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Lula's Sweet Apothecary

4.5 star rating
based on 99 reviews

Categories: Ice Cream & Frozen Yogurt, Vegan

Neighborhood: East Village
516 E 6th St
(between Avenue A & Avenue B)
New York, NY 10009
(646) 912-4549
Price Range:
$
Accepts Credit Cards:
No
Parking:
Street
Attire:
Casual
Good for Groups:
Yes
Good for Kids:
Yes
Takes Reservations:
No
Delivery:
No
Take-out:
Yes
Waiter Service:
No
Wheelchair Accessible:
No
Outdoor Seating:
Yes
Good for:
Dessert
Alcohol:
None
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99 reviews for Lula's Sweet Apothecary

Review Highlights   

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"She had the cake batter soft serve, I had the peanut butter fudge." (in 11 reviews)
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"I loved the coconut whipped cream and the cookies and cream ice cream…" (in 6 reviews)
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"The coconut fudge and peanut butter fudge was delicious." (in 10 reviews)
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Photo of Minah K.

 

2

4

Minah K.

Los Angeles, CA

4 star rating
10/24/2009

I love it here! I'm really into vegan and raw food and have been hunting for vegan dessert places every since I moved to NY. I still haven't gone through my list yet, but out of all the dessert places I've gone to so far, Lula's is definitely the most surprisingly delicious. Most of the ice cream they serve are nut-based, and I think the flavors are constantly changing. I've had the brownie sundae both times (I am ice cream fanatic) and loved it! The best part of it is, it has the creamy texture and sweetness of regular ice cream but is much healthier and lighter on your waistline.

The only downside is the incredibly cramped space inside the store. There's barely room to stand, much less sit down and eat. It's not a problem if the place is pretty vacant, but I can only imagine the mayhem during peak hours.

But vegan or not, definitely try this place! So worth it!

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Photo of Lucy L.

Elite '09

193

548

Lucy L.

New York, NY

3 star rating
10/5/2009

I'm not vegan.. not vegetarian.. so therefore me the ice-cream taste a little bit weird to me...how can you make ice-cream without milk?

Vegan ice-cream just doesnt sound or taste right to me.  I do want to give credits to friendly staff and they allow you try everything.. so for all the vegans out there.. you might want to check it out.

Personally, I'm not a fan simply I because I have an option go for regular ice-cream

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Photo of Sabrina M.

Elite '09

12

77

Sabrina M.

Grapevine, TX

5 star rating
10/9/2009

This place made me feel like a kid again! Everything here seems so authentic and almost 'magical' even. At Lula's you don't just get an ordinary scoop of ice-cream, you get an ice-cream celebration. I had a root bear float (with organic root beer - yum!) with butter pecan ice-cream and it was, needless to say, amazing. The foam from the organic root bear mixed with melt-y ice-cream was a concoction in and of itself.

The owner is also super sweet and both her and the other staff are very generous with samples, as one other person mentioned. I didn't want to feel like I was abusing their sampling privilege, but they were happy to let me try a bit of whatever caught my eye. I got a sample of a special flavor they had, I believe it was something along the lines of vanilla/lavender/raspberry... it was amazing! I need to go back and get a full serving.

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Photo of Athena C.

Elite '09

58

165

Athena C.

New York, NY

4 star rating
11/16/2009

Great creamy taste ice cream but it is gluten free!!!! Wow I was so in love with it. The only thing is it is a little pricey... I feel like i am dropping big bucks for the organic and gluten free fad... LOL

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Photo of Jonathan G.

Elite '09

4

73

Jonathan G.

New York, NY

4 star rating
11/12/2009

Gluten-free ice cream cones!  Large selection of gluten-free ice "cream," made from cashews or soy.  I tasted the peanut butter fudge flavor, and it was creamy and rich (although maybe a bit too sweet).  You probably wouldn't guess that the ice cream wasn't made from milk.  The employees were very friendly and are happy to let you taste as many flavors as you want.  Note that the space is small; so plan on getting your ice cream to go.

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Photo of Megh D.

Elite '09

2

105

Megh D.

