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Han Ah Reum Supermarket

3.5 star rating
based on 66 reviews

Categories: Grocery, Ethnic Food  [Edit]

Neighborhood: Murray Hill
25 W 32nd St
(between 5th Ave & Broadway)
New York, NY 10001
(212) 695-3283
Nearest Transit:

34th St-6th Ave (B, D, F, V, N, Q, R, W)

33rd Street (PATH)

33rd St-Park Ave (6)

Price Range:
$$
Accepts Credit Cards:
Yes
Parking:
Street
Wheelchair Accessible:
No

66 reviews for Han Ah Reum Supermarket

Review Highlights   

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"Korean and Japanese sweets (only if I can't stop by koryodang." (in 45 reviews)
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"And the brand of kimchi they sell is pretty damn good." (in 10 reviews)
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"I found nice snacks that I like seaweed, and some other rare goodies." (in 9 reviews)
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Photo of Laura A.

Elite '09

84

112

Laura A.

New York, NY

4 star rating
10/21/2009

I could like you because you are open until 11pm and I could like you because you are closer than going to Flushing and you are located in the K-ingdom with the 24/7 restaurants that makes me not to be worry about when to eat a bite.. or 2. And I could like you because you are next door to Koryodang. And because you have all that I need and all that I don't know I need yet. For your fresh fruits, the gigantic rice bags (ok, I never have get this.. but I always look at them)

Rice Cake
Vegetables
Wasabi
Tofu
Noodles all kinds
good prices
Tropicana orange juice
Nescafe
Milk from animal or from vegetal
Corn tea
Korean and Japanese sweets (only if I can't stop by koryodang)

cash or card... in separate lines.

Lindt chocolate..including the spicy one with chili
Honey Citron tea
and all the ethnic (Korean/Japanese) food that I don't even now, and that offer me a wide world to explore; I swear I never get as excited at Dylan's Candy bar (who by the way doesn't sell gum)

But I like you for your Tobagi Premium Cabbage Kimchi with Oyster (and Radish) all sizes, small, medium and large bottles and superlarge bags which is one of the best I can have including restaurants and one Korean market at Flushing that anyway I wouldn't ever know how to reach again. You make my meals as hot as spicy as I like. Kimchi-holic

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Photo of Regina W.

Elite '09

11

73

Regina W.

New York, NY

3 star rating
10/3/2009

It's cool because it's a great Korean market chain. That means if you're craving something specific, they've probably got it. The hours are pretty crazy too.  I called today and asked, " (note - http://Yelp.com doesn't read Korean) ?" (What time do you close?)  They told me they close at midnight!  Awesome.

However, this location is a bit of a let down because the aisles are cramped and the ethnic Koreans who work there have New York attitudes.  Not fun.  

I say that because I've been to the H-Mart  just outside of Philadelphia in Upper Darby and the folks there are much nicer: http://www.yelp.com/bi...

However, I was running low on my Korean food rations and had to make the trip to Midtown to stock up.  I've been there before and the attitude level is pretty consistent.  A bit of bummer because I'm going not only for rations.  I'll admit I'm going hoping for a bit of the place I called home for 8 years. Since I've been to this location at least three or four times at this point, I've got to say I think it's a lost cause.  That sucks because my ratings always consider the friendliness factor of a business.

The dealing with people at this particular store is pretty bad, I might just start ordering through the H-Mart website and avoid it completely.  Even in NYC, rude is rude. Life is really too short to waste it dealing with jerks, even if it's to stock up on pickled garlic and kimchee ;)

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Photo of Chris H.

Elite '09

93

284

Chris H.

New York, NY

4 star rating
8/30/2009

A quick re-cap on what others have noted as to avoid too much redundancy:  Korean grocery store, probably better than M2M, not as good as the NJ or Flushing location, etc.

