Han Ah Reum Supermarket

3.5 star rating
107 reviews Rating Details

Categories: Grocery, Ethnic Food  [Edit]

25 W 32nd St
(between 5th Ave & Broadway)
New York, NY 10001
Neighborhoods: Midtown West, Koreatown
(212) 695-3283
Nearest Transit:

34 St - Herald Sq (B, D, F, M, N, Q, R)

28 St (N, R)

33 St (4, 6, 6X)

Hours:

Mon-Sun 9 am - 12 am

Price Range:
$$
Accepts Credit Cards:
Yes
Parking:
Street
Wheelchair Accessible:
No

Review Highlights   

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"Han Ah Reum is the home of Korean deliciousness." (in 68 reviews)
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"best Korean store in Manhattan." (in 3 reviews)
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"I have noticed that they also sell Mochi Ice Cream." (in 11 reviews)
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107 reviews in English

  • Review from Christine W.

    New York, NY

    4.0 star rating
    12/20/2011 2 Check-ins Here

    Best place to get your Korean cooking ingredients and conveniently located in the heart of K-town.  Their premade foods are insanely cheap (but tastes great): jap chae, kim babs, bibimbap and so much more.  I prefer to buy their pre-made goods since it is usually cheaper than me getting the ingredients and making it myself (plus it eliminates the possibility of me screwing up the recipe too).  

    Staff members are nice, I just hate how small the grocery store is.  I always feel like I am climbing on top of someone to move a little further down the aisles.  I would not mind at all if this H-Mart were to expand 3x its current size.  Other than that, I love, love, love.

  • Review from Lowie T.

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    • 43 friends
    • 146 reviews

    Manhattan, NY

    4.0 star rating
    12/2/2011 1 Check-in Here

    i love this place! while on a hunt for dumpling wrap to make my famous dumplings, i cringed at the thought of going all the way to chinatown from ues. then i thought, where else would i find an asian supermarket?? good old k-town to the rescue! apparently this is the only asian supermarket of this size in k-town, and although mainly korean, it has just about every asian fare you would want to buy. sauces, seaweed, noodles, funny looking but delicious asian soft drinks, awesome ramen, etc. and  yes, my dumpling wrap. i even bought some frozen green tea & coffee mochi for later! and i couldn't resist leaving without a jar of kimchee :)

    the narrow aisles make for a packed experience, but i have yet to enter an asian market where "spacious" is an adjective. as long as it has what i need, and at a great convenient location, i love u Han Ah Reum!

  • Review from Diana S.

    Manhattan, NY

    3.0 star rating
    11/15/2011

    H-Mart! H-mart! H-Mart!

    Be prepared to feel like sardines messily packed into a sardine can (you can buy sardines at H-Mart too!) because the space is TIGHT. You'll be saying excuse me every couple of minutes and probably will end up inadvertently cutting someone in line.

    I love to come here because they have all different types of Asian snacks! I especially love the ice cream selection! Melon bars and Bungeoppang (fish shaped vanilla ice cream with red bean paste). Yes please!

  • Review from Terrence L.

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    • 11 friends
    • 28 reviews

    Manhattan, NY

    3.0 star rating
    11/7/2011

    This place is smacked right in Midtown Manhattan which makes it more convenient to go to as compared to Flushing or Chinatown.

    From dried goods, to banchan, it's well stocked with everything thing that you would ever need. They even have pre-seasoned meat for you to bring back to put on the grill.

    The bad thing about this place is that it's extremely small. The lanes between shelves only fit one person at a time, and it would probably be a problem in the evenings or on weekends.

  • Review from diane c.

    New York, NY

    1.0 star rating
    10/10/2011

    SO small!!!  Good selection of snacks and packaged foods, but other than that, pretty spotty.  The aisles here are so small that if someone has a basket in a particular aisle, you should re-think entering it.  You WILL get hit!  The meat selection is random at best and veggies have been increasing in price while decreasing in quality over the past decade.  I had been pretty loyal to Han Ah Reum but they haven't been evolving with the times.  Today I can get Asian groceries in my neighborhood deli, and have a friendlier environment and better prices than here!