La Jolla, CA

5 star rating
10/9/2009

So. Much. Fun.

First, the place is absolutely darling. From the old soda-fountain signs to the high collared employees.

Second, those employees are courteous, patient, and generous with the samples. The lad that helped me while I wrote down nearly the entire menu to take to my mum waiting in the street (not wheelchair accessible, kids) was just a delight. He even helped me carry our sundaes outside.

Third, uh: Delicious. Really, I could have just left it at that. Two of those stars are for the Maple and Waffle flavour alone. Plus, hot fudge? Hello, dream-come-true. (Have to admit, however, I was not a fan of the cake-batter soft-serve. Texturally, it missed the mark. A bit gritty, and too soft. Stick to the hard pack, which they have nearly mastered.) Ooh, and those glazed walnuts. Get those.

Fourth, they had Go-Max-Go candy bars, which I have literally sought across the country -and they were worth the search.

Last, Delicious. Again. Yes. And Fun. Fulicious.

Yes. Fulicious.

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Photo of Renee C.

Elite '09

175

343

Renee C.

New York, NY

4 star rating
9/11/2009

ALLERGIC TO NUTS?.... BEWARE!!! Most of their ice creams are made of NUTS!  
But after that said...this place was very cute! I loved that you can try as many flavors as you wish and the staff were very nice :)

This place reminds me a of old fashioned fountain soda shop :)
A little disapointed that they open only from 3pm onwards...a little too late for my taste.

I liked their cake batter and their strawberry cheesecake swirl! Yum!

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Photo of Chad T.

Elite '09

15

178

Chad T.

Sunnyside, NY

5 star rating
10/4/2009 1 photo

El-Yew-El-Ay LULLAAAAAA!!!

Man, I was wandering the east village craving some soft serve and yelp did not let me down.  The cake batter / chocolate soft serve swirl with hard sprinkles was fan-friggin-tastic.  I sampled some of their other ice creams and I'm definitely coming back to get some chocolate with chopped hazelnuts.

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Photo of Emily G.

 

0

3

Emily G.

New York, NY

4 star rating
10/12/2009

Amazing what you can do without using dairy. They have soy-based, nut-based, and coconut milk-based ice creams that taste just like the real thing (and certainly no healthier)! Unfortunately, my psychosomatic lactose intolerence also seems triggered by fake cream, so I still leave feeling a tad queezy.

That didn't stop me from coming back a second or a third time.

Lula's has an energized staff ready to explain the details of ice cream making. They understand that it really is necessary to try each of the offered daily flavors in order to make an informed decision (yes, it is. At least sample one each of the different bases), and they are happy to oblidge.

If you too suffer from fake lactose intolerance, go for the nut-based; it seems the least 'creamy'.

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Photo of Amanda L.

 

12

48

Amanda L.

Queens, NY

5 star rating
9/29/2009

I was so excited walking into this place.  It is the epitome of a tiny old fashioned ice cream parlor with several swirly stools, a menu with so many deliciously questionable flavors, and really nice employees.  

After trying sample after sample (which they were more than happy to offer), I settled on a random combination of Peanut Butter & Jelly ice cream with gummy bear topping.  All the samples I tried were yummy. They keep all their toppings a vintage-y chest of drawers behind them and apply them on in such a way that you feel like your ice cream is super special .  

They had more complex options like flurries and shakes, but I probably wouldn't be able to finish them because they are ha-uuuuge.  Love this place!  I am also not vegan.

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Photo of Maeve C.

Elite '09

22

49

Maeve C.

Portland, OR

5 star rating
9/22/2009

I want to bathe in Lula's ice cream. It's just that good.

The shop is adorable-- tiny and it can get crowded, for sure, but I love the decor. The proprietors are very sweet and will give you as many samples of the different flavors as you desire. I love that they have nut-based and coconut-based ice creams, as well as a few soy flavors. The flavors have been different every time I've been, which is both exciting and sad when you get too attached to a particular flavor.

The most important part, of course, is that the ice cream is mindblowingly creamy and delicious, and loved by vegans and omnnivores alike. Whether it's in a cone, a sundae, or just in a dish (with a topping at least, come on), I'm pretty much in love with it and if I could afford to move to New York right now so I could eat it every day, I would.

