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Sweet
- Hours:
Tue-Fri 11 am - 7 pm
Sat 9 am - 7 pm
Sun 9 am - 6 pm
- Price Range:
-
$
- Accepts Credit Cards:
- Yes
- Parking:
- Street
- Wheelchair Accessible:
- No
69 reviews for Sweet
Review Highlights
"My favorites include Red Velvet (ahhh-mazing."
(in 31 reviews)
"The cupcakes here are little morsels of love."
(in 51 reviews)
"I always get the red velvet with cream cheese frosting."
(in 7 reviews)
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69 reviews in English
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Review from Liz B.
12/30/2011
Best red velvet cupcake ever. Moist spongy slightly sweet dense cake, topped by tangy creamy cream cheese frosting. I dream of this cupcake when I'm away. The vanilla buttermilk and pumpkin (with cream cheese frosting) were also fantastic, never too sweet or too heavy on the frosting (both cupcake pet peeves of mine). The coconut was my least favorite; it was just OK. (I prefer my own, made with Ina Garten's recipe).
I love that they have mini cupcakes--you can try several different flavors of mini cupcakes instead of blowing all of your allotted naughty calories of the day on a single flavor cupcake. The mini cupcakes don't sacrifice any of the flavor or texture of their bigger siblings; they're just as good.
It's also a really cute shop with blue-and-white decor located near a park, and the people behind the cupcake display counters are always friendly, particularly to kids. I always feel happy, and reconnect with my inner kid, whenever I stop by and fill a little cardboard box with cupcakes. Ummm...any thoughts about opening a branch in NC? *hint hint* -
Review from meghan j.
Hoboken, NJ
1/22/2012
these cupcakes are simply delicious. emphasis on the simple. they are not over the top with 80 ingredients like a lot of the trendy cupcakes these days- they are SO fresh, flavorful and tasty! never dry, never greasy- always cooked to perfection! their icing is creamy, thick and not oily, greasy or fake tasting like icing can sometimes tend to taste- the icing perfectly compliments the spongy, moist cake.
my faves are: banana and red velvet- they are the best!!! my mom loves the coconut ones too.
my only complaint about this place is the way it's run. the hours are stupid. they should be open later. the other night i had to grab one quick for my friend's bday- they closed at 7 and i missed it by a few mins but the lights were on and the workers were still in there- cupcakes still in the case. like come on! i'll pay cash!! the cupcakes are only gonna go stale!!! they wouldn't open the door for me. a-holes...
also, they wouldn't let me in with my puppy one time- even though i agreed to hold him. come on, you're in hoboken! dogs are like kids here. i'm not tying my puppy on the busy street corner for a cupcake. they're in a case...
so, i don't like their inflexibility and lack of coolness on those issues.
but, the point is: the cupcakes are so amazing :) -
Review from Susannah H.
Hoboken, NJ
12/12/2011
I have lived in four major cities in my life, and I had favorite cupcake places in all of them (Seattle--Trophy, Chicago--Sweet Mandy B's, etc.)
These are my favorite.
Sweet's frosting is buttery without being greasy, sugary without being sickening and their cream cheese frosting is THE BEST. And their cake is not too dry, which I find tends to be a problem at a lot of places...(although I think their chocolate can have some off days in this department).
My go-to favorites:
1. Banana
2. Vanilla Coconut
3. Fluffernutter
4. The classic! Vanilla vanilla
5. Pumpkin
I do also wish the hours could be later, but I have a feeling that they are the way they are because they don't get a lot of business after a certain point in the day. So I'll just have to work around that--and it's totally worth it. -
Review from Jo D.
Hoboken, NJ
2/5/2012
This is where I go when I am too lazy to make my own cupcakes. The selection is HUGE and the have normal size cupcakes and cute mini cupcakes. Something for everyone. oh and did I mention they are delicious!!!!! cute store front simple and clean. They taste better than Carlos.
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Review from Audrey B.
New York, NY
1/22/2012
This is a long overdue review, but I've finally remembered! :) I needed a small wedding cake in a very short amount of time and over Thanksgiving weekend! Not only did they make me one, with amazing customer service and a recipe to die for, but they were OPEN on Thanksgiving day and I was able to pick it up just in time! I mean, come on, who does that?!? I ordered a red velvet wedding cake with an ivory frosting and white tiny polka dots as trim. It was perfection!!! The people in there were so kind to me (and my toddler!) and it was an all around exceptional experience! So, I felt compelled to write and make sure that people check this bakery out! Please do!!! You will not be disappointed!! :D
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Review from C G.