The aisle's are annoyingly cramped, and as such, I prefer to visit during odd hours to avoid too much competition or aggression with my fellow shoppers (Hell hath no fury like a pushy old Korean lady).  The narrow aisles require one to muster all the grace and aplomb possible to avoid the shame of destroying an entire display of ginseng tea or Shin ramyun with a misplaced footfall or errant elbow.

However, this is NYC, and competition for space is part of the package.  And hell, i'd rather shop here - or drag a rusty knife across my wrist - than compete with the din and craziness of the Chelsea or Columbus Circle Whole Foods.

Further investigation yields another striking and unlikely similarity to Whole Foods - the produce here doesn't suck.  And it's cheaper to boot.  In fact, i've found the produce is far cheaper and of higher quality than almost all other supermarkets in the city (Gristedes, Food Emporium, etc).

As such, i've been able to maximize my shopping efficiency by picking up almost all my groceries here - from kimchi, to frozen mandoo, to fresh oranges.  And if only they carried frozen tater tots and diet sprite (my two junk food weaknesses), i'd never have to set foot in Food Emporium again.

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Photo of Kimberly L.

 

17

55

Kimberly L.

New York, NY

4 star rating
8/19/2009

I enjoy HMart. Although I have not tried the prepared meats Korean BBQ style...they look tasty. I usually pick up quick meals such as frozen Gyoza dumplings, Udon noodles, and my favorite drink (Milk Tea)!

It is small but has good prices and a decent selection of both fresh vegetables and pre-packaged foods. I have noticed that they also sell Mochi Ice Cream. I would not do everyday shopping here but it is good if you are craving Asian staples.

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Photo of Peter K.

Elite '09

19

148

Peter K.

Astoria, NY

4 star rating
8/17/2009

This is about as good as you can expect from a Korean grocery store in Manhattan. Sure it's not as big as the Korean stores in Flushing but rent is probably at least 2-3x more; what do you expect?

I come here to get kimchi and other Korean essentials once every couple of weeks. They have a decent selection of premade banchan (side dishes); a must for any New Yorker with no time to make their own banchan.

If there's anything I'd suggest for improvement, it'd be their line for the cashier. When it's busy, it's not very clear where people should line up, especially after they added the cash-only line.

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Photo of Keejoo L.

 

20

160

Keejoo L.

New York, NY

4 star rating
8/9/2009

When I moved to NY I started freaking out at all the redic. prices for normal foods at other grocery stores.  Luckily H mart is mildly reasonable and just two blocks from me.  Its small and compact, but what in NYC isnt?
The mart is nicely divided up into little sections.  Specializing in korean food but it has lots of other foods as well.  Noodles, fresh fruit, meats, sauces, frozen mandoo, everything you could want.  Sometimes during lunch and dinner hours they have prepared food in the front too.
Their checkout staff is always very fast and they keep people moving no matter hot busy it is.

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Photo of Talia S.

Elite '09

12

61

Talia S.

New York, NY

4 star rating
10/16/2009

i only recently started to get a toehold on the variety of stuff the sell here. it kicks sunrise marts ass. the only  thing is some of the noodles are more expensive than the same product at chinatown groceries, but I love being able to find everything here that i need. Also the meat is pretty reasonably priced and much much cheaper than sunrise and m2m.

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Photo of Sooj O.

Elite '09

146

344

Sooj O.

New York, NY

3 star rating
6/7/2009

Sigh.  It just can't compare to the one out in Flushing or the wonderous one in Little Neck.  But I am grateful there is one in Manhattan, and that they use every single inch of space to pack it with Korean groceries and food.  Plus, they stay open pretty late (I think until eleven).  

I haven't tried all the prepacked food, but the soondae is reasonably good.  Produce is relatively fresh with exceptionally good asian pears. And I like the meat and fish selection which are well-priced.  If you are looking for Korean cuts of meat for grilling pork and beef, they have it.  Fish-wise, I saw some very well-priced mackeral, skate, and croacker along with some other selections.  A decent choice of banchans, including my favorite pickled spicy octopus.