(And yes, it's better than Stogo.)

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Photo of Dave H.

Elite '09

600

1207

Dave H.

Philadelphia, PA

5 star rating
9/4/2009 8 photos

I'd make a terrible vegan.

But then again, if being vegan forced me to have regular dessert infusions from Lula's Sweet Apothecary, it might not be all that bad.

With only eight diner-style stools inside - plus a bench perfect for balmy outdoor weather - it can get tight in this East Village ice creamery. Waiting in line, I couldn't help but notice the old-time feeling about Lula's: from the signage hanging, to their classic glasses, down to even employee uniforms, Lula's invokes memories of a bygone era, yet, they've only been around for a year.

Lula's dishes out organic, vegan ice cream in a cone or cup. Vegan ice cream may sound strange to ice cream purists, but my dairy-free cup of mint chocolate chip ($3.75; cash only) was sweetly pleasant and refreshingly minty, with a soft consistency, even for ice cream. While indulging, don't forget fixings! Cookies or sprinkles never hurt anyone. (There's a carafe of water if you need it.) I finished my ice cream in no time, and wished I had more.

Like their ice cream, service is outstanding. My friend got a cup, then headed to the washroom. Right away, co-owner Blythe offered to put it in the freezer until she returned. Staffer Brad shared a bit of the place's history with me, along with a sample of bright-pink bubble gum ice cream. When I tasted it I had a flashback, baseball cards filling my mind. I told Brad, and he mentioned that I wasn't the first to say that.

Lula's took me to a happy place for a moment, and for that, I'm grateful.

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Photo of Tina C.

Elite '09

102

1057

Tina C.

New York, NY

5 star rating
8/30/2009

Organic and veggan ice cream for the sweetest tooth.  I still prefer my favorite brands Häagen-Dazs as well as Chinatown Ice Cream Factory, but after a fellow avid Yelper who were in town I decided to give it a try.  Despite of not being a fan of organic and vegetarian ice cream as I'm a proud carnivore, I admit Lula's is quite tasty.

Service is friendly and personable.  There is one tiny restroom for patrons.  After I placed my order of bubble gum flavor I immediate need to utlize their facilities, the staff put my paid ice cream in the freezer until I was ready to consume thus it was did not melt.  Wow, now that is service!

The decor is set to an old fashion ice cream parlor of black and white tiles and round built-in stools.  There is free water to clean one's palate when it comes to tasting different flavors.  Free sampling is also available.

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Photo of Amber M.

 

0

1

Amber M.

New York, NY

5 star rating
10/23/2009

Let me preface this review by clarifying that I'm a vegetarian, but eat vegan around 80% of the time; so, I'm familiar with dairy and vegan ice cream/desserts and tend to enjoy them both depending on the establishment.

That said, Lula's is a dream! I had been meaning to make it down here since they opened last year, but unfortunately as a Columbia student on the UWS I'm not in the area often.
Lula's almost makes me wish I had gone to NYU instead, in fact, it's so good I'd probably consider transferring just to be closer.

My boyfriend and I went on a weekday evening and only one other customer was there. It's tiny, so I'm sure it gets crowded fast during busier times. Lula's is a really adorable little ice cream shoppe that's a throwback to the ice cream parlors and drugstore type soda shoppes of years past. It's a real "feel good " atmosphere that instantly had me smiling and feeling like I'd stepped into another era.
Service was excellent at Lula's. The gentleman behind the counter was beyond awesome and I loved loved loved his uniform. He was extremely helpful in answering all my questions about the ice cream and let my boyfriend and I sample whatever we wished.

