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Categories: Specialty Food, Nightlife
Neighborhood: SoHoCanal-Church Sts (A, C, E)
Canal-Varick Sts (1)
Prince St (R, W)
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My go-to place for Japanese food.
They have everything from multiple types of instant ramen (perfect for my late night snack), sashimi slabs, takowasa, natto, food to take out, etc. Its the perfect "convenient store" (aka. konbini) from Japan.
Keeps the Japanese in me satisfied. :)
I love this spot. Was in the elevator heading to work the other day and smelled the fries from this place in one of the girls lunch bags. They smelled amazing!! Loads of Japanese treats here and almost bought the green tea ice cream glad I didn't. Everything else I've ever had here was pretty good.
Date Rating: 2
Pick up Scale: 4 (great place to meet Japanese traditional food fans)
Strong Suggestion: be adventurous try something you can't read the packaging on.
i love sunrise mart. i go there just about every day. their prepared food is great, from the fish cake to the anchovies to the bento. their bento lunches are really good, and it's a lot of food for $5 and change. and i love their onigiri, it's so cheap but so good! and it's filling :D
they have just about everything you could want from a japanese grocery store. oh, and they sell a six-pack of aloha iced tea for 99 cents. and it's pretty good.
bless this mart for providing all that i need to feel complete! unfortunately, i dont make it here enough to stock up on curry, rice, fresh tofu, natto, shiso leaves, and all the other staples kindly shipped to NYC from the motherland.
they also have fresh and tasty bento's, wide selection of ramen as well as fresh ramen/udon in the refrigerated/freezer section, great sweets and frozen treats. all the condiments you are ask for...
oh, and milk coffee, milk tea, calpis, and plenty of other yum drinks you wouldnt normally find in the typical grocer.
At Sunrise Mart you'll find a nice selection of meat, fish, fresh vegetables and fruit, along with perplexing edible objects with no nutritional value. You'll be seduced by the exuberant array of prepared food, kitchen utensils, hair care products and the panoply of Japanese beverages.
Everything on display is reasonably priced and designed to hook you up.
But what makes me climb those steps, pull that heavy door and cross the threshold is the GREEN TEA DAIFUKU box, which carries 4 pale green rice cakes. More specifically, Daifuku is a spherical blend of bean paste, sweet rice flour, egg yolk, green tea and sugar.
Delicious. And, yes, I'm on a high-calorie diet ...
I love going here for lunch. My friend works in the area and whenever I meet up with him for a quick bite, I insist we come here. It is 1/3 cafe, 1/3 grocery and 1/3 video rental/mini cheeseburger eraser/hello kitty mask store.
Their tuna roll is fresh and delish, one of the best I have had. But it is the fries and wasabi mayo that seals the deal. YUM, YUM, YUM, they are crispy and hot, maybe better then pomme frites. Yeah, I said it.
Great selection of bottled juices too.
This is the nicest, prettiest, cleanest ethnic grocery store I have ever been in, and everything is really well organized.
They have almost everything you'd want at a Japanese grocery store -- umeboshi, fresh meat and fish for and not for shabu shabu, a good selection of prepared food (everything looks delicious), and a great selection of Japanese candy, drinks, and miscellaneous items (right now, it's the seasonal sakura soap bar that smells amazing... and unfortunately costs $9). The staff is very friendly, and if you have any questions (even not related to their products but about ramen/sushi joints in the city), they are more than happy to talk to you.
I also like the seating area in the front and on the second floor -- good place to grab a quick bite if you are in the area.
"NOW I can see WHY you were not impressed with the Saint Mark's one"...
This is what I said to my friend when she brought me to this branch.
Unlike the one in Saint Marks, this store have TWO LEVELS stuffed with many goodies. On the upper level, you will find more than one selection of rice-cookers and other kitchen applicances as well as household products. The lower level is more for grocery needs.
I am automatically drawn to the drink section as they have A HUGE selection of Japanese drinks and some other kind of stuff such as bento boxes and mochi :).
I do not know but I feel a sense of ZEN in this place where as shopping at Saint Mark is more of a bustle and chaotic. Perhaps I have room to navigate around as well as a peaceful of mind that I WILL NOT accidentally hit a few shoppers with my basket as I turn around. Plus, it is the place where you can just chill and enjoy eating some sushi/bento boxes/rice dishes there. Now if this place isn't tucked away near Tribeca, I am pretty sure I will go there as frequently that I might as well live there.
My cousin and I were tired from walking and my sneakers were killing me so we went inside to buy something cold to drink and to sit down for a few minutes. I was looking at the sno-cone machines that were on sale. Very tempting. There were also the large boxes of those koala cookies with the chocolate inside. I want to come back, but I'm afraid I'll just get lost like I usually do whenver I go into a side street in soho.