Also, great place to get sharp knives except for bread knives which they don't have.   Of course, they also sell steel chopsticks and Korean spoons.

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Photo of bratty k.

 

0

67

bratty k.

New York, NY

1 star rating
9/5/2009

I have found the prices at M2M to be much better, especially for the kim chis. This place is cramped, hard to navigate around the aisles. Surly cashier. All in all, I'd travel out of the way to M2M for wider cleaner aisles, fresher looking premade side dishes.

Photo of emily h.

Elite '09

20

78

emily h.

Brooklyn, NY

3 star rating
6/8/2009

Han Ah Reum is about as much as I can ask for in this area of Manhattan. Working (pretty much) next door, I was desperate to find a market somehow on the way home from work. Their vegetables and fruit vary from looking good to... not so much, and they also vary in price. Some of the produce is incredibly cheap, and then sometimes it ends up being pricier than I expected.

INCREDIBLY cramped, but for cheap frozen edamame, shirataki and tofu, and other random little needs (along with Pocky) when I don't feel like going to the grocery after I leave the subway, I'll go to Han.

Photo of Helena F.

Elite '09

27

195

Helena F.

Brooklyn, NY

2 star rating
3/30/2009

This mart is designed for people who are 5'4 or under who weigh no more than 110 lbs.

Otherwise, good luck trying to get through the aisles.

The cashiers are cold and mechanical.

Why am I grocery shopping in herald square in the first place?

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Photo of N. R.

 

6

85

N. R.

New York, NY

4 star rating
4/26/2009

I hate trekking around Chinatown to shop and getting yelled at by tiny, menopausal, old Chinese women. Since I live in Midtown anyway, this is where I go for my Asian shopping. It's mostly Japanese and Korean products. Yes, it's not that great with fresh produce but it has a great selection of condiments, sauces, and frozen food.

My favorite part of this mart is the $7.99 kimchee buckets.

*nom nom nom nom*

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Photo of Adam Z.

Elite '09

5

211

Adam Z.

New York, NY

3 star rating
8/18/2009

This H Mart is rather small, their selection is alright and their prices are moderate. Still, I continue to come here since it is convenient, although cramped.  I live 2 blocks away and I can get all the essentials I need here including, kimchi, milk, eggs, fruit, meat, etc etc. They stay open late as well, midnight I believe, which is nice.

Photo of Steven H.

 

1

9

Steven H.

New York, NY

4 star rating
8/30/2009

Great place to get kimchi and the like. Has plenty of Korean foods you will be hard-pressed to find elsewhere in Manhattan. But I would stay away from buying milk, cream, or other liquid dairy products here. I don't know where they get them from but whenever I've bought them they've gone bad within a few days.

Photo of Cyndi T.

 

2

44

Cyndi T.

Farmingville, NY

5 star rating
5/5/2009

This is the tightest supermarket you will walk through! if you are wider than 2 1/2 feet you wont fit down the aisle . haha! (Sorry big people.) Its like Pac-Man here! I think that makes the experience here fun anyways..so what if its cramped? This isnt Whole-Foods supermarket or the Food Emporium! Get down with the locals! Try stuff you never had before! Cant read Korean? oh well! I sure as hell can't! The items usually have a (poor) english translation but you can do it! Just look at the picture!
They have lots of snacks here. i love the chocolate vanilla filled ice cream that's shaped like a fish!! mmm. This supermarket is also open until midnight. =)

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Photo of Cynthia D.

Elite '09

22

165

Cynthia D.

Astoria, NY

3 star rating
5/12/2009

I come here solely for specialty products.  They have premade banchan- those tasty Korean side dishes, a good selection of fish and Asian snacks.  There's this one snack, crackers that taste like fried chicken that is placed near the cashier that I've been meaning to try but never got around to it-next time.  The majority of the signs and packages are in Korean but if you ask one of the workers, they will be more than happy to assist you from translating cooking instructions, ingredients (just tell them you have a food allergy) or if you are looking for something specific.

