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Toho Shoji New York
Categories: Art Supplies, Hobby Shops [Edit]
Neighborhoods: Murray Hill, Theater District990 Avenue of the Americas
(between 36th St & 37th St)
New York, NY 10018
(212) 868-7465
- Nearest Transit:
-
34th St-6th Ave (B, D, F, V, N, Q, R, W)
33rd Street (PATH)
34th St-7th Ave (1, 2, 3)
- Hours:
Mon-Fri. 9:00 a.m. - 7:00 p.m.
Sat. 10:00 a.m. - 6:00 p.m.
Sun. 10:00 a.m. - 5:00 p.m.
- Price Range:
-
$$
- Accepts Credit Cards:
- Yes
- Parking:
- Street
- Wheelchair Accessible:
- Yes
11 reviews for Toho Shoji New York
A friend told me about this bead shop, so when I was in New York last week, I made a point to stop in. Since I do a lot of bead embroidery, I am always in search of seed beads, and I will say that I was a little overwhelmed with the selection here! Boston could use a bead shop of this magnitude!
Toho Shoji carries Japanese seed beads in both large and small quantities (Matsuno & Miyuki Delicas), as well as acrylic & metal beads, crystals, sequins, and an abundance of findings to make just about anything your heart desires. And, I will admit, I too, marveled at their selection of chain! The only thing I did not see is size 15/o seed beads. I use those a lot, and would have loved to buy them in large quantities.
I picked up some size 12 seed beads, as well as a few boxes of Delicas. This shop sells retail & wholesale, and their prices are very reasonable! I'm sure I'll stop in again the next time I'm in the neighborhood!
Excellent assortment of chains! Gold colored, antique brass, silver, antique silver, etc.
For those times you want to dress up like Mr. T but not spend an inordinate amount of money.
Also seems like a pretty good selection of beads.
When I first came upon Toho Shoji, it was by accident. I was trying to get from the w34st shopping area to the fabric and trimming stores I usually go to and the window of Toho Shoji lured me in.
I thought the place was cool and took a quick browse through it. I found this bell I absolutely fell in love with and wanted to take it home with me so badly but I didn't because I didn't know what to do with it.
I brought my friend back the next time to show her the awesome place I found and she shared the same feelings as me too. We got inspired by the beads and cute little things in the store, though we don't really have any of the necessary tools to make anything.
I bought a little mini sword and a key to make a necklace out of it. It costs cheaper to buy them like that then to buy them at accessory shops. We'll definitely come back here after we go buy some tools, then perhaps finally I would be able to make something with that beautiful bell I fell in love with!
I only come to Toho Shoji when I need Swarovski crystals and I don't want to go to the other bead stores and talk to someone behind the counter to see them. I hate talking to people behind counters-- especially when they expect you to make a decision at first glance. Toho Shoji, on the other hand, indulges my anti-social tendencies and pre-packages their crystals along the wall so you can go up and scrutinize each kind for as long as you like. They have an excellent selection of Swarovski crystals of all different colors, shapes, sizes, finishes, etc.
Unlike the other nearby bead stores (all between 38th and 39th Streets on 6th Ave. and Broadway), Toho Shoji also has a nicer (though smaller) selection of stone beads, many of which come on smaller strings so you don't have to spend $20 when you only need 6 pieces. Their selection of beads you can buy individually is noticeably smaller than nearby stores, though, and generally always more expensive-- an additional 50 cents makes a difference when the bead itself only costs 60 cents elsewhere.
They had a seed bead sale once where each vial got marked down to $1, and that was awesome, but the selection is, once again, smaller, and often contain fewer beads. If you're looking for something specific that isn't a Swarovski crystal, you're probably better off stopping by the other stores first (such as Beads World).
Sidenote: I seem to often manage to go bead-hunting closer to the early evening, and when many other stores are only just beginning to close, Toho Shoji has often been closed for an hour already. Bleh.
You wont find an awesome selection of chains anywhere else and the pricing is decent in my opinion. For jewelry making needs, this is the best place to start.
I cant really say much on beads since I dont do that type of jewelry making at all but they do have a big color selection. One thing i really liked though was the materials to make your own cell charms and they have those jingly ball charms I love.
Toho Shoji has a good selection of beads and supplies (findings, chains, stringing materials, tools, and so on) for your hobby needs. You can buy in bulk (such as seed beads) or sometimes just one piece...It is up to your neccessity. Their prices are not too expensive and they also have a large selection of cristal beads.
You can buy from their website (minimum is 20.00)
Sam K -- um, with all due respect, are we even talking about the same place???? Their selection and prices are some of the best of all of the midtown bead/ jewelry supply shops! I mainly go for their loose plastic, resin and glass beads and charms, which you don't need to buy in bulk, so I can't speak to the Swarovski and more expensive stuff, but the aforementioned items are a steal. Their selection of chains is much wider than the local competition's. Their findings aren't exactly underpriced, but their selection is also wider than a lot of the local shops. This will remain probably my favorite NYC bead/ jewelry supply/ finding shops.
A large selection of glass seed beads available in large quantities. Some beads available in single. A decent range of findings as well. They also have crystal beads (at better prices than some other nearby shops.)
I've been coming here for at least 10 years, have also been shopping at the numerous other bead shops around in this neighborhood. Selection always pretty vast for single beads or strands, as well as other findings such as chains, cords, etc. There are many great bead stores in this area, however if you are looking for well-lit, easy to see supplies, this is the place. Prices generally competitive, not outrageous, perhaps not the cheapest in the neighborhood, but not the priciest either. I love this store and very glad that it has stayed in business all these years!
i think this is one of the best bead stores in the area. you'll pay for it, of course, but they have a great selection, courteous staff, and very clear displays. if you go on weekends there's often a line, but it usually takes 10 minutes or less.
I think Toho Shoji is the most hyped up out of all the stores on 6th Ave and I find their selection to be very poor, spotty, and expensive.