Hoboken, NJ
1/29/2012
When I am entertaining guests and need to purchase dessert in a pinch - I love to stop by Sweet to grab a variety of mini cupcakes. They are light, fluffly and sweet. I am not a cupcake fan, but my guests do really seem to like these little gems.
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Review from Eric G.
1/14/2012
I finally got around to trying these cupcakes today. I tried a red velvet and a chocolate coconut... they were both good, but I liked the chocolate coconut one more. They were nice and small so it was the perfect excuse to try more than one flavor. At $1.50 a piece, these cupcakes are a nice way to satisfy your sweet tooth.
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Review from Jeff M.
Jersey City, NJ
11/6/2011
Not a big fan of cupcakes unless they are from a well know bakery like this one ;) My cousin Yelped this place so I decided to give it a shot. Went here with a friend and we tried red velvet with the cream cheese frosting. I was very excited to have eaten it here! SOoooo GOOD!!
Then I had a peanut butter cupcake to go, and ended up eating it before walking out of the place. Like I said, Im usually not a fan of homemade cupcakes especially but these cupcakes are very good. I will swing by here again one day and try other varieties. The place isnt big at all, but the place is a HIT! -
Review from Holly N.
10/17/2011
The best cupcakes in the world are made at Sweet. It's a one of a kind bakery that gets by on it's genuine quality and neighborhood patronage.
First off, the location is adorable. A corner spot across from a cute park with basketball courts, a dog run, playground, etc. - so if it's a nice day outside you can find a park bench and enjoy your sweet treat in the company of others outside.
Most importantly, the quality can not be beat! Everything is fresh and baked on the premises. It's so fresh that they don't even keep anything in the fridge on Monday (the one day they are closed), but instead they sell all their remaining cupcakes on Sunday afternoons from 5-6pm buy-one-get-one-free for cupcake Happy Hour!
My favorites include Red Velvet (ahhh-mazing!), Carrot Cake, & Peanut Butter - of course, the standard chocolate/vanilla is also fantastic in any combination!
All you fools should venture off of Washington Street and away from Crumbs to get some real cupcakes at SWEET! -
Review from Maya Y.
Seattle, WA
11/16/2011
My standard is red velvet. For the sake of consistency, I judge cupcake stores simply on their ability to make good red velvet, and unfortunately, Sweet just didn't cut it for me. The cupcake itself was pretty dense, but the thing that really stood out was the lack of tang in the frosting. A good red velvet, in my mind, has a nice tangy cream cheese frosting, and if they are really good, a bit of a buttermilk flavor in the cake itself. These cupcakes lacked both.
Also, I had to fight for a box to buy my cupcakes. We were about to head back on a bus, so I wanted to have a box to protect the cupcakes from getting squished, but they tried to convince me to use a bag instead, which didn't seem very practical for my situation. I'm a Prius-driving, canvas-bag-toting, recycling, environmentalist from Seattle. The one thing I try to do is to not collect unnecessary bags or boxes, so I really wouldn't ask for a box if I didn't think it were necessary. They seemed less convinced.
Overall, both the cupcake and the service were just average. -
Review from Chrissy C.
Hoboken, NJ
9/1/2011
I have a pretty short list of things that annoy me:
- People who ignore text messages
- Cardio queens
- Rudeness
- Calories
Okay, so that last one....why on earth would I be in a dessert shop if I avoid calories (and most things deemed enjoyable) like the black plague? Anger. Actually...it was Italian woman rage. I stormed off the Path, stomped up Washington street (steered clear of the gym) and stampeded into Sweet.
And I was SO......happy to find that they have mini cupcakes! So even when I'm being bad and indulging my inner bitch with sugar, butter and chocolate...it doesn't derail me entirely or force me to wear my fat clothes for three days. The cupcake was really good (I just got one chocolate one to go) and it quelled the fire that was burning inside of me. I want to go back and try some of their other flavors, like red velvet and pumpkin. -
Review from Sho G.
Hoboken, NJ
11/17/2011
Like the cupcakes - especially the mini sizes - but hate the hours. How is one supposed to take a post-dinner cupcake stroll when they close so early every day? I'm not looking for a 2 am drunken dessert run, 9:30 would do just fine...that's a 1 star demotion in my book.
