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Yaoya-san
- Hours:
Tue-Sun 10 am - 7 pm
- Good for Kids:
- Yes
- Accepts Credit Cards:
- Yes
- Parking:
- Private Lot
- Attire:
- Casual
- Good for Groups:
- No
- Price Range:
-
$
- Takes Reservations:
- No
- Delivery:
- No
- Take-out:
- Yes
- Waiter Service:
- No
- Outdoor Seating:
- No
- Good For:
- Lunch, Dinner
- Alcohol:
- Beer & Wine Only
- Noise Level:
- Quiet
- Has TV:
- No
- Wheelchair Accessible:
- Yes
Alan L. said: "Delica - Delica is a restaurant that believes highly in serving a good quality and healthy food. Naturally raised meats, no hormones, no antibiotics, no MSG. The restaurant is designed such that you can order many small dishes to help…" read more »
68 reviews for Yaoya-san
Review Highlights
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"...goodies, hint, hint), if you cannot it at Tokyo Fish Market." In 7 reviews -
"Tiny little market next to Ichiban Kan." In 7 reviews -
"But I love this little store, its super clean and neat." In 5 reviews
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68 reviews in English
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Review from idlehouse i.
El Cerrito, CA
5/20/2012
best place around here to get decent sashimi for cheap. They are generally very fresh and the cuts are nice. I have ordered Yao-ya San's sashimi for my parties 2x already, and they were great. You can ask him to pre-slice the fish for you. He also has very good teriyaki chicken - he grills them in the back of the shop. We ordered his teriyaki chicken for our last party and it was a hit. Another notable item is that they now carry pastries from some place that starts with "no..." something. It's a japanese name, the label is a gold seal ... Just buy those if you see them on the shelf, we have tried countless items from that same chef and we have not been disappointed with any of them.
If you need to buy beef or pork for your Japanese dishes, get them from Yao-ya san. At american market they trim all the fat for lean meats, at Yao-ya san they leave all that glorious fat on for an authentic dinning experience. Good thing they come in small sizes. Occasionally I saw small cubes of beef fat sold there for hot plate bbq-ing as well.
They carry some free range chicken eggs that have Kanji characters (chinese characters) on the carton, 4 characters I think, can't remember what they are, but if you see those, buy them. The price is cheaper than Tokyo Fish's, and the eggs have bright orange yolks that are very rich in flavor.
fresh prepackaged ramen in the refrigerated section are also good. Sometimes I try to buy from Yaoya-San as much as I can before I hit Ranch99 for my Asian stuffs, just because I want him to be in business forever. -
Review from Jana S.
Updated - 12/17/2011
The reviewers were absolutely accurate. Popped by for a brief guava jam run (gunning to imitate that delicious-looking sandwich on Best Thing I ever ate, with guava jam and gouda), and indeed, they do carry the label I was hoping for: Hawaiian suns.... 2 jar sizes too!!! Not only that flavor, but guava jelly, pineapple jam, and other Hawaiian Sun products.
Now that was waaay easier to find than I had ever hoped or suspected! No need to hunt down a chowhound lead, or stalk any Hawaiian stores! Thanks for the tip!
PS for the foodies out there, they also sell perilla leaves (aka shiso) and fresh bits of sashimi in the rear.There's kombu, all kinds of dried anchovies, furikake, etc. I also spotted my favorite tea: Maeda-En's gyokuro. Leaf tea does sell for a cool $28 (warning!). Matcha powder hangs out to the left of it, and the softest looking baum (Jp style and German style) was spotted. They look sinfully tempting!1 Previous Review: Show all »
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1/27/2010
I'm leaning toward the way overpriced, and, despite how many drop-in visits, the tiny store always… Read more »
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Review from Wendy Z.
San Francisco, CA
I had such a good time browsing for their product here. It is conveniently located next to ichiban-kan. I come here for their shabu shabu meat because it is the thinnest I have seen anyone cut in a supermarket and I like to use it on my
Pa fried teriyaki pork. This is my to go Place for anything you need for Japanese Cooking. -
Review from Alexis A.
Vallejo, CA
4/12/2012 1 Check-in Here
I always come here for the Hawaiian sun drinks
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Review from z m.