Ultimately, we settled on the nut-based peanut-butter fudge and drumstick (like the classic freezer section ice cream cone!) flavors in a 2 scoop sundae topped with marshmallow, hot fudge, coconut whipped cream, and a cherry. The portions were generous, definitely enough to satisfy two people (and then some). The ice cream was killer! My boyfriend is vegetarian, but definitely not vegan, and he commented that Lula's is some of the best ice cream he's ever had. The PB fudge was deliciously rich and creamy, but not sickly sweet and overpowering as I think PB chocolate ice cream often tends to be. The drumstick was a delicious creamy vanilla with caramel and bits of waffle cone, chocolate, and (possibly?) nuts. The texture was spot on for the nut-based ice cream, there was no gritty/chalky/sometimes too icy texture that can be found in vegan ice creams. I can't speak for the soy based as I didn't sample any but I'd be willing to bet they're great too.
The ice cream was out of this world, but the marshmallow, fudge, and whipped cream topping really made this sundae sing. The marshmallow seems to be like marshmallow fluff, but basically the most heavenly fluff I've ever had. The whipped cream is identical in texture to the dairy version, but you can definitely taste that it's coconut based, so if you don't like coconut I would steer clear. I am a coconut fanatic, so naturally I was really digging the whipped cream. The hot fudge, finally, was standard delicious hot fudge and basically identical to non-vegan hot fudge. It really tied the sundae together for a truly orgasmic experience in every bite.

This has been a bit of a long winded review, but I  enjoyed my experience at Lula's so much and have been recommending this place to everyone I know.  If you're looking for absolutely delicious ice cream, Lula's will satisfy your craving! Do what I did, grab a delicious vegetarian Vietnamese dinner at Lan Cafe in the area, and then head to Lula's to chill out and finish the evening on a seriously sweet note.

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Photo of Amanda Z.

 

0

10

Amanda Z.

Chicago, IL

5 star rating
8/26/2009

Super super cute shop!  It was very crowded but the line went quickly.
Super nice people working there-
I had the chocolate and cake batter soft serve twist.  It was seriously better than real ice cream.  The only problem is that I am allergic to cashews and had a bit of a reaction to the chocolate, which is nut based.  Completely my fault- I knew it was nut based but I didn't ask what kind.  Next time I'll just avoid the nut-based flavors, which they note in plain sight on the menu.

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Photo of Judy K.

Elite '09

128

165

Judy K.

Jackson Heights, NY

5 star rating
8/5/2009

The man behind the counter grinned as I walked in, anticipating my cold confectionery craving.   He already had a hobbit spoon in his hand, looking down at the array of choices beneath him as if he himself were ready to sample one or two or five.   Maybe he already had throughout the day, but needed an excuse to sample more?  One for the customer, one for himself, and so on and so forth?  {This is what I would do if I worked here.}  

There were few recognizable flavors, and they all sounded appealing, so he went to work scooping sample after sample for me.   I must have tried half a dozen flavors* before settling on coconut fudge.  No toppings, no syrups or sauces.   Just pure, unadulterated nut-based ice cream.  It was delicious.

* Do you remember as a little kid those little tubes of plasticky goo that came with a teeny stick that you blew into delicate balloons?  The rum raisin that I sampled tastes like the smell of those balloons.  Unreal.

Minor update 10/4/09:  The lemon meringue flavor is also delicious!

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Photo of reina g.

Elite '09

63

114

reina g.

Berkeley, CA

4 star rating
8/3/2009

Went in with somewhat low expectations, but Lula's was a pleasant surprise. I thought that being dairy-free, the ice cream would lack flavor or creaminess, but the opposite was true.

Tasted:
The Toffee Crunch: terrifically crunchy, but a tad too sweet for my liking.

Banana Cream Pie: Not a fan. The flavor was intense, but strangely un-banana-like. Tasted more like dates than bananas.

Cake batter:  Gritty texture, but super tasty. The flavor isn't overpowering like some of the others here. Best to pair it with something else subtle, NOT the chocolate like I did. Chocolate was delicious, but overwhelmed the cake batter.

Four stars for fantastic service, cutey/quirky decor, unique flavors, and excellent soft-serve cake batter ice cream.

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Photo of Anna S.

 

0

5

Anna S.

New York, NY

5 star rating
10/18/2009

INCREDIBLE. There are really no words to describe just how amazing this place is. Yes, I am vegan but honestly this is the best ice cream I've ever had. I've taken meat eaters, vegetarians, those who are lactose intolerant to Lula's and no one has ever been disappointed.