Also, this is the one place I was able to find a medium sized glass tupperware box, along with other sizes that are microwavable!!!  I've been somewhat paranoid about bringing plastic containers to work and putting it in the microwave due to the whole heated plastic cancer link.  Even the Container Store didn't have one, only glass containers that couldn't be microwaved.   Also, they have a good selection of kitchen items-rice cookers, rice pot spoons etc.

Photo of Virginia Y.

Elite '09

34

200

Virginia Y.

Brooklyn, NY

5 star rating
4/25/2009

MELON BARS MELON BARS MELON BARS!
Only place I know that sells boxes of them.
You know how to win my heart already.
P.S. they finally created an express line for cash only customers.
Boo yeah!

Great way to end the night by grabbing a frozen snack to go before you leave Ktown. Easy on the wallet and a content stomache = ultra goodness.

Photo of Sandy C.

Elite '09

12

122

Sandy C.

Brooklyn, NY

4 star rating
7/3/2009 2 photos

Sometimes I come down here to buy stuff for lunch, which I believe they only put out during lunch hours or they just make X number of them and when it's sold out it's sold out for that day. I buy some random junk food for my late afternoon cravings, but a lot of these junk food can be found at Chinese supermarkets in Chinatown at a cheaper price. Due to the convenience of this supermarket, I'll just have to deal with pricier junk food to subdue my cravings.

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Photo of Tiffany K.

 

39

33

Tiffany K.

New York, NY

4 star rating
4/6/2009

There's no alternative to this midtown grocery location.  

Once in, you'd find everything you really need for a Korean dinner.  My friend and I bought so much that our trip to Woorijip for a real cooked dinner turned out fruitless - Han Ah Reum had it all.

PROS:
All the essentials: lots of frozen everythings - dumplings, desserts (green tea ice cream & mochi greet you as you enter the store), a selection of meats (including a platter of $19.99 sashimi that was a huge, 12" x 10" selection!  almost wanted to buy it instead of dinner), and japanese rice snacks.

Turnover on all the goods is quick here, so everything seemed recently stocked and not dusty, like other mom & pop / convenience stores.

CONS:
Pricey: Example: Fuji apples at $1.99/lb, same as Whole Foods Chelsea.  
Small: You're shoulder-to-shoulder with everyone: visitors, school kids, etc.

Amusing:
When I asked what time this place was open until, the cute Korean woman cashier slowly said, "From naaiinne until midnight".  Loved it!

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Photo of Karin G.

 

2

48

Karin G.

New York, NY

3 star rating
8/11/2009

I was pretty impressed with the use of space in Sunrise Mart at St. Mark, HOWEVER, I THINK Han Ah Reum (hmart) WINS THIS HAND DOWN!  It is RIDICULOUS of how compact this store is, there is even a mini butcher shop and fruit section at the back. There is a wide variety of goods, both American and Asian specialty.  Since it is located in Midtown, you do have to pay a little extra for the convenience.    
The aisle is VERY NARROW which can fit 1-2 ppl the MAX, depending on your figure...It was very funny to me when I first realized there is a cash only line b/c it was stationed next to the customers and away from all the other cash register.  It was like a lone ranger away from its comrades.  Again, this illustrates how well they used their space.

Photo of Emi T.

Elite '09

4

87

Emi T.

New York, NY

3 star rating
3/13/2009

Reading about all those huge H Marts found everywhere else makes me jealous.  Why can't there be one in Manhattan?

The prices are higher than Sunrise Mart or Mitsuwa.  However, since H Mart is much closer to where I live it's good for when I run out of something I need right away.  Thanks to H Mart, I don't have to go all the way to New Jersey just for some dried seaweed.

They have a refrigerated area in the front stocked with ready-to-eat food in little clear plastic containers.  The good thing is that there's quite a variety.  The bad thing is that everything tastes like 100% pure garlic.  Which is a plus if you love garlic (I don't like it THAT much), but it would help to be able to taste the fish/vegetables/whatever too.