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Review from Melissa M.
Matawan, NJ
After a lunch with my cousins, we wanted to grab dessert and being that all 3 of us have large sweet tooths, I yelped the nearest cupcake place and Sweet came up. Cute little shop on the corner 4th and Garden St. There's 3 small tables if you choose to eat your treats here. They offer 2 sizes for their cupcakes: Mini ($1.50) / Regular ($2.75). This is always good for when you want to try a couple of different flavors but don't want the extra calories that come with those big cupcakes!
We each ordered 2. I had the Peanut Butter (Choc cake w/ Peanut Butter frosting) and the Classic Vanilla with Chocolate Buttercream frosting. My cousins had the Marshmallow, Ganache, and Mocha. They were all good! Cakes were a good consistency and the frosting wasn't too sweet. Prices are definitely cheaper than the NYC cupcake spots. They also have a variety of cookies and bars. -
Review from Meghan M.
Updated - 7/13/2011
The money cupcakes...
*Pumpkin
*Carrot Cake
*Banana
*Red Velvet
MONEY. Trust me.Listed in: Go Local or Go Home!
2 Previous Reviews: Show all »
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11/21/2010
Pumpkin Cupcakes. Don't miss out. Read more »
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Review from Bernadette M.
Valley Center, CA
3/15/2011
Mini cupcakes taste better than the regular sizes.....
Yup that's basically all I really have to say. I ordered a mini and a regular (oink oink) of the mocha, ganache, red velvet, and chocolate. The minis were lovely bites that melted in my mouth. The regulars were ok but a bit dry and sooo did not melt in my mouth. The cupcakes are decorated pretty regular, but I'm all about taste anyways.
It's a cute little bakery with cute little cupcakes, I recommend if you're in the area. I'd go back but I'd just get the minis. -
Review from Mel G.
New York, NY
4/4/2011
This place was great! my boyfriends sister loves chocolate so for her birthday i wanted to get an assortment of cupcakes for her to try. I live in Hoboken so I figured picking them up before I headed to AC would be easiest.
I called ahead and gave them my order of 18 mini cupcakes. They assured me the cupcakes would travel well and not to worry about the ganache needing to be kept cold.
They were right! Not only were they very pretty, they tasted amazing! I thought the cake was moist and the icing was sweet but not too grainy or processed tasting which you sometimes get with cupcakes. Even after refrigerating the few that werent devoured overnight, they held up well.
In addition, the service was great. After I told them I was traveling and needed to grab them at the time the store opened (9am), they took down my order and everything went seamlessly the next day when I picked them up. They had boxes to hold nine mini cupcakes each, so traveling with them wasn't hard at all. She even taped them shut and gave me a handled bag so they didnt shift!
I ordered the following:
Red velvet: my bf's sister thought thy were great
Peanut butter: these were yummy especially if you are a pb fan. You could smell them right away
Chocolate on chocolate: great if you like chocolate. The icing was light and smooth.
Chocolate ganache: probably my favorite. I loved the ganache layer that gave the cupcake a cool contrasting texture and flavor. These were a little sweeter than the other cakes, so if you're not keen on the sweet and sugary taste, try the chocolate on chocolate.
Carrot cake: who doesn't love mini carrot cupcakes? I didnt get the carrot taste where you sometimes crunch down on bits of carrots or nuts as you can with carrot cake but I prefer it that way.
I cant wait to go back and try the other flavors and some of the larger versions!
Minis 1.50 each*
Regular: 2.25-2.00 each*
*they have special prices if you buy in larger prices -
Review from Michelle S.
Brookline, MA
12/8/2010
The bakery from "Cake Boss" is in Hoboken. That has turned my friends into the biggest NIMBYs. At least once a week, some tourist asks them to take pictures in front of the bakery.
And my friends refuse to cave in. They shop around. They try the other guys. They try this place.
Now, I tried this place a few years ago. The cupcakes are good...but cupcakes are a dime a dozen these days. However, for Thanksgiving, they had pie specials.
Since we're all good eaters and not good bakers, we got pies form here for dinner. Damned if it wasn't one of the best pumpkin pies ever. The filling wasn't an unappetizing orange color and it had the perfect blend of spices. The crust was topped with caramelized sugar...it was so good...and I kinda don't like pie crust.