    The other week, I was at the parents home in Fort Lee, NJ at the Hmart there and it was spectacularly beautiful.  Brand spanking new, wall to wall American AND Asian products with samples of food and everything!  Then I come back to 32nd Street and enter this dump and wonder how they can possibly be under the same name.  I took my mom here and she burst out laughing... she literally said "If you need to buy groceries, seriously, come home."

    Thanks, I probably will!

  • Review from Lili K.

    Manhattan, NY

    3.0 star rating
    9/24/2011

    Ugh, why is this place so expensive?  I miss my 2 story, huge Korean supermarkets in LA.  This place is always so packed with foods in a tiny space.

    First of all, I asked for the price of a box of Jin ramen (no sticker price was on it).  The guy said $25.  I asked another guy, and he said $22.  I decided to forget about it.  I came back another day to get my tofu to make soondooboo at home, and the lady said the ramen was $19.  Ok...I'll take it at that, even though it's $12 in CA.  What's up with all the price changes?

    Everything is a ripoff, and that is why I bought a bunch of kalbi from CA and flew it on over to NY.  If you want to buy a ton of groceries, go to the outer boroughs.  But then again, it can be about convenience as well.

  • Review from Stephen F.

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    • 16 friends
    • 62 reviews

    New York, NY

    3.0 star rating
    11/26/2011 5 Check-ins Here

    Pretty much the only grocery store in the area.  Lots of ethnic products and same regular brands as well.  I haven't had much lunch with the fresh fruit.  I never tried the meat.   I usually stop here for milk, yogurt or ethnic items.   Great variety of frozen items too.  Cash only line is very quick.  Usually not top crowded though. Very convenient for last minute needs.

  • Review from Michael A.

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    • 42 friends
    • 87 reviews

    Scranton, PA

    4.0 star rating
    5/19/2011

    I would imagine this is what shopping in a bodega in Seoul would be like, though I have yet to go do that(someday!).

    I came here in search of Choco Pies. Some of my favorite people live in Korea and one of them sent me a box of goodies that included Choco Pies. I instantly fell in love with them as did my family. Being a Korean grocery does not exist in my hometown, while on a trip to New York I made it a point to stop in here.

    A lot of people, Korean and Non Korean everywhere. Which is a good sign, obviously they have quality stuff.

    The cashier was friendly, a bit thrown off by my "Anyoung"(I figured - when in Rome) she looked at me oddly, but  then told me the price in Korean haha(besides Anyoung I can say only a few other random things) but I just handed her a 20 and hoped for the best. I knew 2 boxes of choco pies should only be around 8 dollars since they were priced 4 dollars a box ;)

    I wish I had more time and it was less crowded, I could have spent way more money here.

  • Review from Danielle C.

    Hoboken, NJ

    3.0 star rating
    6/18/2011 2 Check-ins Here

    I know it's Manhattan, but I'm always dismayed at how small this place is.  The aisles really only have enough room for one person at a time.  It's horrible for those that are claustrophobic.

    But anyway, space aside (which is probably my biggest gripe here), this place is pretty good in terms of variety of Asian goods.  I come here for my salmon roe, although I do find that the roe here is a bit saltier than the ones I would get at Mitsuwa in Edgewater, NJ.  There's a lot of ready-to-eat foods in the front, like fish cake, kimchi of all sorts, etc.  so if you need a quick meal, come here to grab some dishes and be on your merry way.

    If you live in NJ and are near the PATH, this place is only like two minutes away from the 33rd street PATH station!

  • Review from Ginny L.

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    • 24 friends
    • 217 reviews

    New York, NY

    3.0 star rating
    5/7/2011

    Pretty well rounded Korean Supermarket with varieties of authetic Korean products. They also carry some Chinese and Japanese products as well.

    I usually come here for their snacks, i like the one that is pinkish colored, and it has a corn drawn infront of the bag....=D.

    Price here is a bit pricey..but its the only Korean Supermarket in K-town..XD

  • Review from Madalena G.

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    • 6 friends
    • 30 reviews

    Bronx, NY

    3.0 star rating
    7/12/2011

    I was raised by my japanese mother and when I moved to New York I became very homesick and missed my mother's japanese cooking. I currently live in the Bronx where the majority of the population is spanish and so going to the supermarket I could never find any of the ingredients I needed. Luckily my boyfriend and I were walking along Korean Town and found Hmart which carries basically anything I need. The prices are a big steep and trust me when I say things add up lol.
    I rated them 3 stars because it is very cramped and the aisles are very hard to walk through without being in someone's way and the workers have terrible customer service. I have yet to see anybody smile or greet customers. so I would recommend going to sunrise mart on 41st between 5th and madison. great customer service!