Photo of Keiko T.

Elite '09

6

71

Keiko T.

New York, NY

3 star rating
6/29/2009

This super market might be a little overpriced.  I shop here only when I need Korean groceries.  It's well-organized and clean.  Great variety of products.  It's located right off the subway and convenient.

Photo of Furyk C.

Elite '09

300

216

Furyk C.

Brooklyn, NY

4 star rating
Updated - 8/25/2008

In addition to all the other great stuff about this little grocery...they do a daily lunch-box style of meal that is great.  Sure it's the Asian equivalent of a trailer-park meal (mayonnaise salads and sometimes even Spam!!) it is great/cheap and easy, with a variety of hot meals(one per day) , a salad, Kimchee (duh)  and a big portion or nice jasmine (or rice with black beans for .50 more) and a choice of soup  
- seaweed-mussel - your co-workers will NOT like this
- Spicy seafood .50 more
- Miso with tofu

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1 Previous Review: Show all »

  • 4 star rating
    5/21/2007

    Moochi Ice Cream! This is for all the kids who always wanted to swallow their bubble gum but where… Read more »

Photo of elise h.

Elite '09

39

149

elise h.

New York, NY

4 star rating
10/13/2008

Whenever it's time for me to do a big Korean feast for friends or coworkers, it's straight to the Han ah Reum for me.  This place is conveniently located and it has all the basics you need to make your signature Korean dishes -- pancakes, mandoo, jap cheh noodles, soft tofu, kimchi . . . If you're a fan of scallion pancakes, get the "Korean Pancake Mix" in the yellow bag, add chopped scallions and fry 'em up.  Whenever I take these to a party people are always like, "These are so good!" And there's nothing to them at all.

If you are too lazy to cook but still want some decent Korean food (without having to pay in the double digits at one of K-Town's fine establishments) this market offers plenty of pre-made grab and go foods in little plastic containers.  And the brand of kimchi they sell is pretty damn good!  

They do have a small selection of Japanese and Chinese products, plus a larger section for American products, but this is mostly a Korean market.  In the back they also have produce and a number of plates, bowls, rice cookers, pots and other useful kitchen items.  They're not cheap, but they're all pretty good quality.  I've gotten a rice cooker, big bibimbap bowls and metal chopsticks here and they've all lasted in my apt for a while.

If you don't know what something is, or if you have a question, there are so many workers around the place that someone is bound to know what you're looking for.  Just ask.  Once I called my mom on my cell phone and had her speak to the cashier about the product I was looking for -- and the lady was totally helpful, even though the market was busy as it always is.  Go here when you have some time and check it all out -- so many good products here and not enough time to cook!

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Elite '09

77

375

Aisha M.

Washington, DC

3 star rating
5/26/2009

My friend was looking for a particular red chili paste and we found it, several versions inclluding an organic one. We stocked up on gummy candy. I really wanted to grab some quail eggs but I had no way to store them.

Photo of Audrey J.

Elite '09

494

494

Audrey J.

New York, NY

3 star rating
2/21/2008

The people who put together this store obviously kept it in line with the not-in-America theme. Why else, after all, would they make their aisles SO narrow in a "we-are-not-in-America-the-land-of-obese-people" fashion?

As you shimmy your way around other shoppers, you'll find a pretty good selection of Asian groceries in the middle of south Midtown. The location is super convenient, and while the prices aren't THAT great (um, hello, understatement), the fact that you can find ten different types of soy sauce alongside five different types of melon ice cream bars in the middle of Manhattan kind of makes up for the fact that you'll pay through the nose for them.

Then again, in a world of limited supply (um...ONLY supply in Manhattan?) and increasing demand (as more and more of us non-Koreans are led to see the light that is the awesomeness of Korean goods), maybe this all makes sense.  Gun bae!

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Elite '09

123

544

Jen N.