Since my feet really hurt I didn't go around the entire store, but what I saw interested me. Mochi, box lunches, and milk teas. I honestly did not know that you could get milk teas in bottles. My cousin got this fizzy melon drink that is difficult to open. The opening is closed, so you have to press on it really hard with this plastic thing. Since I failed in assisting her, she asked a cashier guy to help her out.
Speaking of which, I have unfinished milk tea in the fridge. I'll go finish that now.
I am a japanophile! And I want to live here ;-) I want to stuff myself with mochis and hi-chew candy all day long ! Their green tea ice cream was pretty bland, didnt taste like much, so stay away from that! Everything else looked good, but it will have to wait until next time when I can indulge myself!
This little place has everything in one location. I was so shocked that they had as much as it did being that it's not a huge place.
They have a bunch of my favorite treats (Meiji for the win!). Their sushi was good. You can even microwave your bento boxes if you choose to stay.
less cramped than it's east village sister store and probably cleaner as well. since i work in the area, i come to this one after work often to pick up some groceries for dinner. their pre-made bentos are pretty good for lunch as well, i got a korean bibimbap bento for lunch last week. they're a bit pricey to me at around $8 but it was pretty tasty so i don't mind.
fyi $8 credit card minimum. one time i only bought $5 worth and had no cash, but the cashier was kind enough to let me use my credit card.
French fries with wasabi mayo was a regular lunch staple, as was their bento boxes.
It was part of my regular routine at a really shitty job to walk here for lunch. It was a welcome respite.
Needless to say, thanks to Sunrise Mart, I had the most kickass snack drawer in the entire office.
I love Sunrise Market! I come to this location because it's close to where I work. When I have a craving for Japanese food, snacks and various sundries, this is my one-stop shop.
If I'm there for lunch, I usually pick up the pre-packaged soba noodle and shrimp salad or choose from the their large selection of onigiri (salmon, tuna, bonito, umeboshi with an option of brown/white rice). They also have soups (two types of miso), edamame and french fries too!
My favorite part of the store is the upstairs...where you can find assorted barley and green teas, cute household products (they carry this powerful one-drop deodorizer by Kobayashi...that supposedly makes things smell a lot nicer when you are doing #2 in a public place. i have heard good things about this product and recommend you pick one up.) and makeup (mascaras, shampoo/conditioners). Great market overall!
My fave lunch spot! Onigiris are good. Miso soup is good, not the crappy diluted stuff. Their soba salads are yummy during the summer :P and they have a good selection of japanese snacks!
Oh my goodness!! I had no idea there was a Sunrise Mart here, until today!!! Close to my work, my… Read more »
Right across the street from the original location for the wonderful Broadway Panhandler (now moved to the Village) is quite a surprise, a Japanese market that is funky and functional, clean and well-stocked. I'm so used to the haphazard organization of most like markets that exist in ethnic neighborhoods, including my hometown's Japantown. But this is SOHO, so clearly image is important too. It's a clean space impeccably shelving a variety of edible items in a style that would not look out of place at Dean & Deluca.
There's also a large refrigerated area that carries all sorts of delicious take-out Japanese food, bento boxes galore and saran-wrapped packages of sushi and sashimi. I also noticed a huge selection of Japanese cookies, crackers and chocolate items and probably the broadest collection of idiosyncratic flavored Pocky products I have ever seen. The Japanese staff is youthful and dressed fairly trendy, but it does not preclude them from being serviceable in the least. It's so popular that there is another store in the East Village on Stuyvesant Street near 3rd. This is definitely a cool place to drop by if you are in the neighborhood.
Japanese Market
I stumbled upon this place over the weekend, and I think I've found my Mitsuwa substitution, since I do not have a car to drive me all the way to Mitsuwa. Even though there is no substitute for Mitsuwa!
Inside you can shop around for alot of different types of Japanese groceries. There were alot of snacks, condiments, fresh groceries, everything you need to prepare dinner for the night. I actually like this place much better than JAS Mart, as it looks cleaner, more organized and has alot more to offer.
Even though I did not buy any, the food cooked at their mini food court smelled and looked really good! The sushi looked very fresh too!
I love this place, but I hate this location! The food stinks here-I prefer the one in East Village.
I got the noodles with shrimp in here that sort of resemble shrimp lo mein.
It lacked taste and I tried to save it with some Sriracha----but these noodles were hopeless.
I saw they had shaved ice with azuki beans and I have been craving this dessert for the longest time.
(I was soooooooooooooooooooo excited!)
I decided to order one, but I knew I made a mistake when the azuki beans came out of a tube!