  • Review from Richard D.

    New York, NY

    3.0 star rating
    5/7/2011 1 Check-in Here

    Since it's Manhattan, do you really have a choice?

    Compared to the H-marts in the DC area, this location kinda blows, but they stack everything tight in here and you can get pretty much everything you need.

    Yeah things cost a bit more, but it's pretty convenient if you're in Manhattan.

  • Review from Raphael D.

    Brooklyn, NY

    4.0 star rating
    1/14/2011

    This is a great Korean market if you consider that it is midtown and one of the few in Manhattan. I've heard there's better ones out in Queens and NJ if you're willing to make the trek but I want my little salty anchovies and I want them now!

    I'd been jonesing for some different banchan and rice and this shop is on the way home right off the 34th st stop so it's easy to get to no matter where you live. It's a big space for an ethnic grocery store in Manhattan but very tightly packed so you'll need some patience if you come here during a busy time. They have a lot of the things the big suburban stores have yet not as wide of a selection. Then again do you really need five different brands of kimchi to choose from or a washing machine? You'll find most common banchan here but be ready for slightly higher prices. Small dishes of sprouts and spinach were more than I was expecting but like I said it's midtown so nothing is cheap. All the packaged fish and meats looked fresh and healthy and the bul go gi I bought tasted great.

    If you want to make a simple dinner and stay close to home this is a perfect shop. If you're having a big soiree and need lots of options at a lower price or rare items you might wanna head out to one of the bigger shops further out in the tri-state area.

  • Review from Scott Y.

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    • 262 friends
    • 402 reviews

    South Plainfield, NJ

    3.0 star rating
    2/26/2011 2 Check-ins Here

    H-Mart has the most awesome packaged udon in the world.  Why does anyone eat packaged ramen when packaged udon is just as easy to make and is ten times as good.

    Oddly, H-Mart also has a very vast selection of Lindt chocolate.  I'm not quite sure why.

    This H-Mart is a little more expensive than the ones that my girlfriend goes to out in Long Island, though.  I guess that's expected.  Manhattan real estate ain't cheap.

  • Review from Kyle C.

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    • 17 friends
    • 131 reviews

    Manhattan, NY

    4.0 star rating
    5/5/2011 3 Check-ins Here

    Han Ah Reum is the home of Korean deliciousness.  Sometimes when I feel like eating in but need something to jazz up leftovers, I'll come and browse their ban-chan selection which includes kimchi, pickled cucumbers, radishes, seaweed salad, bean sprouts, jap chae.  There's always a wide selection, priced from about $2-4 each.

    I don't do big grocery shopping here, but I'll say their meat selection is good for popular Korean cuts - short ribs, pork belly, and sliced beef/pork for hot pot/shabu shabu.  They also have two aisles overflowing with snack foods, both Korean and Japanese.

    Tip - If you're in a rush, there's a cash-only line that's usually super fast.

  • Review from Ina C.

    Rockville, MD

    3.0 star rating
    10/23/2010

    They definitely carry the essentials, but the aisles are narrow beyond belief. Literally -one- person can walk down an aisle at a time. I wanted to browse the frozen section, but I had to lift my basket almost over my head and wait for about 20 people to pass by in front of me before I could get a proper look.

    But I guess that's the trade-off if you want a Korean supermarket to carry all the stuff you need at a decent price.
    They have all your soy sauces and sesame oils - many different brands, different sizes, and a decent variety of ready-made banchan. I was frustrated that they only had the absolute bare minimum when it comes to meat (mostly frozen) and produce. 2 bunches of scallion for $1 is okay, but how can a Korean get by without zucchini and red/green-leaf lettuce?

    I'll probably be back, but I won't be too thrilled about it.

  • Review from Jenny W.

    Manhattan, NY

    2.0 star rating
    1/23/2011

    Truly disappointing. I came here with expectations of a shiny, large, well-stocked H-Mart akin to those I've experienced in Seattle. Instead I strolled into this K-town grocery mart and left with only a few items and an insatiable need to go to Chinatown.