So keep an eye out for those pies.Listed in: Taking a bite out of the Big…
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Review from Sean R.
2/7/2011 1 Check-in Here
Decent cupcake shop, though still in my mind cupcake shops are way overpriced (thought Sweet isn't too bad compared to some in NYC).
The fluffer nutter and red velvet cupcakes are legit. The key lime bar we had was pretty good too.
I still hold a good old Funfetti cupcakes as my first place cupcake, but Sweet has some that can hang a close second place. -
Review from Christine C.
Manhattan, NY
3/16/2011
I dragged my boyfriend here in the rain when I saw their cute website - cute websites usually translate to chic cupcakeries from my experience. Or maybe not (see my review for International Pastry.......)
The shop is small and really cute inside, just as I suspected it would be. They have both mini and regular sized cupcakes, and are all quite enticing to the eye. Sadly for taste however, these cupcakes were just okay. Maybe among the best I've had in NJ, but not really comparable to my favorites in the city (like Butter Lane or CupcakeStop). The cakes themselves were pretty good. I think I liked the cream cheese frostings better than the cupcakes with buttercream - which is unusual for me - but the buttercream was too stiff (not like the kind you get at Butter Lane!)
As for their other desserts - my boyfriend was really excited to see creme brulee on their menu - but they didn't have any that day. I LOVE key lime pie so I went for 2 key lime bars but after taking a bite of one I discovered they were way too sour (not tart....just sour) so I ended up tossing the other one. Maybe it was a bad batch? Definitely needed some more sugar or maybe condensed milk/whatever they use to make it creamy.
Overall, not bad, but if you're heading into Manhattan anyway, might as well skip Sweet and go for some place like Butter Lane. -
Review from Ryan M.
Hoboken, NJ
3/24/2011
Better cupcakes than Crumbs and priced better too. Simple and satisfying.
Sweet offers specials around the holidays and I heard they are looking to offer more variety soon. -
Review from Dung N.
1/4/2011 1 Check-in Here
I love their location! It's located right in the corner of the street. Tables are facing big windows so you can sit, chit-chat and enjoy the scenery. It was a blistering, cold day so I stumbled in and got myself a red velvet cupcake and a cup of hot cocoa. The cupcake was moist and the frosting wasn't overly sweet. The two went well with each other. I left happy and was on my merry way...
$2.75 for a regular cupcake. Chyeaa. -
Review from snoopy e.
Pasadena, CA
5/1/2011
After visiting Carlo's Bakery I decided to walk on over to Sweet's. I had read many great reviews from fellow yelper's so I knew I had to give it a try.
The shop is small but quaint. The girl helping me was friendly. I ordered 3 of their mini cupcakes and one regular sized cupcake.
I know I'm in the minority here but......I was not impressed. To ME, the cupcakes were dry and not very flavorful. The frosting was not to my liking either.
Sorry, i wanted to like their cupcakes but it just didn't work out........ -
Review from Veronika B.
Jersey City, NJ
8/26/2011 1 photo
Baby's 1st Birthday - need I say more?
It turns out the very 1st birthday of your little munchkin is a pretty big deal despite the fact he has no idea what is going on nor will he remember that. Anyway, it is a big deal. Party. Balloons. Family. Friends. Food. And the cake.
I spent a few days searching for a bakery that would make 1) a yummy cake 2) that looks good 3) and won't make me faint when I pay for it.
After some brainstorming with my husband we decided for a chocolate cake, aqua on the outside with a turquoise whale (or maybe I decided and eventually he agreed when he saw I was not going to say yes to a spiderman :)
It was a pleasure to deal with Angela, she was very accommodating and created a cake that looked way better than the one I saw in my imagination. It was perfect! It was fun and cute and it was really aqua and turquoise! Also, the cake was very heavy (you can tell she put some serious loads of chocolate in there). And it tasted delicious! Sadly, our guests wanted to take a piece with them so most of the yummy cake suddenly disappeared but I managed to save a quarter for myself (yes, I am greedy when it comes to sweet stuff, my husband doesn't like sweets anyway and it is not healthy for the baby :)
I have a feeling I will be back. Luckily, there's always a reason for a cake or cupcakes!
PS: I attached a picture for those who have never seen an aqua & turquoise cake. -
Review from George B.