She shaved the ice into a long cup and squeeze out the azuki beans on the very top of the freshly shaved ice.
(Not aesthetically pleasing! Because it just looked like caca on a bed of shaved ice!)
I told her it looks crazy and I just can't! I asked why didn't she layered it. Because the point of this dessert is to eat the beans with the ice. I would have to eat all the beans before I get to the shaved ice.
Why would I want to eat just regular unflavored ice by itself?
I would think twice on getting prepared food here. East Village location is 10x better!
I'm so happy to have found a Sunrise Mart just a few blocks from my new job! And, double bonus points, it's actually much better then the East Village one I had visited before.
I don't need to say much about the food or atmosphere as this place has clearly already been reviewed (6 pages of them! yikes!)
But I will say a few things: Tables! Spicy Tuna Salad with Sesame Dressing! Room to move around!
This is a little more expensive then comparable Asian grocery/delis just a few blocks east in Chinatown (Super Fancy Mart anyone?) but the fish quality is top notch and the lunch food selection definitely was like a sunrise in the middle of this dreary day for me.
Sunrise Mart was my virtual kitchen.
Rather than cook, many days I'd pop around the corner from my apartment and just eat at Sunrise. Easier, faster, and cheaper than cooking at home. The prepared foods are great, including the bento boxes. And you have a host of great Japanese beverages to accompany your meal. The spacious seated dining area seems perpetually sunny and also includes a microwave to heat up your food as you wish.
The grocery section is surprisingly comprehensive given the small space, and seems particuarly geared to on-the-go urban-dwellers.
From a neighborhood resident's point of view, Sunrise Mart is the most practical and convenient grocery store around.
While not quite a Mitsuwa, Sunrise Mart does well with their limited floor space and stocks just about everything you could possibly want from a Japanese grocery store, including Japanese house wares and cosmetics.
Though the grocery is a great resource to have nearby, I'd have to say that the real draw is for the variety of prepared foods they offer for lunch. All the lunchy prepared foods such as noodle soups, salads, sandwiches, fries (with wasabi mayo), rice bowls, sushi, and omusubi (rice balls), are available, but my favorite offerings are their bento boxes.
Bento boxes, for those uninitiated, are "boxes" sectioned off, with rice, 1 main dish and other small compartments, each one filled with a variety of different savory okazu. They usually have about 5 different kinds of bento boxes with everything from gyoza (potstickers) to meatballs, to Korean style beef.
Homely and refrigerated, this isn't top quality restaurant fare (still better than most), but the food is prepared daily and for the price (bento boxes are about $6.50 and they have items starting at just a few dollars), there just isn't a better fast food option out there. I usually walk out of there stuffed, and with a small bag of candy and snacks for later, for around $11.
Pick up a bento box and some sweet pastries on your way up to Central Park and you can have a great picnic in the park. They also have some tables up front to devour your food at before heading back to work.
4 stars for the grocery store
3 stars for the prepared foods
Nice selection of Japanese groceries -- everything from snacks to natto packets to rice to frozen foods to prepackaged lunches (bento boxes) and onigiri. A good shelf of various ramen and other instant noodle sets, too.
On the second floor, you can find miscellaneous bathroom items, video rentals, and other random accessories. Convenient, good service, good food/selection... what's not to like?
I love this place. I consistently order the Korean Bento (Beef Bulgogi) which is delicious. They used to have Leeche Aloe drinks but that was not there last time i checked. The only place i've found that has that flavor.
Eating inside is ok, although they have the occasional fly annoy you during your meal. I have never gone upstairs, no idea what's up there. Sushi is pretty good, friendly service, microwave by tables, TV on to watch. Cant complain.
Morinaga Hi-Chew! (you have to shout when you're saying it) These little suckers are the culprit for all of my cavities.
Besides those and other Japanese candy delights you can find a plethora of prepared and packaged foods here at the Super Fantastic Sunrise Mart! (I feel like I'm on a game show). The lunch boxes are all fresh and delicious and there's a million different kinds of drinks to choose from. So if you're shopping in Soho and you're sick of the crowds at Ben's or Duke's, stroll down here to have a nice quiet and relatively inexpensive lunch.
Wonderful Japanese market. Great and reasonably priced prepared
food as well as excellent grocery, meat and produce. Boneless
chicken legs and breasts, regular and organic, cheaper than any
supermarket or butcher around.
Beautifully cut beef and pork also below supermarket prices. Excellent qualtiy, great value and wonderful
polite service. Great prepared potato salad and the carrot ginger
dressing they make and bottle is divine.
open till 10 pm.