    The produce here is limited and quite expensive, seeing they are neither organic or particularly fresh-looking. $1.79 for an avocado! They do have great sliced meats and the chicken thighs were reasonably priced (but nowhere near as cheap as you'd find Big Apple Meat Market). I got some kim chi ($4.99 for a small jar, and it isn't that good) and dried shiitake mushrooms ($3.99 for the bag) which was ok. The prepared seafood section was the only section that looked pretty stellar. There was plenty of different types of sashimi-grade salmon, tuna, mackerel, etc. which I would definitely come back for. There's also some other small Korean dishes (squid, picked turnips, etc.) but they were pricey and my friend tells me there's much better options within a block of the place.

    Overall this place doesn't deserve a return.

  • Review from Coty S.

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    • 535 friends
    • 782 reviews

    Bradenton, FL

    3.0 star rating
    8/12/2010

    When you are in midtown and absolutely have to get Korean food items, this is the only place to you can go really.  The prices are extremely high for sesame oil, soy sauce, bean paste, or any other basic item.  For these items, I recommend going to Flushing when you get the time and stock up or even getting them at a Chinese market if available for half the price for some of the same brands.  It is way more expensive than the H-Marts that I have been to in Atlanta and CA, and not as much to choose from because of the limited space size that NYC offers.

    There are actually some decent deals here though; like certain cuts of fresh fish and meats for BBQ.  The fruit is also decently priced at times and I love the Korean melons that are only available at select markets.  You can also get some of these items at M2M, but they will cost the same.  The kimchi here is about the same price you would pay anywhere else, made in Maspeth Queens according to the packaging.  It tastes ok, I am letting mine ferment a little more.  I get my shampoo here when I cannot get the time to go to Chinatown to get Ginvera brands.

  • Review from Sophia L.

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    • 116 reviews

    New York, NY

    3.0 star rating
    10/30/2010

    Minus one star bc a grumpy employee wouldn't let me in bc my small dog was in an enclosed doggie bag.
    I understand it's against health code violations but seriously my dog goes with me all over the city and as long as he is completely enclosed, no one ever has a problem with it.
    But apparently the rice stock boy wouldn't have any of it.

    The times that I am allowed in, I stock up on all the asian food items that I cannot find at Whole Foods or Fresh Direct.
    A tip is to look for the brand Pulmone.
    It is an organic, all natural brand for everyday items like dry roasted seaweed, edamame, soy bean paste etc etc.....
    (you will see msg listed in the ingredients in most asian foods so read the labels thoroughly if that bothers you.)

    I like the tiny housewares section in the back.
    You can find paring knives for $5 and inexpensive simple white porcelain dinnerware to stock up on when having guests over. (I needed a small white bowl for a soup course since my Crate & Barrel bowls were too big - found a matching bowl for $2 each. Sweet.)
    They also have small appliances like 2 cup rice cookers, table top bbq grills, and Zojirushi bentos.

    The sushi/sashimi platters always look fresh and I'm always tempted to buy it, but I feel more comfortable buying seafood where it comes from a counter with people working behind it.

    The H Mart in Flushing (Union Street) is by far superior, but this location will do for immediate k-food runs.

  • Review from Diana F.

    Brooklyn, NY

    5.0 star rating
    Updated - 8/17/2010

    Came here yesterday at 5pm in hopes of getting some banchan for the dinner we were having at my place last night with my sister's boyfriend present and mine as well to the parents. The sesame spinach was reaaaaally good but I was REALLY sad that they didn't have the pan fried squash that I saw the other day. So sad that even an hour later as my boy and I are in Trader Joe's, I'm still talking about how I wished they had the squash. Instead, I got the pan fried spicy fish cakes (also a banchan). LOVED IT. Bought some green tea soymilk which looks like vomit but tastes quite delicious and some ingredients for me to master soondubujigae. They have extra soft tofu!!! SUCCESSSSS!

    ...I forgot to buy some gochujang and chopsticks, fack.

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    1 Previous Review: Show all »

    • 5.0 star rating
      8/12/2010

      They have mandoo. They have gojuchang by the tubs. They have sesame spinach. They have seaweed. They… Read more »

  • Review from Christine L.

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    • 51 reviews

    Brooklyn, NY

    3.0 star rating
    11/21/2011

    The place was small and if you're tall you would have to bend. Filled with authentic Korean stuff but freaking expensive as heck.