New York, NY

3 star rating
3/6/2008

Um, what do you expect from an Asian market in Manhattan with the square footage of a normal one bedroom flat in say, the rest of the world?

Still, I'm not THAT big of a fan.  If I were still living downtown, I'd be at M2M (http://www.yelp.com/bi...) or Sunrise Mart (http://www.yelp.com/bi...) in a second.  However, I'm ashamed to admit that I come here for the instant ramen selection since I'm not exactly the Iron Chef.  It's kind of unbeatable in Manhattan!

Their meats have never looked particularly appetizing, but I've bought jars upon jars of gochujang here.  Their individually wrapped banchan is not bad, but nothing to write home about.  The kimchi is unacceptably bad, though, so try to nab a good recipe from someone and make it yourself (and yes, there are good recipes out there that don't require you to have a yard to bury it while fermenting).

I still get a few staples from here in a pinch, but I kind of prefer someone to make my Korean food for me.  That's not so bad, is it?

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Elite '09

539

1153

jeff c.

New York, NY

2 star rating
1/2/2009

ETHNOCENTRIC MUCH? They could could give a rat's ass if you could read Korean. They will always post all their sale items on their windows in Korean anyway. It's a real shithole for veggies and meats, but good for munchies, dried and canned goods. I got my jjol myun here, something I find strangely addictive that they don't really sell in restaurants. It's this super chewy rice noodle that tastes like you're eating rubberbands. It usually comes w/ a frozen packet of broth and/or gochu jang. I rubbit. Since it's a chain, you are better off shopping online @ http://hmart.com or going to the one in Flushing or Fairview, NJ if you can wait. Otherwise this is a convenient alternative if you're on the grab-n-go.

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Elite '09

119

155

Sienna K.

Philadelphia, PA

3 star rating
12/21/2007

You know what Hanahreum feels like? It's exactly like the supermarket (for someone who commented on the false advertising of this word, that's what what Koreans call all their groceries) in rural Korea-- shabby, dirty, not well priced, but has all the Korean essentials.

Snacks: It carries Homerunballs (think mini cream puffs with chocolate centers-- childhood favorite), Go-Re-Bap (really tasty 'crackers" in shape of various marine animals-- another childhood favorite), and Toonies (they used to be called Cheetos, but I think Fritos Lay discovered that they were using the trademark name without permission) that m2m doesn't. Superpoints there.

Other packed stuff: You could find them elsewhere for cheaper, but in terms of convenience, not bad.

Food stuff:

a)No, it's probably not the cleanest, but the pork shoulders are absolutely amazing! It's about $6 for a plastic container, but it's really like $30 worth of K-town meat-- plus, it tastes better than any of the K-town stores. Nothing makes you a hero amongst your friends than having a Korean BBQ night at home.

b) The Korean rice cakes are a disappointment. They're hard and stale.

c) Skip out on the Dduk-bok-ki (spicy rice cakes). Awful. Hard. Not spicy. Weird filmy taste. Gross.

Random Home stuff: Nice and cheap. Probably cheaper in Chinatown, but no epic battle to get through Canal Street.

Teas: Skip out on the teas in boxes. Go to the teas in glass jars. I suppose being sandwiched between China and Japan, other tea behomeths, makes Korean teas forgettable, but the Korean herbal teas are really amazing. I highly recommend the citron tea (yool-mo-cha)-- it looks like orange marmalade and green apricot tea (mae shil cha) that looks like forest green marmalade. Just spoon out some of the stuff, and add almost boiling water. They're sweet, the apricot one puckery sweet, and really great mouth cleansers. The citron tea also doubles as a marmalade and goes well on lemon scones.

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Elite '09

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396

Liz E.

Flushing, NY

3 star rating
3/21/2008

This one isn't a particular favorite of mine due to it's small size and incredibly cramped, oddly positioned aisles, but I'm not here for all of that nonsense. I am here because, today my friends, I have eaten fish for dessert.