I LOVE this place. I had been walking by it for well over a year, and for some reason finally decided to pop in about 3 months ago. Suddenly, I find myself needing to go almost every day. I love that I can buy my own sashimi for half the price I would pay at any restaurant, good selection of veggies and all sorts of other asian products that I just can't get anywhere else. I love that they also have a decent amount of prepared food that you can sit in to enjoy. Great selection for the space they have and very friendly people all the time!
we like to come here, pretend we're japanese (white people can't tell! hee hee) and buy rice and furikake.
if we're not sober then we come home with armloads of Pocky (MEN'S Pocky! hahaha) and Hi-Chew instead.
one day we'll probably not be paying attention and end up leaving with a Hello Kitty rice cooker and some Chococat tupperware.
This Japanese grocery store has everything -- tons of prepared foods, groceries and cool appliances like mini rice cookers (though those are on the top floor with the overflow seating area.)
I've gotten sushi twice here and liked it both times. You can tell the rice is fresh, and the spicy tuna had a nice level of spicy to it. As for accompaniments, I've tried the edamame and seaweed salad (both very good and fresh). There's a good selection of $6.95 Bento boxes, but I have yet to get to those. One day. I've also tried the aloe drink, which is great but tends to freak me out a bit when I swallow the little aloe chunks.
I tend to get the little chocolate-filled koala bear crackers or Pocky (yes, Pocky!) for dessert. I can get an appetizer, dish of sushi, drink and dessert all for under $10.
The only downsides are the line and the limited amount of seating. If you go around 12 p.m. - 1 p.m., the line approaches horrendously long, snaking around the tiny store as many times as it can fit. In addition, the tables downstairs are almost always packed, but there is hope! Upstairs (with the mini rice cookers), there are more seats. You are saved.
Another favorite thing about this place is that they change the giant paintings and plants to match the season. I've seen the cherry blossom theme in spring and now there are paintings of fresh vegetables, I assume for summer.
If anyone speaks Japanese and manages to tell me what the labels on the hundreds of VHS tapes upstairs say, I would greatly appreciate it!
This market has a variety of Japanese groceries and has a nice drink selection (from milk tea to soy bean to things never known to me before), snacks, noodles, and already prepared food such as bento and sushi boxes. I had the beef bento box and it was yummy. Cheap and flavorful. The food is fresh here too, nothing "questionable." They also offer seating so you can eat there. I'm glad I found this place, so whenever I want something quick and tasty to eat, I can come here.
had to kill some time so stopped here to pick up some drinks. tried the most yummy aloe peach drink ever. now im on a quest to find it in sf.
the most friendly staff work here.
Super nice staff and large inexpensive food selection make this place a great place for a quick bite.
Don't miss the counter all the way in the back for fresh hot vegetable tempura, miso, and other freshly made Japanese munchies.
Sunrise is great for a quick snack & a few grocery purchases. Their sandwiches and bentos are good. I personally like their Kimchee-don-what-cha-ma-call-it. They have less grocery products than Jas Mart but, they do have some cute useless keychains...
WTF dude, what the hell happened to my green tea snow cone?! i know it was winter and all, but thats what i was craving for!
Great Japanese snack store. My guy friend clearly loved the Asian cashier girls, so five stars for the green tea ice slush/snow cone and the cute Asian girls.
one of my new favorite place to eat lunch. i like the bento boxes and milk tea. this comes out to about $11... which is ok...
the seating area is great.
Excellent Japanese Bento box lunches, sushi and snacks. Such a great place to shop for Japanese groceries. They also have many different kind of Frozen packaged food.
Love it!
There's a microwave to nuke your food if you want to eat there. Also, great place to buy your sushi ingredients if you want to make your own rolls/sushi/sashimi at home. They sell uni by the box and also authentic Japanese groceries/snacks/drinks. There is also one by Cooper Sq. on the 2nd floor.
Get the shaved ice!!! It is awesome.
The prepared fried tofu cubes are also tasty. This place has a weirdish vibe, but it's a good stop for non expensive quick lunch in Soho with somewhere to actually sit.
This is a great market. I used to go all the time for lunch when I worked in the area. They have good sushi, sandwiches and even the to-go bento boxes are pretty good. My favorite thing about the market are all the snacks, japanese cookies and other random fun things (japanese magnets etc). I also really like the curry udon.
99 cent tofu!!!!
It is a cheap and convenient place for Japanese Food. You can even shop for Japanese grocery after your meal.
Complimentary Admission ($20…
Neighborhood: Hell's Kitchen
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New York, NY
Neighborhood: East Village
Category: Grocery
Neighborhood: East Village
Category: Grocery
Neighborhood: Midtown East
Category: Specialty Food
Neighborhood: East Village
Category: Ethnic Food
Neighborhood: Midtown East
Category: Ethnic Food
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