love them! Yum!!!