The flavors are creative and constantly changing and the sauces and toppings are delicious.

As if the ice cream isn't good enough, the atmosphere is wonderful. The decor is adorable and everyone is super friendly. The staff and owners are nice and welcoming. I find myself going in for a scoop and spending an hour or two there. Great ice cream, great people, great music, what more could you ask for?

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Photo of Michael F.

Elite '09

27

120

Michael F.

Pittsburgh, PA

5 star rating
8/15/2009

Lula's forced me to rethink my approach to vegan food, which usually disappoints when I'm expecting the real thing. My favorite food is pork belly, between cheese, ice cream, milkshakes and yogurt I consume enough dairy to raise a few small calves, but I'm hosting a vegan visitor and thought this would be worth a shot.  

The coconut fudge and peanut butter fudge was delicious. Everything I tasted was. They have real seltzer for their fake egg creams. They have friendly servers who match the interior design. I think I prefer this to real ice cream and I feel kind of wrong about it.

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Photo of Elle L.

 

0

3

Elle L.

New York, NY

4 star rating
10/19/2009

Okay, I get it. It's a VEGAN ice cream place. So it probably tastes pretty good... to vegans. I probably never would have checked this place out if it hadn't been recommended by a friend who has baked her way through Julia Child's cookbook and swears by butter.

So we went. She had the cake batter soft serve, I had the peanut butter fudge. I tasted both. How good was it? Ridiculous good. Creamy in a way that's clean and rich at the same time. I sampled the maple and waffle flavor, too, and it was delicious as well. And the woman behind the counter was sweet beyond belief.

Amazing product + good service = clear winner. It even feels like pleasure to write this review. I live on the UWS and I'll be back soon.

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Photo of Madhuri S.

 

14

28

Madhuri S.

New York, NY

4 star rating
10/5/2009

this place is vegan?!

dude, that just bumped my 3 stars to 4.

seriously if thats what ice cream tastes like without dairy I'm sold. the strawberry is so far my favorite flavor and I usually hate strawberry ice cream.

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Photo of Stephanie C.

Elite '09

60

76

Stephanie C.

La Jolla, CA

3 star rating
8/14/2009

BEWARE! Most of their ice cream is nut based so if you're allergic, don't even try. My friend tried a teeny tiny sample of the orange creamsicle and ended up throwing up in the bathroom. I wish Lula's would post this in plain sight, or let customers know before tasting!

Besides this debacle, the ice cream was pretty good. It was weird to be eating the peanut butter and jelly or creamsicle flavors and have them taste...exactly what they're named after. The creamsicle was super super sweet...too sweet for my liking.

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Photo of Jasmine C.

 

6

34

Jasmine C.

New York, NY

5 star rating
8/6/2009

Okay, I have to come edit my review. I went back yesterday and had the cake batter! OMG! It was amazing! The best ice cream, I have ever had & to top it off it is vegan & soy based. They have mesmerized me.
- - - -
I must start off by saying, the two people behind the counter  made the experience worth having. They were both personable and eager to please. However, the ice cream in this place is just not for me. I tasted Maple Nut, Mint Chip and Cookies and Creme. I decided to get the Cookie and Creme and the taste nor texture agreed with me. It just wasn't "right". Perhaps more time away from diary will change my mind, but as of right now this place is a big No-No for me. It was also a bit crowded but nothing unusual for this city.

On the other hand, the friend I was with loved it! He had the Maple Nut and had a mouth watering orgasmic experience.

*Sigh* It must just be me.

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Photo of Sapana S.

 

36

14

Sapana S.

New York, NY

4 star rating
8/16/2009

After a particularly hard interview, I call my sister:

Me: ... And as a treat, I'm going to try out this vegan ice cream place!
Sister: Haven't you already been through enough?! I mean, you're not a VEGAN. How are you going to have ice cream without cream?!
Me: I know! That's why I'm intrigued!
Sister: Don't call me when you're disappointed.

And I'm SO glad I decided to go anyway. It was DELICIOUS. I knew it was going to be yummy when the teeny tiny shop was jam packed of what looked to be regulars. Also, the woman behind the counter (I think she could be the owner?) she was incredibly pleasant. Just someone you would expect to run a "sweet apothecary."