10/21/2010
I love places that specialize in one thing. Whether its french fries, hamburgers, wings, or in this case cupcakes, they always taste better when it's a place's specialty. Sweet has the best cupcakes I've ever had (homemade aside of course). They're very affordable and I love that I can buy milk in the same place. Most people will take about the red velvet but in the fall season you have to try the pumpkin cupcakes!
Small cupcakes are about $1.50 and big ones are typically $2.25 but a couple varieties will be a few cents extra. -
Review from Amey Y.
Brooklyn, NY
9/28/2010 1 photo
I found this place courtesy of yelp. I was in the area and did a search for peanut butter because I had a craving and this was one of the places that popped up. And I am quite glad that I chose to stop by!
Firstly the store is incredibly cute. It is on the corner and has a very adorable store front with big windows. The interior is quite pretty. The walls are white with black tree branches and birds on them. Very inviting.
The girls who work here are very nice. Customer service is important and they do it right here. The girl who served me smiled, and kept up small talk, even asked me where I was from and recommended which cupcakes I should try! When I mentioned I was paying with a credit card she said they have a $10 minimum but that it was okay and she'd let me have it if it was less (my order came out to $12 however since I wanted to try a buncha different cupcakes!)
As for the cupcakes, they all look delicious. And what's wonderful is that they offer mini-cupcakes. So if you wanna try a flavor but don't want a normal sized one you can get a mini! I got two minis, two cupcakes, and a large ice latte. The cupcakes I tried were the peanut butter, marshmellow, chocolate cocunut, and pumpkin. As I sit here writing this I have not tasted the pumpkin yet but ate the other three and omnomnom were they good!
Stop by here if you can! It's worth it! -
Review from Justin E.
Hoboken, NJ
4/18/2010 2 photos
Review of the Cupcakes ONLY!
This week I was inspired by a dear friend of mine from high school, who considers herself a cupcake connoisseur. She travels far and wide sampling the best of the best, and after conquering New York City, she recently laid her sights on our fair town. For this week's review, I decided to gather a sampling from the big three cupcake bakeries, Crumbs Bake Shop, Carlo's Bakery, and Sweet, and perform my own Pastry Pepsi Challenge. I bought 4 similar cupcakes from each of the shops and brought them back to my apartment and set up a blind taste test for my roommates and myself. The results may surprise you.
Sweet - I wouldn't expect many people to know about this small bakery on the corner of 4th and Garden, but they definitely have what it takes to keep up with the big boys. The shop is small and they only offer a few varieties each day. However, they also offer mini cupcakes, so you can try out a greater variety during your visit. The Vanilla with Chocolate Frosting, the Chocolate with Vanilla Frosting, the Pumpkin, and the Red Velvet Cupcake were approximately the same size as Carlo's and almost the same price at a total of $10.50. The cupcakes weren't as aesthetically appetizing as the competitors, but they were a perfect example of not judging a book by its cover. Winning 8 out of the 16 votes, Sweet came out on top with their perfectly moist morsels. Their cupcakes also struck a perfect balance of cake and icing that never left me feeling like checking my insulin.
Bottom Line: In this clash of cupcakes, Sweet cooked up marvelously moist morsels that made them the top tasty treat. (How's that alliteration for you!) -
Review from Thu V.
New York, NY
4/10/2009
Forget about Magnolia's, that place is sh*t - in a bad way. Sweet is THE SH*T - in a good way. A very good way.
Located in an unassuming street off of Washington street, it is a small, no-frills bakery with miniature bite-size cupcakes, full-size cupcakes, and other delectable desserts.
The cupcakes are moist, fresh, and flavorful - not overbearingly sweet like some places, just sweet enough to give you the full flavor of the cupcake flavors they offer. The icing on these babies are amazing though and it truly makes these cupcakes amazing.. they need to patent that shit, seriously. Red velvets are ridiculously good, I also love the pumpkin, carrot, and peanut butter cupcakes. The miniatures are the perfect 2-bite size so that you can eat them without the guilt - that is unless you eat 6 of them at a time like myself. They also serve cheesecake squares that are amazing and their creme brulee is heavenly.
All items are made extremely fresh, so it really should be eaten within the day. If you keep it for longer than 2 days in the fridge, you lose the moistness of these cupcakes.
