Sunrise Mart

4.0 star rating
193 reviews Rating Details

Categories: Grocery, Ethnic Food  [Edit]

29 3rd Ave
(between 10th St & 2nd Ave)
New York, NY 10003
Neighborhood: East Village
(212) 598-3040
Nearest Transit:

Astor Pl (4, 6, 6X)

8 St - Nyu (N, R)

3 Av (L)

Hours:

Mon-Sun 10 am - 11 pm

Price Range:
$$
Accepts Credit Cards:
Yes
Parking:
Street
Wheelchair Accessible:
Yes

Review Highlights   

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"This place is packed with Japanese treasures." (in 131 reviews)
user photo
"...this place for their onigiri, bento boxes and groceries." (in 15 reviews)
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"Sunrise has delicious sushi and onigiri, though." (in 18 reviews)
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193 reviews in English

  • Review from Elle L.

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    • 9 friends
    • 54 reviews

    Manhattan, NY

    5.0 star rating
    11/1/2011

    my favorite japanese grocery store :)
    i like jas mart too, but it's currently renovating...
    it has such a variety of japanese and asian goods,
    and for cheaper prices than m2m or other marts!
    they always have special item sales, and my favorites
    are the japanese snacks! (okashi)
    the employees are very friendly and they also have
    japanese dvd/vcr store, china sets, cosmetics, magazines,
    and medicine too :)

    i love sunrise mart and its elevator too :)
    just remember, $10 minimum for cards!

  • Review from Eddy B.

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    • 4 friends
    • 44 reviews

    Brooklyn, NY

    3.0 star rating
    1/26/2012

    I came here to pick up some stuff to have some sashimi and nigiri for dinner. It was my first time, so naturally I did everything wrong.

    However, I did find everything I needed in one convenient location, which in itself is probably worth something as I don't really know other place (besides those nearby) to get these staples.

    Anyway, I got great wasabi without artificial ingredients. Excellent fish cut for sashimi and sushi prep. Price was high, but worth it. Even though I made the nigiri and sashimi with minimal knowledge and no practice, the quality of the fish redeemed my pathetic attempt.
    I bought some great green tea mochi (that's not what the Japanese call it, but I forget) that was reasonably priced.

    I'll be back when I've watched hours of fish slicing and handling videos and have bought a yanagi knife.

  • Review from Yukie T.

    •  
    • 1 friend
    • 74 reviews

    Manhattan, NY

    4.0 star rating
    1/11/2012

    If you are on the hunt for basic Japanese grocery items, Sunrise Mart is right on the dot.  As expected, the Japanese groceries here are not comparatively cheaper than anywhere else.  But I must say, their seafood/meat is commendable for the price.  The store is a bit small, and with workers restocking, it's hard to navigate at times.  

    I always like looking at their ads/ classifieds by the upstairs elevators.  Like furniture (very often in good condition) for moving sales, newly opened nail salons, etc.  If you go at the right time, they also have decent sales (like bags of rice).  

    In sum, a must-go for regular Japanese grocery shoppers like myself.

  • Review from Cathy S.

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    • 3 friends
    • 56 reviews

    Cambridge, MA

    2.0 star rating
    1/10/2012

    Ew!!! Seriously this is the best that Japs can do in New York? Coming from LA this place SUCKS to me!

    Weird smell? Chatty cashiers who do not greet you with a smile? Pathetically chosen merchandise that even Boston is able to offer? (Don't get me wrong i heart my beanie) Holy God almighty i guess sometimes I do miss LA more than I say. :((((((

  • Review from Jess K.

    Manhattan, NY

    4.0 star rating
    1/10/2012

    Definitely worth taking the elevator up to the second-floor Japanese grocery store... I went there one night with the confidence to make sushi -- the salmon and the tuna sashimi grade pieces were very fresh and reasonably priced. If you are ever feeling adventurous it's a fun way to spend an evening and for the same price you'll get about double the amount of sushi if you were dining out at a restaurant.

    The mart has several varieties of rice, vinegars, and other accouterments. The refrigerated section also boasts pre-made sushi, prepared seaweed salads, hijiki, mushrooms marinated, etc.

    My favorite aisles were the candy and snack aisles... tons of options from dried seaweed wrapped crackers to chocolate covered poki sticks.