After I taste tested a couple flavors, I decided to go with the maple walnut ice cream with peanut butter cup topping. Mmm!

The scoops are suuuuper tiny though! I wish they were just a little bit bigger. That would definitely bump this up to five stars. Yum! Definitely worth a try!

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Photo of Stephanie D.

 

0

2

Stephanie D.

Tuscaloosa, AL

4 star rating
10/13/2009

Who knew vegan icecream could be so delicious! I went for the soft serve twist of cake batter and strawberry, very good! They also have floats, sundaes, ect.  The staff was very polite and offered free samples!

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Photo of Jasmin G.

Elite '09

76

414

Jasmin G.

New York, NY

5 star rating
7/10/2009

this place is great!!!  i love nut-based ice cream and usually get my fix from pure food and wine or quintessence - but the variety (and price!) at those 2 spots just doesn't compare to this awesome cute adorable ice cream parlor fit for the raw/vegan palate!!

They have soft serve options and then the hard ice creams.  I got 1 scoop of chocolate and 1 scoop of mint chip.  The mint chip had a really strong mint flavor, not artificial like usual mint ice cream - this one I could tell was made with real mint.  

The ice cream here is made from cashew milk (they also have a few soy options) - which makes it sooo creamy and decadent, but still healthy unlike dairy options!

For 2 scoops of ice cream - I spent 3.75 - which really isn't bad since that's about how much it costs for a small tasti-di-lite (which is total artificial flavor - ugh) - plus ice cream at pure food and wine or quintessence ends up being 10 dollars for a serving which is crazy!

anyways - delish - and very cute place - with old school ice cream parlor charm.  We ate our ice cream at the shop - it started to get really packed around 10ish which was fun and the music is cute/old school stuff.

bring anyone here - vegan or not - its a great spot - and i need to go back to try their brownie sundaes!!!

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Photo of Sandra K.

 

4

19

Sandra K.

Queens, NY

4 star rating
10/15/2009

I've come to terms with my lactose intolerance years ago and count lactaid as one of the best pharmaceutical inventions in recent history but I still think it's great to be able to enjoy a creamy dessert like a normal person without having to stop first and pop a pill.  

We found Lula's by accident on our way to another dessert place nearby but was intrigued by the word apothecary so decided to pop our heads in just to see what it was.  The two workers there (who may have been the owners) were really friendly and offered us a taste if we wanted.  We knew we were headed somewhere else and didn't want to take up their time so promised to be back another time and left.  They still gave us a warm smile and wished us a good night.

When I finally did try their ice cream I was pleased by the texture and flavors.  Of course it's different from regular ice cream but considering it's nut or soy based, the results are pretty yummy.  And the workers/owners were still as pleasant as ever.

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Photo of Becca C.

Elite '09

24

59

Becca C.

Brooklyn, NY

5 star rating
7/7/2009

vegan shmegan this ice cream is good!
The minute I walked into Lula's on a rainy afternoon, I was greeted with a smile. I was also informed that I could taste as many flavors as I wanted. Right off the bat I was impressed with the friendliness of the workers and the interesting ice cream flavors. I sampled peanut butter and jelly and carrot cake. I opted for the carrot cake. It was delicious - not too sweet and it had a little spice. It was crowded - but there seemed to be a "the more the merrier" vibe. I have to say for homemade dairy free ice cream I think the price is pretty reasonable. I can't wait to go back and try some more interesting flavors.

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Photo of Lakshmi G.

 

0

32

Lakshmi G.