Oakland, CA
3/22/2012
Kid you not, I go here every time I visit my mom who lives near in El Sobrante. It's almost becoming a tradition for her and I when ever we hang out. We go there to buy sushi which is super yummy and fresh. My big brother introduced the place to me when I was in high school and I've been hooked since - and now got my mom hooked. No matter what type of sushi we end up eating, we always have to get the 'seaweed salad' with it.
Best time to go is early because if you go late afternoon... there might be no more sushi left! -
Review from Eileen L.
San Francisco, CA
2/13/2012 1 Check-in Here
I barely give 5 star reviews but this place definately deserves one ! Their sashimi is cheap and very good . Their sashimi tastes better than the sashimi at Tokyo Fish Market . Their grilled mackerel is really yummy too . I LOVE their shabu shabu meats . I learned about their delicious shabu shabu meats when I went over to my friend's house for hotpot . Their shabu shabu meats are all very yummy . My favorite is the wild boar ... it's the best !! Just talking about it right now is making my mouth water . In addition to sashimi and shabu shabu meats , Yaoya-san also carries Japanese snacks and groceries . I love how there is a store like this in the area . I will definately be back in the future to buy shabu shabu meats , sashimi , and grilled mackerel .
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Review from Rachelle R.
Hercules, CA
2/7/2012
A little piece of Japan in El Cerrito! If you love fresh sushi and bentos or just Japanese food in general, this is the place for you! I'm so happy that I can grab all my Japanese ingredients here in the East Bay. Yaoya-san's a tiny store, but it's jam-packed with everything including colorful mochi, fresh sashimi and Japanese soda candies! Besides, the people who work here are really nice and helpful. I've gotten many tips on how to make Japanese dishes when shopping here!
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Review from BENN T.
Oakland, CA
Complete Japanese food and stuff. This is a cute small market place, but i like buying stuff here. The people are all very cheerful and helpful. They have a lot of snacks to choose from of course mostly made in Japan.
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Review from Mary C.
CA
6/23/2011
We always get fresh sashimi here to eat at home.
Cook some rice, cut up the sashimi into little pieces, make some miso soup and it makes a great meal at home.
Much cheaper than going to a sushi restaurant.
They have cute little snacks and other assorted Japanese products as well. I also get odeng (fried fish cake) to make odeng gook (soup) here too.
I wish they were open longer.
=) -
Review from Joe H.
East Bay, CA
7/15/2011 17 Check-ins Here
This is like a little corner market in Japan. It doesn't carry everything, but it should meet the needs of almost everyone. The prices aren't as cheap as they are in Japan, but there are shipping and taxes, so it still beats flying to Japan for the items.
I've been going to this store, even when they were at there old location a few blocks away. The staff makes me forget that I'm in the USA. with their cheerful and sincere smiles. A great place to get your Japanese items, and ingredients, to make you smile. -
Review from Victor G.
9/28/2010
Yaoya-san did have a fishy fragrance when i entered but it didn't bother me. a quick walk around this small, compact shop revealed the following goodies:
-fresh mochi and mochi ice cream
-bento boxes, sashimi, cali rolls, ready to eat
-lots of sake and beers in da house!
-veggies not sure, never looked for this.
-ramen, yakisoba, & udon, instant and sometimes fresh.
-standard sauces, mixes, dressings....
bonito flakes:
-didn't have "sun" fresh ramen, did have yakisoba
-passes 10 second rule for 4 stars: goodies that can be eaten/drank immediately that taste "good" after exiting the stoe gets four stars.
-staff very helpful in locating items: "sun" ramen, tonkatsu sauce.
-pricier than other places. but. for el cerrito, this place is hella cool..
sampling:
-beef tataki (cyu takiki): seared raw beef slices with soy dipping sauce. better than ok. (.23lb/2.30)
*fresh beef slices, tender with green onions side. tasted great with beer.
-instant ramen-soybean paste flavor (myoyo1.19) soy bean flavoring very light. ramen seem like rice vermicelli from china. texture like chow mein soup noodles, not ramen. .Listed in: japanese markets
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Review from Bill H.
9/2/2011
This is a sweet little market. I got a delicious bento box with about a pound and a half of food, generous amounts of meat and fish. My lady-friend enjoyed her sushi order as well. Staff at the front is friendly and prices are reasonable!
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Review from Gigi T.
