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Irregular Choice

5 star rating
based on 11 reviews

Category: Shoe Stores

Neighborhoods: SoHo, Nolita
276 Lafayette St
(between Prince St & Jersey St)
New York, NY 10012
(212) 334-3404
Nearest Transit:

Prince St (R, W)

Downtown Bleecker St-Lafayette St (6, B, D, F, V)

Bowery (J, M)

Price Range:
$$$
Accepts Credit Cards:
Yes
Wheelchair Accessible:
Yes
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11 reviews for Irregular Choice

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Photo of Gio G.

 

2

19

Gio G.

Boston, MA

5 star rating
7/23/2009

Having been wandering in the city for a weekend, I was exploring the city shops and managed to get myself lost.  That was when I found myself surrounded in a brightly colored garden with gnomes and unicorns, robots and cupcakes and shoes protruding from earthly risers sticking up from the ground...

oh... oops.. I'm in a shoe store.

Being a shoe junkie myself, I never heard of Irregular Choice but became an instant fan when I tried on my very first pair. Yes, $150, is a lot to pay for a funky, pointy toe heel but YES, they are even more COMFORTABLE and the most different you could ever find in the market. All styles are designed in mouth watering colors so you can most definitely count on being the only girl in the room with these fashion slaying shoes. This is truly art for your feet!
Their window display is what got me hooked... never in my life have I ever seen anyone promote their shoes by surrounding them with garden gnomes. So freaking adorable! Why should anyone take shopping for shoes so seriously!?
I was assisted by a nice associate who was sure to help my habit by bringing me fun shoes I didn't ask for which only encouraged me to buy my first pair.  Okay okay... I'm an easy sell when it comes to shoes but I am most certainly an instant fan and will buy more once I figure out how to navigate their website.
They even gave me stickers to play with after I made my purchase. Who could ask for anything more?

COME TO BOSTON!!! I GUARANTEE YOU WILL HAVE A FOLLOWING!!!

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Photo of Jess W.

 

26

30

Jess W.

New York, NY

4 star rating
11/15/2009 1 photo

You feel like you're stepping into a carnival when entering this bright British boutique with its rainbow checkered floor and cartoon window illustrations.  Don't let the child-like decor fool you, there are some serious shoes for those who want to make a statement with their feet.  Just as the name suggests, Irregular Choice is stocked with options outside the norm with playful, bold shoes that are meant to demand attention.

With prices ranging from $85-$200 you can find flats, heels, boots, sandals and sneakers in unique patterns and colors with details of leather, fringe, ruffles, metallic, pleating and rope.  The bold color combinations and trendy cuts can spice up any outfit and are meant to bring fun and comfort to your feet.  You can find great twists on basics, such as ankle boots in a zig-zag pattern for $115, or stay on-trend with colorful foldover boots normally $200, but can be found on sale for $119.  Special touches such as curved heels, fabric covered buttons and intricately cut-out spirals make every pair unique and most styles come in both go-to neutrals and fun vibrant colors.

There is also a selection of footwear for men and babies and a small collection of bags and accessories.

August 2009 Featured Boutique - The Boutique of the Week

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Photo of Shannon A.

Elite '09

5

117

Shannon A.

South Riding, VA

4 star rating
8/10/2009

I happened to stumble upon this store while roaming around SoHo. The shoes are so bizarre and different that it's cute! It's definitely not my style but still - the shoes are one of a kind.

The shoes are pricey but if you can and want to, rock it with style and confidence, the shoes here will surely turn heads.

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Photo of Melissa Z.

Elite '09

97

98

Melissa Z.

New York, NY

5 star rating
6/13/2009

I have a secret confession to make, ladies. I'm not obsessed with shoes. I buy them when I need them, and it's usually whichever pair is comfortable and won't break the bank. I'll pause for the gasps to subside.

...Phew, it's so good to get that off my chest.

Now, what does that have to do with Irregular Choice? Truth is, I have never been so captivated by shoes before.  The crazy store decorations caught my eye from across the street. Once inside, I just walked around dreamily admiring each and every piece of art (because that really is what they are). The prices are justified because of how unique these shoes are. You're not just going to find a knock-off of these babies at Payless. I'm glad I was carrying perishable goods with me at the time because I could've easily stayed another hour. Or forever.

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Photo of Arela R.

 

8

84

Arela R.

San Francisco, CA

5 star rating
6/24/2009

Irregular Choice Shoes are easily my favorite shoes ever. I've loved every pair I've ever owned and wore them to death. This was the first chance I've had to actually go into a store.

