Categories:
IT Services & Computer Repair,
Computers
Neighborhood: SOMA
I went this store a few months ago when my Macbook was failing me. The store's located a few blocks away from my office and so I decided to swing by since they're an authorized Apple Reseller.
The stores has a very quaint layout and it's very easy to find everything you need. However, since I didn't need to purchase anything, I just walked up to the counter to get some assistance.
The problem that I had with my Macbook is an intermittent Wifi problem that is caused my the Airport. A simple Google search with these terms can lead to hundreds of posts of people having this issue. Even Apple's own forum is flooded with ongoing discussion of the problem.
I walked up to the desk and explained the problem to the man there. I told him that the only way I could get a stable connection is if I were within 3 feet of the router. Otherwise, the internet connection would eventually drop out. He took a hold of my laptop and saw that it was connected to the internet fine and thus concluded there was no problem. I explained to him that the connection would break after several minutes. However, he continued to tell me that there was no problem present because my laptop was connected to the internet.
I asked where the router was, and he told me it didn't matter. He then got really impatient and told me that my computer was fine and that he could sell me a new Airport card if I wanted, but he was doing me a favor by not. I told him no thanks and I left the store. However, the problem still existed on my computer.
It really bothers me when people in a store act arrogant and condescending towards the customer. I understand in the technology world that there are sometimes people who do not know what is wrong with their computer and bring it in cluelessly. But I've done weeks of research and knew the exact steps to recreate the problem, but this man chose to behave like he was better than me and try to make me feel incompetent.
I ended up taking my Mac to the Apple Store on Market where they quickly identified the problem. This is the last time I try to go to an Apple Reseller store to get help with my Mac.
To be fair, my bad experience only comes from this individual at the store. I wish I got his name so I could be more specific, but alas I did not. I've gone in several times after this incident to browse and the people working there were genuinely polite and asked if I needed any help. It's a shame that just one sour employee made me never want to go there again.
UPDATE 06/22/2009: Within half of a day posting this review, Alberto, the owner of the store contacted me and apologized for the incident.
The first thing he did that impressed me was take sole responsibility of the incident himself. He did not try to pawn it off on an employee, but stepped forward to apologize - very sincerely I might add. i think that shows a lot when a business owner takes time to directly contact you to apologize for an incident.
The second thing Alberto did was ask me questions about the incident so that he could learn personally from it. In addition, he also asked me how Apple diagnosed the problem so that he could help others in the future.
I think it's an incredible sign of maturity when a business owner will not only take responsibility for a bad experience, but tries to learn from it in order to better his business for future customers. If there is one thing a good business needs to have, it's good customer service because without the customer, there would be no business.
As a result of this apology, I have decided to raise my review to three stars from its original two. Furthermore, I will state that I will be more open to coming here again in the future if I ever have any problems or need to purchase something Apple related. If a business (and more importantly, the owner) is willing to learn from its mistakes and take the time to apologize, I am willing to give it another chance.
Category:
Botanical Gardens
Neighborhood: Old Town - Chinatown
Categories:
Greek,
Mediterranean
Category:
Italian
Neighborhood: Downtown Berkeley
Categories:
Breakfast & Brunch,
American (New),
Mediterranean
Neighborhood: Mission
Category:
Mexican
Neighborhoods: Telegraph Ave, UC Campus Area
Category:
Hair Salons
Neighborhood: Downtown Berkeley
Category:
Property Management
Neighborhoods: UC Campus Area, Downtown Berkeley

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Review votes:
38 Useful, 6 Funny, and 15 Cool
San Francisco, CA
Yelping SinceAugust 2008
My HometownYuba City, CA
The Last Great Book I ReadWorld War Z
My First ConcertBob Dylan and Phil Lesh & Friends
My Favorite MovieThe Life Aquatic with Steve Zissou
I wanted to get an iPad 2 on launch day because I have a flight in a week and wanted to watch movies on the plane. However, I forgot to order it online when sales started at 1am and there was no way I could leave work early to stand in line at the official Apple Store downtown.
Create More is right near my office so I decided to swing by and see if they had any in stock. I saw the store manager Alberto there and he said that they're shipment was scheduled to arrive the next day and I should try coming back when they opened in the morning.
I woke up the next morning and showed up at 9:00am on the dot and Alberto said the shipment hadn't arrived. However, he was willing to take my contact information down since I showed up right when they opened.
Luckily, at that moment the FedEx truck showed up and dropped off the shipment! Alberto signed for the package and then quickly sold me a brand new iPad 2, all within 15 minutes!
I know I've had my differences in the past with Create More (see my previous review), but I will boldly announce that I think the store is 100% better now. Alberto is definitely super friendly and funny and I had a fantastic experience today. I was also pleased that he was willing to reserve one for me since I came in so early.
For those people who are looking to purchase an Apple product and live in SOMA, try looking at Create More before you make a trek up to the official Apple Store. They probably have what you need and you won't have to deal with the headache of a crowded store!