    There is also a section in the back chalk full of Japanese dishes, rices cookers, and kitchen utensils.

  • Review from Yiwen S.

    Philadelphia, PA

    4.0 star rating
    12/29/2011 2 Check-ins Here

    a decent-sized japanese market (for the city) tucked away into the 2nd floor of an inconspicuous building in east village, accessible only by a somewhat rickety old elevator. slightly overpriced, but it's the price you pay to have all your asian comforts at your fingertips.

    what's awesome about this place is not the endless list of asian snacks and household products that they carry, but the PREPARED FOODS section in the back. there you'll find sushi, bentos, sides, and my favorite -- onigiri. for those days you feel like eating in, but don't want to cook or pay japanese takeout prices.

    Listed in: nihon

    Was this review …?

  • Review from Kiana E.

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    • 14 friends
    • 30 reviews

    Manhattan, NY

    4.0 star rating
    1/11/2012

    For my first attempt at homemade sushi, I came here to buy my supplies. I bought a mat, nori, and sushi rice here, all for great prices! I got there just as they were closing, but I desperately explained that I only needed three things and they very nicely let me dart in and run around very quickly. One star off only because there is so much in such a small place that it can feel a little overwhelming. Nice staff, great products, amazing prices!

  • Review from Brooke W.

    Winter Garden, FL

    5.0 star rating
    10/6/2011 1 Check-in Here

    I have one Japanese word for this store, SUGOI!! Okay I have a few more. :)

    I lived in Japan for a year and I fell in love with the food there. When I came back to the U.S. I dreamed about Japanese food for weeks. Where I live in Florida has Oriental markets but nothing strictly Japanese. It's mostly Chinese/Vietnamese/Korean. They have essentials such as Ramen and Pocky but no umeboshi.

    So I'm walking out of a nearby tea shop with my boyfriend and out of the corner of my eye I see a sign on the glass door that says Sunrise Mart. and this is pretty much my face. O.O Then I see people going towards an elevator inside and I get super excited so we jump in and then when we get to the second floor I'm in a Japanese wonderland. Immediately I start thinking of all the food items I've been craving for over three years. I just quenched my okonomiyaki craving downstairs at Otafuku so I'm thinking of sesame salad dressing, umeboshi, hayashi rice, and Royal Milk Tea.

    I go in and I start finding all the items that I want and then some, I found Coco Flakes... Coco Flakes people! It's like Coco Pebbles pulled and Augustus Gloop and dove into the chocolate river at Mr. Wonka's factory. I was so excited! They also had several kinds of umeboshi but I went for the paste because I figured it would be easiest to take back on the plane. They had meats and fish sliced into perfect size for several traditional Japanese dishes. They also had kitchen wear, beauty supplies, DVD's, Magazines, and anything else you might need if you need a slice of Japanese culture pie. Except... my Royal Milk Tea.

    I asked an employee if they had it because I searched every where and it was not to be found. When I asked the clerk the information came out kind of like a drug deal. He did a kind of whisper cough as I put my ear close to his mouth and he explained that a CERTAIN earthquake could have caused a CERTAIN nuclear disaster that caused CERTAIN lactating animals to have their key ingredient in MILK tea to become effected. e.o Needless to say I was disappointed but if the FDA thinks it's best for me not to grow a third eye then far be it from me to question it.

    But the clerk did help us find several other things we wanted and that were in high demand. And they let us split the bill in half between out two cards. Not every place in NY takes cards so that was a nice little extra. So if you couldn't tell from my novel sized review I loved Sunrise Mart and I wish I had one in my neighborhood. Much Love!

  • Review from Nga C.

    Brooklyn, NY

    5.0 star rating
    10/4/2011

    One thing that makes this place so alluring is the fact that you must use their elevator to transport yourself to their market. Once inside you'll discover a slew of amazing Japanese goodies. Goodies ranging from kitchenware to magazines to FOOD!!!!

    Whenever, I go here, I always find myself strolling from aisle to aisle just to check out their interesting ingredients, such as their uni paste that would taste perfect with pasta, their fresh ramens, and their wasabi mayo just to name a few.