They are a bit pricey at $1.75 for a miniature and $2.50 for a regular, but these cupcakes are a special treat. It's like saving your pennies when you were younger to buy yourself a special treat at the candy aisle in the supermarket.
The ladies behind the counter are super sweet. I really hope everyone in Hoboken supports their business, because the mom and pop shops are what keep Hoboken "cute".
Crumbs is opening on Washington street soon, but I don't support it. It's a chain and the cupcakes won't be made fresh on the premises. I boycott Crumbs and SUPPORT SWEET all the way!!!Listed in: Somewhere over the Hudson
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Review from Oriana J.
New York, NY
7/14/2009
Dude...Sweet!
Ignoring the current trend, my affinity for cupcakes comes from a severely neglected sweet tooth, because I'd much rather eat something savory. But every now and then I just want a *lil* piece of cake...perhaps one small enough to fit into a cup...
Magnolia (more like Gag-nolia) with their dry-as-matzo bread cupcakes, is never an option. And while I do like Crumbs, with their huge proportions and extreme toppings, they're like the Ben-N-Jerry's of the cupcake scene, which is alright if you're into fist-sized servings of ***IN YOUR FACE*** sugar.
Sweet, on the other hand, is more like Haagen-Daas; while they may have fewer varieties, the subtle sophistication of the low-key flavors really shine through.
No crazy concoctions or colored sprinkles here - while being simplistically picture perfect, no matter the size of the cupcake (they offer a mini - which is more like a two-bite amuse bouche, and a regular sized) Sweet somehow maintains the perfect flavor ratio; 80% is a moist and dense cake base, that's topped with 20% of a lovely swirled dollop of frosting.
Though it's a lil store, they also offer coffee and other baked goods (that I have yet to try) and along with a great view of Church Square Park diagonally across the street...in the event that eating Red Velvet cupcakes makes you nostalgic for your fleeting youth and the urge to bogart the playground swings overcomes you.
I mean...I've never done that.
:::looks away nervously:::.Listed in: Hobo'Ken and Barbie
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Review from Nicole Rynee B.
San Francisco, CA
12/12/2008
The ladies here at Sweet were .... well, SWEET! :)
I ordered a cuppie, which was a little too dry/cakey for me - not like that would stop me from ea .... WTF - oh good gawd Nicole .... I dropped it on the ground! Good job! Well, as it turns out, yes, in fact, it WAS a good job.
The super "sweet" girl behind the counter heard that I was a cupcake snob and also felt bad for me dropping 3/4 of my cuppie on the floor and offers us up to try one of their new creations.
Sweet sweet: "It's not on our menu, yet, but we were trying a Guinness Cupcake."
Me: "Really? Sounds quite odd, but absolutely, let us try it!"
Okay YUMMMMMMMMMMMMMMMMMMMMMM!!! My message to the sweets at Sweet, definitely put the Guinness Cupcake ON the menu! And my message to any of you Hobo Yelpers, order one (or 2, 3, 4) up! Moist, slightly spicy and truly unique.
Yummmm. Yummmm. A cupcake with a beer buzz .... Perfection! ;) -
Review from Samira S.
1/19/2010
I can't believe I didn't write a review for Sweet- I love it here!
I came here last on a boring day off, with no one to keep my company but my music. I found it quite refreshing to walk over to a side of Hoboken that I don't normally go to, very reminiscent of LES. Sweet not only made me feel at home, but also gave me a tiny bit of NJ pride.
I'm glad NJ finally has a cupcake place that is not the Satan that is Crumbs or the crappy basic cupcakes you'd find in the supermarket, or bland hometown bakery. The cupcakes here are little morsels of love.
Sweet allows you to order mini-versions of their cupcakes, which is good if you don't want to feel guilty, or if you want to feel guilty and buy ALL of the mini cupcakes, which is what I did.
My favorite is the coconut. It was soft, sweet and delicious. The coconut was fresh, the cake was melty-fresh-good. I'm very picky about my red velvet, and I didn't care for the one that was offered here. I'm not opposed to trying it again though, maybe it was an off day.
I also had some unsweetened ice tea here, which got rid of my cupcake dry mouth perfectly.
I will say that Sweet has the best cupcakes I've ever had in NJ, and I think I'll pay them a visit today, its about time. -
Review from Oriana S.