San Pablo, CA
8/23/2010
Prices are slightly on the expensive side, but oh my, the salmon sashimi is off the hook!
We were craving some good old soba noodles & sashimi. And Ranch 99's sashimi are slightly questionable. I decided to check out this little grocery store for their sashimi and other munchies.
Salmon sashimi is interestingly sliced, but price is right. $5.50 a big ass piece. I also got some green tea soba noodle, green onion, ponzu sauce, shredded seaweed, a huge ass bottle of sake (to make cleaning time funner), and some BOURBON gift set cookies for ourselves :)
The salmon was sliced so smoothly when i got home. Super fresh! You can definitely tell how fresh the sashimi was. Their other sashimi combo prices are just right. I also got $3.99 sashimi combo (9 small pieces) for the bf to try out different fishes. Others sashimi were okay, we'll just stick with the salmon. -
Review from James C.
Oakland, CA
4/24/2006
I love this cozy little Japanese market because it reminds me of the grocery store that my parents once owned in the east bay. They even have the same orange price tags that I used to stamp on everything.
Yaoya-San won't cover all your asian grocery needs but it will definitely take care of any Japanese item on your list. Their produce section needs a little expanding but that's unimportant to me because of their great selection of fresh sashimi and sake/shochu :) Honestly, once you realize that you can get a pound of Salmon Sashimi for about $7 you have to wonder why you would ever pay $9 for five slices at a japanese restaurant. I swear the sashimi here cuts like butter. ok, I know what I'm eating tonight.
I also love the fact that they always speak Japanese to me... too bad I'm Chinese. Makes me feel like I'm back in Tokyo. -
Review from Jhoe G.
Vallejo, CA
1/6/2009
I smell fish! My Japanese mother would hate this place...because she's like the only Japanese person I know that hates fish. Strange..and her dad was a fisherman. Word.
Well these are my peeps so I always gotta say what's up. I always seem to grab one of their salmon or unagi rolls. Hella cheap for the quality...and it's pretty fresh. Great selection of sakes and shochu. This place is the size of my living room (really tiny) but for some reason I can stay in here for a long time. Almost as long as my wife can stay in the next door Ichiban kan. Also tons of soups and misos and whatnot. I like saying whatnot. -
Review from Allison T.
Oakland, CA
8/5/2005
I almost hesitate to share my secret... Forget the super expensive sushi dinners, turn the rice cooker on and head to Yaoya-san for insanely cheap, fresh fish, seaweed salad, tsukemono, manju, and green tea ice cream and have your own feast at home for much, much less. But don't take it all!
Great selection of sake too... -
Review from Rinky N.
East Bay
11/4/2006
Another place in our "hood." We always like to stop here after dinner at Katanaya a few doors down. It is a small Japanese store
that is jammed with all the basic Japanese products and more.
We tend to buy just the cookies, Pocky sticks, the strange mystery snacks with "prizes" in them, Hello Kitty crackers and cookies and sticky candy that is guaranteed to remove your fillings! (But luckily our dentist --Dr. Hum is around the corner) Sometimes we buy snacks just for fun since the outside box is only written in Japanese... ...cheap thrills!
They have some dishware, hair products and other medicinal
looking stuff that we are not daring enough to try. But on the safe
side they have origami books and origami paper and chocolate
macadamia nuts (Yum!)
As mentioned previously; staff is very friendly and will often speak to you in Japanese, no matter who you are. -
Review from Manabu M.
11/12/2009
I did not smell of fish.
Did I have a nasal problem? I do not think so.
This is my favorite Japanese store in El Cerrito.
It is a tiny place but they cover most of the things you need to make Japanese dishes. Especially, they have small packs of vegetables which are good for one person or two people.
They also have obento(lunch) boxes prepared by "Suruki".
My lunch box had
Rice
Miso marinated salmon
Fried egg
Miso eggplants
Nimono (simmered vegetables)
Karaage (fried chicken)
That was really good.
By the way, I also had a Spam Musubi (rice ball) and I noticed that it tasted like a salmon onigiri. A great Hawaiian invention. -
Review from Kimi m.
El Cerrito, CA
1/1/2008
Yay! I've found a place that sells me natto (fermented soy bean). It's an acquired taste for some but when my friend came back from Japan telling me about this stuff, I ate it up. Now, I have cravings...