I was like a kid in a candy shop. I was drooling and the wonderful sales lady, Sarah, just cleaned the puddle up off the floor and let me run her ragged fetching me lovely pair after lovely pair.

In all seriousness, Sarah was a dream. A perfect sales person! Fun and personable, she had great suggestions about the shoes. She even gave my new prize suede shoes a little protective coating. Most importantly she was patient and very helpful.

Thank you Sarah for making my little fantasy trip to Irregular Choice perfect.

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Photo of allison n.

 

2

19

allison n.

East Meadow, NY

5 star rating
9/9/2009

I admit that this will be a completely biased review because I am a huge fan of Irregular Choice and have been for years and years, but never visited their brick-and-mortar store until recently.  

I've always loved Irregular Choice for their crazy cartoonish styles, another reviewer said it best, it's like wearing crazy art on your feet.  Are they the most well-made and comfortable shoes money can buy?  Not at all, in fact, I've always found them a little cheaply made and uncomfortable for the $100+ price tag, but maybe this has been resolved in more recent lines.  However, where else can you get shoes with cupcakes, kittens, snails or poodles on them?  How about gold sandals with wings on the ankles? I took home a pair of black pinstripe pumps with bows made out of tape measures.  Heck, they used to have shoes that said "F**K ME," but I don't know if they are still making them..

The store itself is worth visiting just to browse to see the shoes for yourself.  The salespeople are attentive without being overbearing, and even told me where online I could find shoes from older lines.

If you're shoe-obsessed or just amused by shiny things, this is definitely a place to check out.

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Photo of Mexican S.

 

111

228

Mexican S.

New York, NY

5 star rating
8/19/2008

I simply ADORE their styles.

To this day, after discovering these delightful shoes, I have yet to see anyone even attempt to bite their style.

I like to have my shoes speak for themselves...these shoes says: Back the f*ck off...I'm too smoooooth to be approached....unless you wanna stroke my ego.

Plus, you can't beat stepping into a store that kinda makes you feel like you've entered into Alice's Wonderland.

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Photo of Krista T.

Elite '09

181

621

Krista T.

New York, NY

5 star rating
3/20/2009

IF I were a shoe, I'm pretty sure I'd be the 3.5 inch black matte heel that has a measuring tape going up the back of the heel AND a little measuring tape bow right on the toe.  And also I would come in a rad pink box with handles.  And I'd be on sale.  Yup. I would.

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Photo of Carly D.

 

6

20

Carly D.

Brooklyn, NY

5 star rating
6/2/2008

I may or may not be completely obsessed with Irregular Choice shoes. And by that, I mean, I most definitely AM.

Irregular Choice makes insanely unique shoes, most of which are incredibly comfortable. (And we all know how hard it is to find a fashion forward daring shoe that you can walk Mahattan in!) I get compliments on my I.C. shoes every time I wear them.

The shoes, or shall we say foot candy, are extremely well made, and unlike anything you'll find in most stores or boutiques. They are a little on the pricey side, but hey, you get what you pay for, and you should take good care of your feet! The staff is very friendly and helpful, and the store itself is just plain fun to be in - bright colors and crazy designs.

The best part? They have a pretty decent selection of size 10-11 shoes, for us lovely ladies with mondo footsies.

Bottom Line: Worth every penny.
Enjoy!
c

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Photo of reg t.

Elite '09

253

278

reg t.

Los Angeles, CA

5 star rating
11/29/2007

I'm absolutely gob-smacked to discover that no one has Yelped this fantastic shoe store until now. Irregular Choice hails from old Blighty, and their zany adaptations of classic shoe styles would make Vivienne Westwood swoon.

The more adventurous shoe-lover might find short, slouchy patent leather "mod booties"; moccasin styled fetish pumps; soft, golden flats of all styles and whimsical printed boots and shoes for rainy weather. Those less daring will still love suede boots of all flavors and short buttoned boots, among many other treats.

If you fancy yourself a well-heeled fashionista, you'd be a fool to skip Irregular Choice when shopping in Soho and Nolita vicinity.

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Photo of Heather D.

Elite '09

77

176

Heather D.

Brooklyn, NY

5 star rating
12/13/2007

Irregular Choice is like wearing really hip art on your feet, and the Irregular Choice store in SOHO (completely with wacky giant unicorn flying through the middle of the room) is like a museum for said art.

Even if you're not in the market for a $200 pair of shoes with a giant Blythe doll head on them, its really fun to look.

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