Belleville, NJ
4/9/2009
I never stroll around that area of hobo past bloomfield ave, but i'm glad that i did. I randomly walked into Sweet after dinner and was blown away.
I got the red velvet cupcake and my bf got the peanut butter chocolate cupcake. They were so creamy and delish!!! It tantalized my taste buds and was creamy and rich. I've never tried Magnolias but Sweet has taken my cupcake virginity. It was fantastic!!!
I highly recommend this place to anyone who's looking for a small treat. The place is cozy, clean and super cute. i love that you can see into the kitchen and watch the baker making her masterpieces. Bon appetite! -
Review from Michelle V.
Hazlet, NJ
4/28/2011
I love cupcakes and have been searching for a really great red velvet. A friend suggested I try Sweet and I'm so glad I did! Their red velvet is amazing, as are their vanilla & chocolate! Can't wait to go back and try out other flavors. The staff is friendly and accommodating, my new cupcake spot!
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Review from Tara W.
3/1/2011
This place is aptly named, you get just enough without feeling like you're going to lapse into a diabetic coma. Interesting selection, balanced flavor, and reasonable portions unlike some other places in town. The place itself is charming, and you gotta support local businesses!
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Review from MB D.
West Orange, NJ
12/8/2009
Very disappointing. Didn't care for the icing, and the chocolate cupcake was really dry and unappetizing. The red velvet cupcake was a bit better, but the cake still wasn't that moist. I also thought the portions were a bit small for the price, especially since there were limited, basic flavors and the cupcakes didn't have fillings.
I got the cupcakes a little before closing time, so perhaps I just got ones that weren't very fresh. But it's not like they tasted stale ... they just weren't moist.
The person working there seemed nice and the store was cute. It was a pain to find parking (though that, of course, isn't the shop's fault). -
Review from JJ J.
New York, NY
5/10/2011
Wanna-be cupcakes... They look cool, but taste like sh_t
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Review from Oy V.
Jersey City, NJ
2/6/2009
At the risk of sounding corny, Sweet is....sweet! HA! Now shaddap and read the rest of my review, which is based on multiple visits.
PROS:
* With the exception of some other cakes and pastries, Sweet is really a cupcake place and that's a good thing since one can concentrate and perfect the craft of...umm....cupcakery. Yeah.
* The cupcakes are quite delicious, but not overbearingly sweet the way Magnolia cupcakes have recently become. Cheaper too! Obvious favorite is the Red Velvet. The bannana one isn't bad either.
* Coffee is good which is an essential companion to cupcakes (although my personal preference would've been just a lill bit stronger).
* Place is smallish, but clean w/ample window views if you care to eat in.
* Service is attentive. They do their best to move the long lines during the weekend rushes.
CONS:
* Needs more variety of cupcakes.
* Afflicted w/the Hoboken curse of scarce street parking.
In short, a tastier and cheaper (not to mention closer if you're from Joisey) alternative to the famous Magnolia cupcakes in NYC. -
Review from Brad M.
10/2/2009 4 Check-ins Here
Sweet has amazing cupcakes. The owner/baker is always there and she's very friendly and knowledgeable. I love the pumpkin cupcakes, which they only have during the autumn and winter. Also, be sure to try the Red Velvet. Sweet is hands down the best cupcake place in Hoboken. Sorry Carlos and Crumbs.
I only gave it 4 stars instead of 5 because the cupcakes are so damn pricey! -
Review from Lisa F.
Cranford, NJ
1/31/2011
I LOVEEEE their cupcakes! Better than Magnolia/Buttercup/Billy's/Sugar Sweet Sunshine.... their cakes are moist and their frosting sweet. The choco-coconut is heaven. I crave it all the time. The staff is always so friendly and there's always a great selection of deliciousness.
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Review from Rebecca P.
Hoboken, NJ
Updated - 1/5/2011
Sundays from 6-7 = cupcake "happy hour" (aka half price) since they're closed Monday and need to clear inventory of delectable convections...
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12/18/2010
Dangerously addictive. Seriously...I'm glad I have a few block buffer between my apartment and this… Read more »
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Review from Krishna S.
Jersey City, NJ
10/19/2010
Found this place courtesy of Yelp and boy! am I thankful. A wonderful, unassuming place that serves some wonderful cup-cakes.
Tip: Sunday 6-7 PM are happy hours. Buy one, get one free. Wooohoooo!