    Their selections are always interesting and fresh and the qualities are never disappointing. The other day, I came here looking for seaweed wrappers. Not only did I ended up getting the ingredients that I needed to make sushi rolls at home, but I also ended up buying a sesame grinder ($4.35) to grind fresh sesame seeds on top of my rolls. I mean really....how cool is that!!!

    Sunrise market is open till midnight and personally, instead of calling themselves Sunrise, perhaps they might consider calling themselves Sunset!
    ________________________
    Check out a pic of my cool sesame seed grinder: http://ep.yimg.com/ca/...

    101 How To Make an Inside Out California Roll:
    http://www.youtube.com...

  • Review from Chester W.

    Chicago, IL

    4.0 star rating
    10/7/2011 3 Check-ins Here

    It is no Mitsuwa, but it gets the job done. If you are in NYC and are looking for Japanese ingredients this is probably the place you should head first. Can't really comment on the prices, but I don't really consider anything in a Japanese store to ever be cheap.

    If you are just looking for some Japanese snacks (ie Pocky and weird Kit-kat flavors) in the East Village, this is the place to go. Otherwise, I would recommend going down to one of the big Chinese grocery stores in Chinatown... its generally cheaper there... but Chinatown is usually a mad house...

  • Review from Ngoc P.

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    • 17 friends
    • 98 reviews

    Jersey City, NJ

    4.0 star rating
    12/18/2011 1 Check-in Here

    Cheap edamame! I like how they're open pretty late too. They've got a huge variety of stuff from tako, to seaweed paper, to snacks, mochi ice cream, and everything else japanese-y I could think of. Prices here are not bad at all, I got a bunch of snacks for under 8 bucks. Just remember, there's a $10 minimum for card!

  • Review from L C.

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    • 26 friends
    • 112 reviews

    New York, NY

    4.0 star rating
    10/18/2011

    Sometimes it pays off to look UP! I've been a regular customer of  Sunrise Mart on the second floor. A block away from St. Marks which might as well be called Little Tokyo the Mart is a little known secret. It is

    Considering the other Japanese store closed on the upper west side this is the closest to authentic Japanese that I know of.

    Most items that have cooking directions are not translated in english so feel free to ask the cashier or workers to help out. The meats are quality cuts and good for cooking.

    * be sure to bring your own shoppping bags!

  • Review from Xiaoyan C.

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    • 8 friends
    • 1 review

    Manhattan, NY

    4.0 star rating
    12/4/2011

    I love this place! It's full of Japanese food and cute stuff with relative low price~

  • Review from E. N.

    •  
    • 5 friends
    • 54 reviews

    Boston, MA

    5.0 star rating
    7/13/2011

    Everything you need to pretend you live in Japan is in here: kitchenware, energy drinks, laundry accessories, dishes, thermoses, beauty/health products, manga/anime/other Japanese media, and of course, the groceries.  They have just about everything you could think of for Japanese cuisine: Japanese greens (like mitsuba), yuzu, a gazillion different types of mushroom, meat for shabu-shabu/sukiyaki, all kinds noodles (including konnyaku!), boxed curries/soups, quail eggs, fresh seafood (shrimp, shellfish, urchin, fish of all kinds), and my absolute favorite: char siu / yakibuta.  And their sweets selection is wonderful!

    The staff are very welcoming and friendly, almost like you're in Japan, rather than New York, where most store clerks barely acknowledge your existence.  They know a lot about the products and are very helpful.  The store's hours are super-convenient, too.

  • Review from Asuka N.

    New York, NY

    4.0 star rating
    7/28/2011 2 Check-ins Here

    It's not as big or as spacious at M2M, but it doesn't mean that Sunrise Mart is a bad place to shop, either. It's hidden on the 2nd floor, and you have to ride one of those slow, crummy elevators up to the shop...but once you're in, you feel like you're in a true Japanese grocery store. Lots of noodles, soy sauce, snacks, and other goodies that make it feel like you're in the Far East. I've picked up some small snacks from here, as well as soy sauce, miso, and some other seasonings for dishes, but the variety here is fantastic. I can't understand what the difference is between the vast array of soy sauces or cooking mirin, but it's great to have a huge choice. The line moves fast at checkout, too, which is always a plus.

    All in all, a very solid place to pick up any and all things Japanese. I think I'd put M2M slightly higher on a ratings scale, but just barely. The only thing I couldn't find when I was looking for things was sake...but I probably missed it, knowing myself.