  • Review from Chrysantha C.

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    • 390 friends
    • 230 reviews

    Astoria, Queens, NY

    4.0 star rating
    8/3/2010

    This review is based on me being a transplant into NY...

    I've been to huge organized Korean markets and with prices half of that in this store...! but even with that being said, I would have never imagined finding this treasure just a few blocks from Herald Square!  Although I am aware that I can find a Korean Market in Flushing, I'm just never around that neighborhood the way I am in the city.  Up until finally noticing H-Mart, I was getting my Korean fix at Woorijip bringing food home... what I really wanted was ban chan to go!

    I went a little nuts and bought the salted oysters and calamari, seaweed, spicy fish cake, spiced tofu, pickled radish, and bean sprouts!  They also sold Uni here but unfortunately it was super expensive at $14.99 .. I miss uni, but NOT THAT MUCH! I know I'll find it somewhere else!

  • Review from Juan F.

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    • 6 friends
    • 33 reviews

    White Plains, NY

    3.0 star rating
    11/25/2010

    It was October 29, 2010.

    I couldn't find some good place to get dessert in Koreatown, so I decided to go to the supermarket to get some tteok (rice cake), which doesn't turn out to be any sweet, that's two stars off. Lucky for both of us, only the ice cream based on another Korean dessert called bungeoppang (crucian carp bread with red bean filling) prevented me from lowering down the rating. I generally don't like red beans but the vanilla ice cream filling help me savor the moment.

    I don't mind, because the other delicacies, like the kimchi, were good. I'll be coming back again, so don't worry.

  • Review from Laura A.

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    • 190 friends
    • 252 reviews

    New York, NY

    4.0 star rating
    10/21/2009

    I could like you because you are open until 11pm; or I could like you because you are closer than going to Flushing and you are located in the K-ingdom with the 24/7 restaurants that makes me not to be worry about when to eat a bite. Or I could like you because you are next door to Koryodang. And because you have all that I need and all that I don't know I need yet. For your fresh fruits, for your gigantic rice bags (ok, I never have get this.. but I always look at them), for your

    Rice Cake
    Vegetables
    Wasabi
    Tofu
    Noodles all kinds
    good prices
    Tropicana orange juice
    Nescafe
    Milk from animal or from vegetal
    Corn tea
    Korean and Japanese sweets (only if I can't stop by koryodang)

    cash or card... in separate lines.

    Lindt chocolate..including the spicy one with chili
    Honey Citron tea
    and for all the ethnic (Korean/Japanese) food that I don't even know and that offer me a wide world to explore; I swear I never get as excited at Dylan's Candy bar (who by the way doesn't sell gum)

    But if I like you is for your Tobagi Premium Cabbage Kimchi with Oyster. All sizes; small, medium, large bottles and superlarge bags. Your kimchi is one of the best I have including restaurants and a Korean market at Flushing that anyway I wouldn't ever know how to reach again. You make my meals as hot as spicy as I like. Kimchi-holic

  • Review from Audrey J.

    New York, NY

    3.0 star rating
    2/21/2008

    The people who put together this store obviously kept it in line with the not-in-America theme. Why else, after all, would they make their aisles SO narrow in a "we-are-not-in-America-the-land-of-obese-people" fashion?

    As you shimmy your way around other shoppers, you'll find a pretty good selection of Asian groceries in the middle of south Midtown. The location is super convenient, and while the prices aren't THAT great (um, hello, understatement), the fact that you can find ten different types of soy sauce alongside five different types of melon ice cream bars in the middle of Manhattan kind of makes up for the fact that you'll pay through the nose for them.

    Then again, in a world of limited supply (um...ONLY supply in Manhattan?) and increasing demand (as more and more of us non-Koreans are led to see the light that is the awesomeness of Korean goods), maybe this all makes sense.  Gun bae!

  • Review from Helen L.

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    • 224 reviews

    Tampa, FL

    3.0 star rating
    4/12/2011

    When I couldn't get to the ones in flushing, this was the one I snuck to during my lunch breaks. Its smaller but good for emergencies. It's a bit cramped but there's a little of everything for you.

  • Review from Joolie T.

