New Balance Factory Store

    Claimed
    $$ Shoe Stores, Outlet Stores, Sports Wear
    Closed10:00 AM - 7:00 PM

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    Review Highlights

    Location & Hours

    Map

    173 Market St

    Brighton, MA 02135

    Vineland St & Beacon St

    Mon

    • 10:00 AM - 7:00 PM

    Tue

    • 10:00 AM - 7:00 PM

    Closed now

    Wed

    • 10:00 AM - 7:00 PM

    Thu

    • 10:00 AM - 7:00 PM

    Fri

    • 10:00 AM - 7:00 PM

    Sat

    • 10:00 AM - 7:00 PM

    Sun

    • 10:00 AM - 6:00 PM

    Amenities and More

    About the Business

    At New Balance Factory Stores you will find a vast assortment of New Balance footwear and apparel.  We also specialize in personalized one on one service to help you find the perfect fit.  Our trained Fit Specialists will expertly assess and determine the best New Balance styles for you.

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    Overall rating

    159 reviews

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    • Photo of Chaya B.
      30
      203
      23
      Feb 1, 2024

      In service this store deserves 10 stars. I walked into the ladies section and met Tina. Energy like a rocket! She knows her stuff, explained the why's & the why nots of each sneaker I tried on.
      Of course I found a pair that was more than $100, but when I got to the register it was 30% off. She was so cute, I asked for some socks, not only did she find some on sale, but thru the masses she found some that matched my color needs. I really liked how she knew. We connected, and I would recommend many to this store.
      If I had to give one critique, if you give your email, they offer a 10% discount.
      But t not as an addiction to the sale price. Which I thought was a bit bait and switch. Not a deal breaker, but y'all should work in that.
      Thank You Tina, I hope NB recognizes you for a job well dob!

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    • Photo of Reeven S.
      129
      284
      630
      Mar 5, 2023

      I am not really into shoes, but my friends were very excited to visit this place and shop. They are located right by the New Balance headquarters - offering quite a better price for their shoes compared to other places and online stores and resellers.

      I believe they have shoes that were not out in the general market yet as well as other shoes that were rare and are only available via online resellers. From what I remember, these shoes were comparatively cheaper, thus making this New Balance Factory store quite worth the trip.

      The staff was very friendly. There are many of them walking around the store and are always available if you need assistance. All five of us did not have any trouble finding shoes and there was always a size for us. It seems like they have plenty of shoes stocked in the store, so the overall likelihood of purchasing the right shoes for you is quite high.

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    • Photo of Amber S.
      311
      192
      465
      Dec 29, 2021

      We came around closing time on a weeknight and there were plenty of staff available.

      They were nice and asked if we needed assistance.

      The whole place was super neat and well organized / well kept.

      Checkout was super easy and fairly quick.

      Plenty of selections although the shop looks small from the outside there's more room than expected for plenty of displays and items available!

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    • Photo of W. C.
      W. C.
      Portsmouth, NH
      0
      258
      12
      Apr 3, 2022

      What has the world and society come to when an otherwise respected sports footwear MANUFACTURER does not have a Brannock Device (The Brannock Device® is the standard foot measuring tool for the world's footwear industry) in their store, and a staff that is familiar with its use?

      Very peculiar, that in a sports footwear MANUFACTURER's own store, that, that very sports footwear manufacturer, one that prides itself on manufacturing shoes of a variety of widths, that they have no "objective measuring device (the industry standard is The Brannock Device®)" in their store, to assist a customer in identifying a shoe of the correct width. New Balance does have a "3D Foot Scan" in their stores, apparently to assist their salespeople in measuring foot length, but not foot width.

      I think New Balance has "dumbed down" the process of fitting shoes in their very own stores, no less the Factory Store beside their Flagship Corporate Headquarters. What a sad state of affairs. This is what society has come to; "service," "personalized service," and "fitting," are gone, replaced by "order-taking" and "order-takers."

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    • Photo of Clive L.
      Clive L.
      Brookline, MA
      10
      34
      Jul 5, 2022

      You may be able to find some good deals here & they carry a lot of sizes.
      Staff were nice and friendly as well.

      The only negative experience i had here recently is that the new insole i bought were apparently used. and i only found out after returning home.... (i should've checked at the store...). They must've forgotten to inspect and/or clean it after it was returned, because it was pretty dirty and stinky. now i have to choose to either drive out there again to return it or just clean it myself....

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    • Photo of Katrina C.
      Katrina C.
      Waltham, MA
      0
      47
      Jul 19, 2022

      The whole experience was awful. Staff at the front wouldn't even make eye contact when we entered. Looked for shoes for 15 mins while the employees talked about the new Madden game. Someone finally came over to offer me help after my husband had picked shoes. Checkout was equally poor. My husband told the cashier that no one has helped us. The cashier shrugged & said oh sorry. Overall disappointing.

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    • Photo of Raymond H.
      Raymond H.
      Palo Alto, CA
      0
      1
      Nov 27, 2021

      Ended up not buying because I was looking for tennis shoes which were not in stock.

      Service was nonetheless exceptional. The salesperson was very helping trying to locate what I was looking for from nearby stores.

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    • Photo of Anne C.
      Anne C.
      Wethersfield, CT
      408
      839
      2577
      Feb 13, 2018

      Exercising can be expensive - if it's not gym memberships and "classes" then it's the gear that we wear to get our sweat on. Luckily the New Balance Factory Store is there to help.

      Easily located off the Mass Pike - the store is large, clean and well organized.

      They have a large variety of sizes, styles and workout gear to make sure you look year best during your next sweat session.

      The factory store should not be confused with the New Balance Retail store down the street, as the Factory Store carries "last season" workout gear and apparel. You can find some great deals - especially if you hunt through the racks - meaning that you can look great, not break the bank and have enough left over to keep paying those monthly membership dues.

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    • Photo of George P.
      George P.
      Miami Beach, FL
      85
      186
      35
      Oct 12, 2020

      Walked in there today for the fish time in my life. I was in the men's department. Didn't know if the price reflects the 40% discount. So the oldest lady working there today was there. October 12 th around 3 PM. I ask her a question. She replies and I say thank you as I am walking away. 4 seconds later. I here behind my back a loud and sarcastic YOU ARE WELCOME. I turn around and reply. By the way I actually said thank you but you didn't hear me. But this goes to show the level of service or entitlement one feels. Like we have to thank them that there actually working for us to go there. This is is why didn't buy anything. Or either will never step foot in there again. And as for merchandise. Wouldn't bother. Did not see one thing that appealed to me.

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    • Photo of Chris M.
      Chris M.
      Concord, NH
      18
      198
      6
      Nov 29, 2020

      The selection is limited but I can always find a tennis shoe or running shoe that works for me....... and the price is right. After I found this place, whenever I need new shoes I return to New Balance. It is set up so the shoes are on racks below the display items so it is set up for self-service. There are employees there if you have a question. I could not find my size so I had an employee locate a pair my size out in back. The savings far outweigh the additional effort required to find a shoe that fits.

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