  • Review from Yan F.

    Brooklyn, NY

    5.0 star rating
    7/5/2011

    This was another one of those places that are a bit hidden. It is located on top of a bookstore and you have to take an elevator to the second floor. The door opens and you are in the Japanland! but only the supermarket!

    I would highly recommend this place for anyone that likes Japanese food.  This place carries lots of snacks, noodles, desserts, plates and even CD's/books. The place is a bit cramp because they try to fit as much as they can in a tiny space. You might think they don't carry certain items due to their lack of space but you'll be surprised when you ask. So far they had everything I asked for. ^_^

    The appealing thing about this shop is not because everything is Japanese but because everything is packaged neatly and attractively. Even their bento boxes are simply decorated.  

    The prices aren't too high and are quite reasonable for the area. Be sure to try the red bean ice cream in the 15 second fridge of theirs. :-)

  • Review from elli w.

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    • 0 friends
    • 17 reviews

    Brooklyn, NY

    4.0 star rating
    11/12/2011

    Can't beat a place that sells sashimi grade fish, all kinds of mochi, indecipherable household products, and almost any kind of East Asian food/plant/cut of meat you would spend an arm/leg on at any of the restaurants downstairs.  Bonus points if the elevator gets messed up and you get to go through the secret tunnel to exit...

  • Review from Athena C.

    New York, NY

    4.0 star rating
    4/9/2011 1 Check-in Here

    Awesome small Japanese grocery store that will satisfy all your daily need! That is, if you like Japanese cuisine.

    The price is good and selection is huge. They even have tea pot sets, pottery sets, food and personal care items.

    I would come back.

  • Review from Diana B.

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    • 130 friends
    • 1375 reviews

    New York, NY

    4.0 star rating
    8/31/2011

    Charming Japanese food, etc., store. Housewares,  books, etc.

  • Review from Coty S.

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    • 536 friends
    • 782 reviews

    Bradenton, FL

    4.0 star rating
    9/22/2010 2 Check-ins Here

    For my household, Sunrise Mart is perfect!  The portions of the fish and meat are just the right size for grilling and stir-frying for two people.  Some of the meats are pre-marinated, which is a little more expensive.  I still have to try their miso marinated seafood.  Their ground pork, chicken, and beef are top quality as well as their seafood.  Nothing ever goes to waste with these portions, so the price is right for me.

    Their frozen section and produce leaves more to be desired, what they do offer is fresh.  But, they have a nice selection of pre-made bento box meals and onigiri for cheaper than Panya downstairs.  The miso selection is large, and so is the cookware and dishes area.  They have a bootleg movies section, as well as Japanese fashion magazines.  The ramen is pricey, and you can find some of the same brands at Hong Kong Supermarket for 1/2 the price.  If you are needing any Japanese specific items, this is definitely the place to go.  They sure do get a ton of product crammed into a small location.

  • Review from Kyle C.

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    • 17 friends
    • 131 reviews

    Manhattan, NY

    4.0 star rating
    4/26/2011 2 Check-ins Here

    Like Tokyo supermarkets, Sunrise Mart doesn't waste a square inch of sales space on the floor.  It feels like they have EVERYTHING here, from marinated fish and Pocky to housewares and Japanese hair care products.  Fresh vegetables aren't the cheapest, but they do carry a fair variety.  Likewise the meat for sukiyaki isn't cheap, but it does appear to be good quality.

    If you're in the area and want a tasty, cheap meal to go, pick up one of their bento boxes for about $6.

  • Review from Susan L.

    Brooklyn, NY

    4.0 star rating
    7/19/2011

    Don't get fooled, this place is actually at 3rd ave. It took me forever to find this place since I thought it was between 10th St and 2nd Ave. However, if you want to make any japanese dishes, they will surely have the ingredients you need. Also, the employees there are nice and polite when I asked them where the ingredients I needed are at.

  • Review from Geoffrey N.

    Briarwood, NY

    4.0 star rating
    2/21/2011 2 Check-ins Here

    I love this japanese market!  Their onigiri is great!  For 0.99 you really can't go wrong, i recommend the shrimp onigiri.  Other than that, I LOVE LOVE LOVE Uni!  They sell about 24 pieces for $15!  What a bargain!  It's the super high quality but it's definitely fresh.  But from "wholesale" sashimi to miso soup to onigiri to japanese dvd rentals to canned coffee, this place definitely has it all.  