That's right. You heard me. Fish. Not cod, not scrod, but the kind of fish that pops up in a four year old's drawing of the ocean. And it didn't have skin. It was composed of a wafer, beige in color and crispy/bendy in texture. And it was filled with vanilla ice cream reminiscent of artificial soft serve, with a thin layer of red bean paste lying just beneath the "skin." Though the quality was probably terrible, I had to stop myself from devouring the entire fish at once; they really know how to get you with these new hybrids!

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Elite '09

482

1001

Joolie T.

New York, NY

4 star rating
9/12/2007

best Korean store in Manhattan. hold on... isn't this the only Korean store in Manhattan!?!? don't know, but i don't care. Han Ah Reum has a lot of essential items in such a small space. i honestly think they should tear down Dae Dong next door and expand! hahaha.

you want to roast some Jyi Po? (korean dried fish) on a butane burner? you can buy the burner AND the damn fish all in one shot! how convenient is that? i like standing right by the shampoo and ricecooker section because they pump the A/C really strong in that spot. me loves it. the black sesame soy milk, banana milk, and Melona ice bars are always on my shopping list.

for a lazy Korean like me who doesn't like going to Queens or Brooklyn for groceries... Han Ah Reum is my safe haven. =)

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Elite '09

174

750

Rachel A.

Jersey City, NJ

4 star rating
12/22/2007

I always wondered, "Where do people who live in the city go to do their groceries?" In my first week in NYC, I walked blocks and blocks just trying to search for a normal grocery store. After deciding that Trader Joes, Whole Foods, Shop Rite, etc. is not worth the trek unless I'm in the area, I stopped into Han Ah Reum for some carrots and potatoes. I feel like most of their asian goods are severely over priced which is why I refuse to buy them here but after cruising the aisles for a bit, I found my basket full of some really good buys.

The fruit is not any more expensive than the price at regular grocery stores, I love that they sell the really thin slices of beef and pork, veggies are available, and who could ignore the bottles of sauce and candy aisle? My tip is to stay no longer than 10 minutes. Otherwise you'll end up spending more money than you planned.

Han Ah Reum is in such a convenient location. It's a few blocks from my office and right by the Subway/PATH. My latest greatest discovery is the marinated korean beef in plastic containers. It's about $7 and it's really tasty. What a deal. I also love the way Han Ah Reum packs their groceries. They double bag your groceries with a paper bag in a plastic bag. This way your grocery bag doesn't split in the middle of the street. How thoughtful. Han Ah Reum- I was a little skeptical at first but now I'm a fan.

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Arthur O.

Brooklyn, NY

4 star rating
9/12/2007

I can't hate, despite the fact that there's much to dislike about the place.  

The aisles are so narrow that shopping there is entertaining some sadistic joker who likes to watch city folk contort their arms in odd ways to avoid basket-to-basket impact at every turn and step.  

Selection?  You take what they have.  They probably have one or two options of something you want, but maybe not your particular brand.  

Pricing?  Bleh, let's not get into that.  It's Manhattan - not just Manhattan, in the smack middle of Manhattan, accessible via nearly all Subway lines - what do you expect?  

Also, to give you a different perspective, if you lived in Chicago, say, in Wicker Park, you'd be more than willing to pay a few more bucks for the convenience and accessibility.

So, that's what it really comes down to, when we talk about Hanahreum.  You've got your Korean grocery right there, in the city, covering all your basic needs and more.  End of story, no more complaining and whining.  

Ummm, if you are willing to hit up Jersey or Queens for groceries, do you thing.  I'm jealous that you've a lot of time on your hands.  If you have parents out in Jersey or Queens or wherever else who can bring you Korean groceries, well, let's be best friends.  

But unfortunate souls like me whom are addicted to Korean food and only have Metrocards as means of transportation, Hanahreum has and will continue to save/serve our asses.

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caroline b.