New York, NY

3 star rating
10/17/2009

I love love love love love my oreo milkshakes - but I'm a vegetarian (no egg and I try to avoid milk) - and a bit of a healthnut as well - so Haagen Daz is usually out! And somehow making a milkshake at home isn't the same as getting one fresh in a big giant tumbler - I read the review on Yelp and I headed down to Lula's to check their vegan ice cream out - I had zero expectations - so far the vegan ice cream I have had has been total crap - but its surprisingly edible - the oreo milkshake was my favorite - its not the best thing in the world - but beggars can't be choosers - you definitely know its not dairy-- but what I think is awesome about the place is the decor - its virtually a whole in the wall - like most places in the area -- and you enter the ice cream 'shoppe' and you feel like you just got sent back to the 50s - the best part of the whole experience for me was the metal straws -- they have these awesome old fashioned metal straws that make the milkshakes taste better -- definitely a unique concept


if you can eat regular ice cream - then its kind of a pain in the ass to get to - and probably not worth the time -- but if you loved anything old fashioned (as I do) you'll love it -  and are a vegan who misses going into a restaurant and being able to eat anything you want without having to ask a billion exacting questions about the source of the ingredients - then this place is definitely worth a visit - whether you love it or not depends on your tolerance for dairy alternatives - after 15 years of being a vegetarian - i'm really sick of all the reproductions of forbidden foods - but i love the metal straws - so i will probably head back when I'm in the area

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Elite '09

267

526

Steph C.

New York, NY

3 star rating
6/25/2009

As a non-vegan, I'm evaluating Lula's against its dairy-abusing counterparts, which is probably unfair.  I'm sure it's the creme de la creme of vegan ice cream, but that's a category that's inherently, well, sans creme.

The parlor is tiny and very, very cute, sort of cheeky-quaint with a little bar with stools and shelves filled with labeled jars of eye-catching candy.  The staff is charming, friendly, and liberal with the samples.

I tried the cake batter soft serve, lemon meringue, brownie batter, and peanut butter fudge before settling on a small scoop of the peanut butter fudge.  The soft serve was quite good, with a hint of saltiness that made it interesting.  The peanut butter fudge was better, with a sort of smooth, light, mildly dry consistency that worked because it matched the nutty flavor of the ice cream.  Unfortunately, the brownie batter reminded me of my misguided attempt at liking a 100-calorie brownie, and the lemon meringue left an unpleasant aftertaste.

Still, no eggs and no cream?  A .5 batting average isn't bad.  I don't think I'll be returning but I would definitely recommend it to anyone barred from the heavenly realm of real ice cream.

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2

9

Kristin L.

Ann Arbor, MI

5 star rating
6/28/2009

While visiting NYC, I came here with my vegan friend, who had to come find the amazing vegan ice cream shop.  We walk in, and are immediately asked if we'd like to try any samples.  Of course we would!  I tried the mint chip and the cake batter soft serve.  They were both quite impressive, and the soft serve really did taste like cake batter.  However, I don't usually eat my cake batter, so I stayed to the nut-based hard ice creams.  I ended up with the mint chip and the cookies and cream, complete with hot fudge, mint creme cookie bits, coconut whipped cream, and a cherry.  All entirely vegan.  So tasty, but I couldn't finish the whole sundae.  It was so satisfying though, that I didn't need to finish it.

Now, I'm not vegan, not even vegetarian, and I tell you that I would've believed you if you told me it was normal dairy ice cream.  I'd definitely go there again.  I loved the coconut whipped cream and the cookies and cream ice cream especially.  (Best of all, you don't need to worry about any dairy intolerances here!)

The staff were very friendly and accommodating, but take note - they don't take credit cards.

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0

8

Raquel G.

Los Angeles, CA

1 star rating
8/17/2009

Okay I hate to be the devil's daughter, but this place makes the wackest ice cream.

Actually, what I stated above isn't valid cause I wouldn't even consider the stuff as ice cream. They should sell this stuff as "chilled mixture of vegan ingredients" that looks like ice cream, but it is far from it.

I really really wanted to enjoy it as the guy working was a super sweet guy and immediately offered samples. I tried about 3 samples, not completely feeling any of them, but felt obligated to buy a scoop of something. After the first spoonful I thought of melted and surprisingly grainy ice cream that tasted like soymilk and sugar. Now, I love soymilk, but at that point it's not an ice CREAM.

I felt horrible because I really didn't like what I was eating, so I went back to the counter to return my sundae glass which was about 3/4 full. Leaving the place would have been a lot less awkward had I just ordered it to go.