    What's the down side you ask?  It's on the second floor and HAVE to take the elevator to go up.  Could be a little cramped sometimes but this little japanese market has a charm.  There's another one on St. Mark's called Jas-mart i think?  Seems cleaner but the prices are so high!  

    Charm+low prices = win!

  • Review from Sarah J.

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    • 4 friends
    • 20 reviews

    Brooklyn, NY

    4.0 star rating
    7/28/2011

    This place is a good deal.  I called two other stores--Citarella and the Lobster place--to see if they had live uni (sea urchin).  They said it was out of season (both in Maine and California) but they'd have it in the fall.  I called Sunrise Mart and they had packaged but fresh uni.  I bought both the $21 dollar and the $14 package.  The $21 one was good, the $14 one tasted gross--bitter--from too much preservative.  They don't have a real seafood section, just some small cuts for sashimi, but they're great if you're looking for the odd Japanese ingredient.

  • Review from Eunice Y.

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    • 23 friends
    • 102 reviews

    Glendale, CA

    4.0 star rating
    9/5/2011

    I like to go here when I'm looking for Japanese food or just when I'm around the area. I just like browsing the selections because I love Japanese crackers/ramen/mochi/icecream! This place is on the second floor and it's fairly a small market but still has all the essentials. They also have ready made food so you can togo some donburi or onigiri! This is one of the few Japanese markets that I love coming to.

  • Review from Martin W.

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    • 76 friends
    • 154 reviews

    Brooklyn, NY

    4.0 star rating
    10/18/2010

    Came here after dinner one night because I was still hungry. Imagine that, that should be a crime. Well I found some sashimi, soy milk and a whole wonderful assortment of Japanese treats in this wonderful locale.

    The chocolate covered macadamia nuts were a nice treat to go with my vita-soy. But the sashimi was the thing I was craving for. The fish was fresh and quite tasty. With some wasabi and pickled ginger it satisfied my craving for the day.

    I would definitely get lost in this store or overdose on sushi and sashimi. Seems very clean and well organized. But they did not have green tea kit-kats. Guess I am headed back to Canal for this wonderful treat.

    For the prices they charge in surrounding restaurants for sushi and sashimi. This place has them beat by a mile. My sashimi box had 8 pieces of freshly sliced fish for $10.99. It would cost over $50 in a local sushi joint. I will sit outside Saint Marks Church down the block and eat sashimi with the pigeons. Before I set another foot in some overpriced neighborhood restaurant.

  • Review from Michelle B.

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    • 94 friends
    • 200 reviews

    Fort Lauderdale, FL

    4.0 star rating
    10/24/2010

    Everything I need to be happy and pretend that I am in Tokyo.

    First and foremost Mochi, fancy (or fancy to Midwestern white girl) ramen/udon, drinks with Japanese writing on them that I drink but have no idea what I am consuming, candies with cute teddy bears, kittens, and various other animation, and ceramic dishes to put my soy sauce in....can't have too many of those!

    Oh and that elevator helps you to believe that this is a "underground" kind of place....

    Love it!

  • Review from Amik A.

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    • 19 friends
    • 60 reviews

    New York, NY

    5.0 star rating
    8/25/2011 1 Check-in Here

    Hidden on the second floor with elevator access, this place is a wonderful little gem for those individuals needing a dedicated Japanese gorcer. If you have ever lived in Japan, then Sunrise Mart will have many things you are familiar with. From produce, tsukemono, seasonings, sushi and sashimi fish, teas, shampoos, DVDs, and more: the store's selections are extensive. It is close to NYU and Cooper Union making it a great stop for a fast and cheap bento lunch: but really you should just get the staples here and make your own at home. The store is a bit disorganized in some cases and if you are looking for something in particular it can be hard to find. I wanted tiny re-fillable sauce bottles on my last trip there and no one knew where they were. I finally found them on accident next to some soap and bento boxes. But the mild disorganization does not matter because this was probably the only place in NYC to find this item, and they had it; and for half the price you would pay to have it shipped from Japan. The selection here could be better in some cases but for location and price the store cannot be beat for general Japanese staples and a few specialty items. That combined with an exceptionally friendly staff make me really love Sunrise!