This little Japanese grocery store isn't huge but it does the job and it's a good find in El Cerrito.Listed in: El Cerrito, CA
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Review from Bill B.
4/29/2009 2 photos
What stands out here (other than the light scent of fresh fish upon entry) is the excellent selection of sushi-grade seafood. Not only is there good selection, but it's available packaged in reasonable sizes! The next time I decide to make sushi at home, my roommate and friends will get a treat.
There's also a remarkable selection of other Japanese specialties, most of which I didn't recognize and couldn't read. A few were intriguing though - guava jelly anyone? -
Review from Tak K.
Campbell, CA
2/2/2008
Since I was attending Asian Snack Party but thought I did not have enough snacks, I decided to go there to fill my share. The store size is mid-size comparing with other Japanese supermarkets in Bay Area. The store may look clammy and old, but you cannot expect every store to be totally clean like Mitsuwa in Torrance. Thankfully I was able to find enough snacks to bring to the party. That shows that they have a pretty good variety despite its limited size.
Stuffs here are a little more expensive than what you find at stores in South Bay, but given the rarity of this place in North East Bay, that is to be expected. Hell, they had tororo konbu udon (udon with grated yam/kelp soup) on sale, so I sure cannot complain too much! -
Review from becky s.
Fremont, CA
5/3/2007
I think that I have found my Mitsuwa-away-from-home. YAY! Finally a close Japanese market where I can get umeboshi, curry croquettes, and sashimi. I have been looking for a store just like this.
I would go here to find the Japanese items that I can't find at the usual 99 Ranch market. But for all the common Japanese items I will still buy at 99 Ranch b/c its in close proximity and some items are a bit pricey at Yaoya.
I followed a fellow yelper's advice in getting sashimi. It was great! I bought Hamachi and Sake sashimi totalling a pound in weight for 10 bucks. I wish they didn't charge $1.75 for Hi-chew but I still like it here! -
Review from Chie T.
Albany, CA
6/4/2007
I cannot live without them.
they keep me real.
but do not buy Enoki mushrooms from here. never...please don't...Listed in: My Neighborhood
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Review from jedimaster j.
Richmond, CA
10/12/2007
I love this little market. If I need Japanese items, I come here. I'd rather give my $$ to a mom&pop run store than a chain like Ranch 99.
If I come early enuf, I pick up their pre-made food (sushi, grilled fish, donburi) before they sell out. They pack a lot into this tiny store and surprisingly have a nice selection of meats & sushi quality fish. They are packaged in the back of the store but super fresh. I've made a lot of nigiri with their fish and never got sick. Great selection of snacks&treats. A gem of a place!! -
Review from Gloria Y.
Oakland, CA
8/28/2006
One of my favority specialty grocers. After I'm done with getting containers and assorted items "for beautiful human life" at Ichiban Kan, I head next door to Yaoya-San for yummy things to bring that beauty to my belly. I love Yaoya-San for having many of the food items I've missed since leaving Japan. I don't have to wait until I go into Oakland or SF. I just hop in the car and toodle over to El Cerrito and voila!
If you're not in a cooking or dining out mood they also have little packaged meals deli style. When I don't want to cook, the deli almost always has some prepackaged little meal that makes me very, very happy!
I've never come away unhappy, but I have been frustrated by my inability to get to them after work on weeknights before they close. -
Review from Ryo M.
Berkeley, CA
11/21/2006
Either I don't look Japanese enough, or there's some other reason why they didn't speak Japanese to me until I spoke to them first.
Aside from that moment of lameness, Yaoya-San is a halfway decent attempt at running a Japanese grocery store, given how ridiculously cramped their building is. It reminds me of the days when Marukai (in Gardena, CA) used to be in a tiny building, too, before they moved to their large building.
Yaoya-San has a nice selection of foodstuffs, including:
- Pasta mix. Seriously, this stuff is the greatest for lazy people. Just boil some pasta, add the sauce packet, and toss.
- Sliced meats and fish for Japanese dishes, like spiced cod roe (mentaiko) and sukiyaki beef.
- An entire aisle of crackers, candies, and other snacks. Yes, even in the most cramped Japanese market I've ever visited, there's a large section devoted to snacks. Good times.
The prices are actually reasonable, but there's bound to be some surprises. Like $10 for a pack of frozen meatballs. And $7(!) for a lousy-looking bento meal.