God, I felt so awful. Here's the thing though, obviously people say they like this stuff so it must be good to certain people. BUT if you're expecting the classic ice cream, thick and creamy, then this place is not for you.

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4

11

Erica S.

New York, NY

5 star rating
6/14/2009

Delicious vegan white chocolate covered pretzels? Yeaaaahh.  Super-friendly dessert baristas? Check. Vegan brownie sundae madness? There's no reason to say anything else.

If I were left to my own devices, you would find me unconscious in Tompkins Square Park, weighing 800 pounds, with sundae from this place smeared all over my face.  That's the life right there.

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5

47

john M.

New York, NY

3 star rating
7/28/2009

The staff and service were both top notch in this tiny east village dessert den. The girl serving ice cream was so friendly and welcoming, immediately asking what we'd like to sample, and handled the steady crowd that formed with precision.

However, the ice cream just didn't do it for me, and I tried a lot  :). Something was missing. I tend to be very fond of vegan treats, and I cant put my finger on it, but Lula's didn't knock me off of my feet like i was hoping it would.

Worth the visit, but I personally doubt that I'll go back

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79

9

Chloe Jo B.

New York, NY

5 star rating
8/11/2009

DELICIOUS AND VEGAN OWNED!!!!
We wrote our own review on it here: http://girliegirlarmy.....  Also worth checking out... STOGO  (E Vill) and Pennylicks in Williamsburg.

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5

27

Carmel W.

Rego Park, NY

5 star rating
9/16/2009

Best best best best ice cream ever!  Thank you Lula's...your ice cream is banging and even my non-vegan bf thinks so!  I try to make excuses to go to the area so I can pick up a scoop.  I'm dying for a milkshake so I think I know where I'm headed tonight...

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4

11

Meghan L.

New York, NY

5 star rating
9/15/2009

I look forward to every trip here. It is a five block walk from my apartment and I spend the trip contemplating flavor arrangements (i ALWAYS go for two scoops in one cone)!  I was a vegan for a year. Great! But nowadays I EAT EVERYTHING... and I still think Lula's has top frozen desserts in these here parts of NYC.  I love the peanut butter and the coffee with cookies. Some flavor with bananas in it which I normally can't stand but LOVED here. Ooooh. The girl behind the counter is the sweetest- encouraging you to try everything!  Always a great experience- vegan or not!  Now I'm craving it! Damn Yelp!

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3

39

Leigh K.

Ridgewood, NY

5 star rating
9/14/2009

I swear, if you didn't know this place only served vegan ice cream, you'd still want to come back.  The ice cream is delicious, well-flavored, finely textured, and just plain scrumptious.  It's not grainy or gritty, or tasting like you ground up tofu in a food processor and added a lot of sugar.  It's just so yummy you won't be able to wait to go back.  I love the coffee and cookies flavor, which is nut-based.  It's fabulous!!!!!

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Elite '09

97

98

Melissa Z.

New York, NY

5 star rating
6/5/2009

This tiny hole in the wall vegan ice cream shop remains one of my favorite finds in the East Village. My ex boyfriend is lactose intolerant and I wanted to find an alternative to carrying sackfuls of Lactaid around all the time. We tried the cake batter soft serve at Lula's and well, one bite was all it took. I challenge you to find me a better tasting cake batter frozen treat anywhere else.

The super-sweet husband and wife storeowners come up with new flavors all the time. They use rice milk and a cashew nut base in their products, but the flavor is more pronounced than their heavily sugar-dependent contenders. The only thing we weren't too fond of was the coconut whipped cream topping, but other people seemed to like it fine. I sometimes wish there was more seating, but Tompkins Square is so close by that it all works out.  And you know what? It's just me nitpicking. Forget all that, and go try a sample of any of their flavors. It won't disappoint.

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Elite '09

32

114

christy c.

North Bergen, NJ

5 star rating
5/14/2009

OH MY GOSH

This place is AWESOME!

Soft serve chocolate and cookie dough and a scooped peanut butter fudge ice cream. Heaven. Plus suuuper nice people working there.

I love this place, I want to live here.

Oh, and sour gummy bears made with pectin!? Hello!!

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