    P.S. :: $10 minimum on plastic.
    P.S. :: They have a microwave to heat your bento.
    P.S. again (and this is serious)  :: Ramune is disgusting ... I don't care what anyone says. The novelty of popping a marble into your drink before you consume it does not make something delicious. Drink Calpico or Yakult or something instead.

  • Review from dela c.

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    • 10 friends
    • 104 reviews

    New York, NY

    5.0 star rating
    11/30/2010

    LOVE!  LOVE! LOVE!  

    I found everything I needed to make at-home shabu-shabu here.  The quality of the thin-sliced ribeye was very nice.  Hurray!  This place is packed with Japanese treasures.   I also found shishito peppers, shiso leaves, miso glazed black cod, and great selection of nori.

    I'm so bummed that I can't find these things in Chelsea.  Why does the EV get to have all of the fun?

  • Review from Janine C.

    Manhattan, NY

    5.0 star rating
    7/10/2011

    High quality, reasonably priced vegetables, fish and meat. They have a great variety of japanese goods, from soba noodles to all my favorite japanese candy/cookies. They also have excellent pre-seasoned meats and prepared meals. Be aware, though, that everything is in japanese so you may have to do some guessing.

  • Review from Steph C.

    Los Angeles, CA

    4.0 star rating
    7/19/2010

    I've spent a lot of time browsing the aisles of Sunrise without any particular purpose, with the result that I own things like miniature squeeze bottles designed to hold sauce in bento boxes.  I don't pack bentos.  I wish I did, but I don't.

    The aisles are also replete with snacks, both familiar and new.  I once bought a bag of vegetable crackers that may or may not be designed for consumption by babies.  In any case, they were delicious, and as I was eating them on the Metro North later that day, a fellow passenger actually asked me if she could have one.  It was kind of an amusing moment, and I was happy enough to share with this bold stranger.

    You can also get some good-looking produce at Sunrise, as well as endless pantry items and barely useful kitchen tools.  It's always worth a visit, even if only to kill time.

    My only complaint about this place is that it's a bit cramped, with narrow aisles and less than cheerful lighting.  This makes the shopping experience a little less leisurely, but no matter.  It's still plenty of fun.

  • Review from Takako T.

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    • 42 friends
    • 225 reviews

    New York, NY

    5.0 star rating
    1/29/2011

    My most favorite Japanese grocery store in NY! Although recently I got a branch of Sunrise mart in midtown, still come back here periodically because they sometimes have crazy deals.

    But often the big sale items here have extremely short time for the expiration date. Be careful...

    By the way, I think they used to do free delivery for the goods over $50, but now it's for over $100. Otherwise they charge $5 or so for the delivery. Well, still I'm happy that I don't need to carry heavy rice bags and beer all the way home...!

  • Review from Kassy M.

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    • 116 friends
    • 843 reviews

    Brooklyn, NY

    5.0 star rating
    1/3/2011 3 Check-ins Here

    I am so glad that a friend introduced me to Sunrise Mart. They have pretty much everything that a Japanese person would want from a grocery store.  I bought some green tea & azuki ice cream here, as well as some classic Japanese snacks and drinks. My friends and I were very intrigued when we saw "curry ramune" and "ocha ramune." Needless to say, we had to try them out. The curry ramune smells very strong, but doesn't taste too weird. You can definitely taste a hint of curry in there though. The ocha ramune was a lot more drinkable. It almost tasted a bit fruity.

    This place is great because they'll have what you're looking for, and then some. I was very pleased to have found some wacky ramune flavors. I will definitely be coming back here for my Japanese grocery shopping.

  • Review from Lee J.

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    • 1 friend
    • 77 reviews

    Brooklyn, NY

    4.0 star rating
    2/23/2011

    It's not the best on all acounts - but they have many things that you cannot get anywhere else.  

    The kimchi they carry is 2/5 stars.  It doesn't have a very complex taste and isn't spicy enough for me.  Vegetarians, take note, however - their kimchi is just cabbage, hot pepper, ginger, garlic, and vinegar.

  • Review from Jennifer K.