It's really annoying that they're right in the middle of the El Cerrito Plaza and El Cerrito del Norte BART stations, since it means it's going to be a long trip for me from/to Berkeley regardless of my method of travel. I usually just go once a month and stock up on everything I need. -
Review from Pat T.
Berkeley, CA
1/8/2006
Yaoya-san has the best selection of weird Japanese candy outside of San Francisco (though the Ranch Market in the Pacific East Mall, and the Tokyo Fish Market on San Pablo in Berkeley are possible contenders).
Where else can you get: gummi cola sours, black black caffeinated gum, lemon sours that are so powerful, they taste like the electrical contacts on a car battery, HYPER-MINT XYLITOL GUM that first tastes like a mint and pepper explosion, and then, when you think the taste is going to fade, it turns to lemon -- how cool is that?
Enter here and you will leave with a large bag and a lighter wallet. Months later, your dentist will thank you for putting his children through college.
The store also has great instant curries, premade sushi to go, mochi ice cream treats, Japanese health care products (nothing spa-like, just the what the Tokyo version of Walgreens would stock), and all sorts of crackers, sauces, and squid-derived foodstuffs.
The staff here is very friendly, too. -
Review from Margie N.
San Francisco, CA
5/10/2006
I LOVE YAOYA-SAN. I am obsessed with sushi (and I've currently been on a drought) so I when I tried to go to Katana-Ya a few doors down and found it was closed, I rushed over to Yaoya-San before I passed out. The fish was fresh, although the rice was cool from being in the refridgerated case, but it was sooo good. I ate half of my rolls on the way home. I'm a sushi monster.
Side note: watch out for the little kid who runs around and steals your keys. I had mine dangling from my hand and he ran up and grabbed them and wouldn't let go until his mom gave him hers. Cute kid, but a bit of a klepto? Yes/No? -
Review from meshell c.
Oakland, CA
7/8/2010
People can comment about the cosmetics of the place and the smell, but it is a grocery store that carry many products not found in your typical Asian stores like the Ranch. If you walk into any other Asian market, you will smell fish and that's NORMAL.
Sure, it can be a bit more pricey, but I like the convenience of not having to venture to a bigger store when I know they have what I want. I'm all about supporting the mom and pop's when I can. I am a bit discouraged by the "out dated" products, but if you have a problem with it, then don't buy it. How do you think Grocery Outlet came about?
Chill out people. -
Review from Priscilla k.
San Leandro, CA
10/26/2007
Ever since we moved to out of the area, I miss this little market!
I used to live a few blocks away, and loved picking up croquettes, furikake, rice crackers, and Pocky. So much easier than going to 99 Ranch. -
Review from Miu M.
Berkeley, CA
10/1/2006
This is a fantastic Japanese grocery store - Yaoya san has everything you could need! Natto, konnyaku, fresh shiso, etc...
They sell lovely pre-sliced sashimi and sushi and have a nice selection of green teas.
They also have a limited selection of Japanese toiletries and cooking accoutrement. -
Review from Winane L.
Alameda, CA
1/15/2009
To be honese I've never driven down San Pablo much. But I was headed to "The Ranch" and thought to look on YELP to see what else was around there that might interest me. So I came upon this...
What a cool Japanese Market. Being that I'm not Japanese...most of their products are in Japanese. Still yet it's fun to guess what each product is. Yes very mouth watering sushi and bento boxes. But as I was walking out what really caught my eye was the basket to the right of the door..."Poi" !!!!! too bad they were out. The ladies there said they get it from Hawaii every other Thursday...sighs this is the off Thursday. Grrrrr -
Review from Tammy M.
Hayward, CA
5/28/2011
In searching for a new Japanese grocery store I cam upon Yaoya-San just 6 miles from my office. I thought, why not? So I stopped by on Thursday at lunch.
The store itself is small and packed tight with goods - I don't care if there's clutter so this made no difference to me. Land is a premium and rent is likely expensive so I don't mind that they pack stuff in.
The proprietors are Japanese so that's a plus. They have everything from fresh foods to frozen foods including fish, sashimi, snacks, and sake.
While the selection is decent, like other reviewers mentioned, the goods did seem a little old. There were bags of snacks that were obviously very old as the bag had puffed up. The sashimi and seafood looked okay but I just don't know that I would purchase that from such a tiny store as who's to know how long it's been sitting there.