Brooklyn, NY

3 star rating
8/13/2007

A place to get your korean market essentials, 1/2 a block from 34th Street/Herald Square trains.  Although this market doesn't compare to the much larger market I used to frequent in Oakland, CA, it's a decent place to get the goodies I need:  instant ramen and jajang myun, tea, seaweed, candy, crackers, cans of shikhye, and frozen stuff.

The candy and biscuit/cracker aisle is just WAY too short and small, but it'll do when I happen to be in the neighborhood and have a craving for basic things like Pocky, grape or muscat gummies, or shrimp chips.   Or those sickeningly sweet marshmallows with a weird grape jelly-ish middle.

Although the line can get long, checkout is generally very quick.

BUT I really should take off one star for the fact that it sells one roll of kimbap for $4!!!!!!!!!!!!  Yikes!

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Natalia J.

New York, NY

3 star rating
5/28/2007

This is the only Han Ah Reum I know that hasn't been renovated into a cleaner, more modern "H-Mart". Maybe this one isn't even part of the H-Mart corp.
It's too dingy to shop in.
Outside the city, there are Super H-Marts! It's crazy but I love em. Supermarket Heaven. We need an H-Mart in the city.

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Hank C.

Jersey City, NJ

2 star rating
1/19/2009

A tiny version of the big box store in New Jersey, I couldn't help to be disappointed (I have been spoiled by the big one). I suggest popping in here for a fun ethnic popsicle or drink during the winter; otherwise, much of the store is the super-crowded aisles and people packed in here to get some version of Korean groceries. Meats and sauces a-plenty, but don't expect much out of the vegetables or fruit here.

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Ro N.

New York, NY

3 star rating
11/13/2007

I would buy korean products there but not their pre-packaged food there.

My Korean co-worker loves going here because it's cheaper than Woo Jip.

But it's freaking nasty and so not fresh!!!!!

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Daphne H.

New York, NY

4 star rating
5/17/2008

I guess this is as good as it gets for Asian/Korean supermarkets. Even Dynasty in Chinatown can't even compare. Its got the largest selection though largely Korean, its also my go-to for kimchi!

I went today with my ex roommate to get the low-down on which kimchi to buy. Other staples on my grocery list:

-Chocopie
-Instant Mocha Coffee
-Korean Green tea or other tea selections
-other Asian snacks and goodies

Its also a heck of a lot closer to my new place than Dynasty is. But I'll still have to drag my butt down to Chinatown to get my Chinese staples...sucha as Lipton Milk Tea, Milo and oyster sauce...

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Jen D.

San Francisco, CA

4 star rating
8/15/2007

If you live anywhere in Manhattan, this is the place to get your Korean groceries. That have everything that most H-Mart's and other Han Ah Reums carry crammed into a really small space. Although, they don't really carry a good selection of fresh veggies and their variety of meats and cuts lacks greatly.

I think they stay open rather late as well.

But if you live in Queens or Brooklyn, save yourself the headache and go to the nicer, bigger H-marts/Han Ah Reums out in Flushing, Bayside or Woodside. Or even the Han Yang in Flushing.

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CJ M.

Washington, DC

2 star rating
8/23/2007 1 photo

I am not quite sure why I am attracted to Korean markets like a moth to a bug zapper, especially since my ancestry is Scotch/German and I was raised in Nebraska, but for some reason I am drawn to them.  It may have something to do with the fact that they are often located close to places that serve tasty barbecued squid. . .

So this is the third Han Ah Reum to which I have been magnetically drawn.  It is much smaller than the suburban H-Marts that I have found in Virginia and Maryland.  The reduced size eliminates the huge assortment of fruits, vegetables, meat, and fish that are available.  If you live in Manhattan you are probably used this scaled down version of shopping but it was a little different for me to see and compare.

Having said that it still appeared to have a good variety of all of your basic Korean cooking needs.  I would definitely have to make a regular stop if I lived in the city. . . think fly to a flytrap. . .

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