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    • 18 friends
    • 69 reviews

    Oakland, CA

    3.0 star rating
    1/8/2011

    A good Japanese market with a decent stock and selection. I prefer JAS Mart to this market though.

    This market has a relatively small drinks section and it is always quite dirty and grungy feeling which I don't often associate with Japanese stores. It is a little more expensive then JAS mart but often has the beauty products I like to buy when JAS is out of stock.

  • Review from Kevin L.

    London

    UK
    3.0 star rating
    4/1/2010

    They have not one, not two, but at -least- four types of Hitachino beer here!

    I finished off the last bottle of Hitachino Nest White that I picked up from Citarella a few weeks back and needed to restock, so of course I turned to trusty yelpers to find out where to go for retail Hitachino therapy.  Lo and behold, there were already 130 reviews of Sunrise Mart's Japanese grocery magic just a five minute walk from my place.  Score!

    Yes, the sole entrance via the questionable elevator is a little unconventional, but the bounties to be had are worth the wait.

    Anyway, back to the Hitachino Nest.  On this particular visit, I encountered the Celebration Ale, Japanese Classic, Weizen, and the Ginger Brew (possible Dark and Stormies?).  Each one priced roughly between $3.50 and $4.  Totally reasonable, relative to the near-quadruple cost of a larger 720ml bottle elsewhere.

    Outside of the Japanese brew, Sunrise Mart offers a smattering of various other very Asian products, from mapo tofu mix to cling wrap-packed octopus tentacles.  Nothing super compelling, but fun to browse the aisles.  Plus, perhaps my favorite unexpected purchase of the trip: a $2.50 giant packet of more tiny bamboo skewers that I plan to use for dropping olives or maraschino cherries into cocktails.  (Are you sensing a theme to my buying habits?)

    As has been pointed out before, checkout can be a shit show during peak after-work hours.  Been there, done that.  Won't be coming back again on a weeknight after 1700 hours!

  • Review from Meng H.

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    • 88 friends
    • 29 reviews

    New York, NY

    4.0 star rating
    9/12/2010 1 photo

    + late hours
    + $0.99 tofu
    -  credit card minimum
    + microwave for customers to reheat packaged foods
    + really, really cute cashiers
    - paying 30% premium over C-town
    + speakeasy-style "secret" elevator ride
        - giving people directions to find the "secret" elevator vestibule

    yay [ + ] 5     nay [ - ] 2

  • Review from Yosuke M.

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    • 30 friends
    • 57 reviews

    New York, NY

    4.0 star rating
    7/17/2011 10 Check-ins Here

    This is a small little Japanese shop that's tucked away in the corner of Japan-alley (St. Mark's). For my Japanese shopping, this is my go-to place. I can find most anything I want - from small pre-made lunch boxes to obscure ingredients for various dishes. Mostly I stick to the tasty lunch items, breads, and snack items. It's fairly priced and located conveniently. The only better Japanese market I know of is Mitsuwa, but I'm not about to make a trek to Jersey when I can find 90% of what I want right here.

  • Review from Nene K.

    Arlington, VA

    3.0 star rating
    7/18/2010

    For some reason, I was expecting more from Sunrise. There were many traditional Japanese items, but I'm accustomed to more variety from Japanese markets in San Francisco. Sunrise has delicious sushi and onigiri, though! Grabbing lunch items here was the perfect choice.

    Verdict: A decent option for Japanese grocery items if you're an NYU student or live in the area.

  • Review from Ginny L.

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    • 24 friends
    • 217 reviews

    New York, NY

    4.0 star rating
    12/10/2010

    I would say a more 3.5 but i'll be nice and bump it up....so after hitting M2M..i dropped by here right after..because i couldnt find the things that i needed there....

    If you have not been here before...its located on the second floor..anywho...i walked in, and this place is quite small, but they do have a pretty good selection of things here. The most amazing thing that i found here was the Otogo tofu(Man Tofu)....LOL~ which taste amazing...=) The taste of soy is strong...me like it!

    I also brought their salmon onigiri which was ok...really wanted to get the obento box but..it didnt look really fresh..so i didnt get it....they have alot of dry food and other sorts of stuff...which was pretty cool....but since i have been to Mitsuwa in NJ...i have not seen anything better...so i wasnt too impressed...but if i get too lazy to go to NJ, this might be a good place to hit...=)

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