Overall, I would go there for frozen foods, sake, and perhaps even veggies, however, I would be careful about the freshness of some products.
I also want to note that they have Hawaiian foods!!! Like Zippy's chili, Okahara's saimin and even the "fresh" S&S Saimin (it's frozen in the store) in the two pack that's better than the traditional S&S frozen (they have that too). I was very happy to find Okaharas and the "fresh" S&S saimin as they stopped carrying those at Tokyo Fish Market and those two are my favorites!!!
Prices are standard with other stores - I didn't find them overpriced at all. -
Review from Esther Y.
7/31/2009
I had just been to Tokyo Fish Market 10 minutes before coming here by accident (I was going to Ichiban Kan and happened to see this Japanese market next door). It's about 1/3 the size, so it's pretty small and packed, but it does have quite a selection. I mean, who else has guava jam!!!
Again, like all Japanese markets, prices are on the high side. But for some things you can't get anywhere else, this is a good place to check out. -
Review from Kioko O.
9/18/2009
Staffs are really courteous. I went there to get ingredients for my dinner party I was hosting one day. They didn't have exactly what I needed, but one of the staffs walked around the store to try to get me alternatives. How nice!
Like other Yelpers are saying, the prices are bit higher. But I think this place has far more better selections than Tokyo Fish Market while saving you a trip to Nijiya Market in San Francisco.
Yaoya-san has fresh veggies and that's great, but I'd shop at Tokyo Fish Market for my fish needs just because they have wider varieties there. -
Review from Chrysantha C.
Astoria, Queens, NY
11/5/2008
I really do miss living in El Cerrito because of this store...
Once I step into this store, I can get lost for an hour or two if I don't watch the clock... I just get caught up in all the different food items that I've never noticed in Ranch 99 or other asian supermarkets since they tend to be a plethora of items... At Yaoya-San, I can easily spot specialty items as well as brands that other stores do not offer...
I first fell in love with this place because I can purchase really good Uni (sea urchin) here as well as cheaply priced thin sliced meats for my hotpot, quail eggs and ground chicken . Their premade bento boxes are also really good, and rather than having to stop by a larger chain store I can also pick up the more important vegetables here.
Asides from food, they also sell housewares and soaps and stuff... The staff is extremely courteous too! -
Review from Garfield J.
Oakland, CA
3/3/2008
I love this place. It seems smaller than Tokyo Fish down the road in Berkeley, but has a lot more selection and better pricing. (come to think of it, Yaoya-San may be bigger).....They had some nice looking Salmon Sashimi for $10 lb in the fresh food section. I did notice a lot of items on sale which was a plus, the many times I have been to Toyko Fish it does not appear that they put many items on sale.
Big Minus, they are closed Mondays. -
Review from J A M.
Berkeley, CA
8/10/2009
TERRIBLE!
Small, dingy like a garage.
EVERYTHING was overpriced. Ridiculously!
(what was mildly affordable was up to two years past date! is that legal? one hi chew was early 2008 expiry)
Most if not all of it was dusty.
The staff was rude.
I do not understand why anyone would like this place.
I'd rather drive to mitsuwa, marukai or nijiya
HELL I'd rather fly back to Japan than shop here again.
My jGrandma would say this place is stuff salvaged from the garbage and not worthy of being bought!
Disgusting! -
Review from Steve S.
San Francisco, CA
7/20/2006
This is a GEM that you want to keep for yourself but can't help but share. I found this place by accident. I was actually looking for the Ichiban-kan which is next door. But I love this little store, its super clean and neat. The vegetables look so fresh and the meats & fish are cut so nice that you don't want to take them out of the packaging. I can find pretty much everything that my half Japanese heart desires as far as food items and for a quick fix they also have little bento boxes or sushi available. You can also find some Hawaiian/ Islander food items like POI and some other items. Man, you can't go wrong here...
My only complaint is that the aisles are a bit small, so I'm afraid one of these days, I'm going to knock down one of those shelves. -
Review from Beni C.
El Cerrito, CA
12/10/2009
Yaoya is a great store. Kindly staff, great selection. Where else can you get a tarako onigiri at 2pm in EC?
Also, I enjoy supporting such a hardworking mom and pop store.
