Category:
Specialty Food
Neighborhoods: Midtown West, Theater District
Categories:
Delis,
Convenience Stores,
Grocery
Neighborhood: DUMBO
Category:
Mexican
Neighborhoods: Bedford Stuyvesant, Clinton Hill
Category:
Chinese
Neighborhood: Midtown West
Category:
Japanese
Neighborhood: Midtown East
Categories:
Museums,
Comic Books
Neighborhood: SoHo
Categories:
Videos and Video Game Rental,
Music & DVDs
Neighborhood: Midtown West
Categories:
Desserts,
Chocolatiers and Shops
Neighborhood: Midtown West
Loading...
Review votes:
103 Useful, 35 Funny, and 28 Cool
Brooklyn, NY
Yelping SinceApril 2009
Things I LoveBlink 182 (but I wont admit it), twitter, bubble tea, video games, bad horror movies
Find Me InPratt Institute
My HometownStamford, CT
My Blog Or Website When I'm Not Yelping...I'm updating my blog, twittering, facebooking
Why You Should Read My ReviewsAll my culinary tastes come from Taco Bell
My Second Favorite Website The Last Great Book I ReadBeing There
My First ConcertSiren Music Fest
My Favorite MovieToy Story
My Last Meal On EarthPhilly Cheese Steak
Don't Tell Anyone Else But...I still watch Heroes
Most Recent DiscoveryQuesadilla means "little cheesy thing"
Current CrushCRUSH SODA!! (it's back, who thought it was even away)
I went here because for some reason it became the water cooler story on all the mainstream NYC television stations a couple of days ago including ABC, NBC and CBS making it on to both the evening and eleven o'clock news alongside a very substancial article in the nationwide New York Times. With that kind of coverage, I have to say I was expecting a transcendental experience in to the realm of Pop-Tartology and bask in the delight of the sugary breakfast staple that pretends to have vitamins and minerals in it.
Now, the first thing I want to get out of the way, was that I was not able to try the Pop-Tart Sushi, it was completely sold out. In each network spot, it always seemed to get the most attention but I was able to try a couple of their other "designer" Pop-Tart cuisine, if I can even go as far to say that.
The dishes don't really seem too out of the realm of what I'd see my stoner friends make in Freshman year of college when having the Microwave was the extent of your non-mealplan cooking. The Pop-Tart Sushi is a crushed up Pop-Tart wrapped in a Fruit Roll Up, it is the kind of dish that I feel someone can make VERY easily for about a tenth the price they charge.
My friend ordered the Pop-Tart Ice Cream sandwich which had chocolate ice cream in the middle and on top of two fudge Pop-Tarts. The chocolate ice cream on top was just the right shape and consistency to look like a turd and from what my friend said, it was tasty but nothing really special. While my Pop-Tart Mocha brownie was slightly more appetizing, it tasted mostly like what you can make from a Betty Crocker pack with some crushed up chocolate Pop-Tart thrown in the batter as an afterthought. It didn't really have much of an impact on the taste, but it was apparently their second best seller behind the so-called sushi.
There really was hardly a place to really eat your Pop-Tart abomination besides for a little elevated platform of sorts on the back that might be able to hold about ten people if you are lucky and most of the real-estate went towards selling overpriced T-shirts. There was also a vending machine that would make your own custom box of Pop-Tarts but honestly there weren't more than six flavors in the machine. I would have liked it more if this could have been a chance to try some of the discontinued varieties of the toaster pastry.
They have music in the place, and flashy lights, but even when I was in there at 7 o'clock as soon as I sat down to eat, they said they were closing. This place is incredibly gimmicky and even by Times Square standards it is hardly even worth checking out. After the initial media blitz wears down, I can't really see much of a reason for anyone to go back here.
...the bags they give out there look like a Pop-Tart...I guess that is pretty cool...