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    • 657 friends
    • 1132 reviews

    Brooklyn, NY

    4.0 star rating
    9/12/2007

    best Korean store in Manhattan. hold on... isn't this the only Korean store in Manhattan!?!? don't know, but i don't care. Han Ah Reum has a lot of essential items in such a small space. i honestly think they should tear down Dae Dong next door and expand! hahaha.

    you want to roast some Jyi Po? (korean dried fish) on a butane burner? you can buy the burner AND the damn fish all in one shot! how convenient is that? i like standing right by the shampoo and ricecooker section because they pump the A/C really strong in that spot. me loves it. the black sesame soy milk, banana milk, and Melona ice bars are always on my shopping list.

    for a lazy Korean like me who doesn't like going to Queens or Brooklyn for groceries... Han Ah Reum is my safe haven. =)

  • Review from Furyk C.

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    • 365 friends
    • 240 reviews

    Chicago, IL

    4.0 star rating
    Updated - 8/25/2008

    In addition to all the other great stuff about this little grocery...they do a daily lunch-box style of meal that is great.  Sure it's the Asian equivalent of a trailer-park meal (mayonnaise salads and sometimes even Spam!!) it is great/cheap and easy, with a variety of hot meals(one per day) , a salad, Kimchee (duh)  and a big portion or nice jasmine (or rice with black beans for .50 more) and a choice of soup  
    - seaweed-mussel - your co-workers will NOT like this
    - Spicy seafood .50 more
    - Miso with tofu

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    1 Previous Review: Show all »

    • 4.0 star rating
      5/21/2007

      Moochi Ice Cream! This is for all the kids who always wanted to swallow their bubble gum but where… Read more »

  • Review from Sienna K.

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    • 114 friends
    • 154 reviews

    Philadelphia, PA

    3.0 star rating
    12/21/2007

    You know what Hanahreum feels like? It's exactly like the supermarket (for someone who commented on the false advertising of this word, that's what what Koreans call all their groceries) in rural Korea-- shabby, dirty, not well priced, but has all the Korean essentials.

    Snacks: It carries Homerunballs (think mini cream puffs with chocolate centers-- childhood favorite), Go-Re-Bap (really tasty 'crackers" in shape of various marine animals-- another childhood favorite), and Toonies (they used to be called Cheetos, but I think Fritos Lay discovered that they were using the trademark name without permission) that m2m doesn't. Superpoints there.

    Other packed stuff: You could find them elsewhere for cheaper, but in terms of convenience, not bad.

    Food stuff:

    a)No, it's probably not the cleanest, but the pork shoulders are absolutely amazing! It's about $6 for a plastic container, but it's really like $30 worth of K-town meat-- plus, it tastes better than any of the K-town stores. Nothing makes you a hero amongst your friends than having a Korean BBQ night at home.

    b) The Korean rice cakes are a disappointment. They're hard and stale.

    c) Skip out on the Dduk-bok-ki (spicy rice cakes). Awful. Hard. Not spicy. Weird filmy taste. Gross.

    Random Home stuff: Nice and cheap. Probably cheaper in Chinatown, but no epic battle to get through Canal Street.

    Teas: Skip out on the teas in boxes. Go to the teas in glass jars. I suppose being sandwiched between China and Japan, other tea behomeths, makes Korean teas forgettable, but the Korean herbal teas are really amazing. I highly recommend the citron tea (yool-mo-cha)-- it looks like orange marmalade and green apricot tea (mae shil cha) that looks like forest green marmalade. Just spoon out some of the stuff, and add almost boiling water. They're sweet, the apricot one puckery sweet, and really great mouth cleansers. The citron tea also doubles as a marmalade and goes well on lemon scones.

  • Review from Chris H.

    New York, NY

    4.0 star rating
    8/30/2009

    A quick re-cap on what others have noted as to avoid too much redundancy:  Korean grocery store, probably better than M2M, not as good as the NJ or Flushing location, etc.

    The aisle's are annoyingly cramped, and as such, I prefer to visit during odd hours to avoid too much competition or aggression with my fellow shoppers (Hell hath no fury like a pushy old Korean lady).  The narrow aisles require one to muster all the grace and aplomb possible to avoid the shame of destroying an entire display of ginseng tea or Shin ramyun with a misplaced footfall or errant elbow.

    However, this is NYC, and competition for space is part of the package.  And hell, i'd rather shop here - or drag a rusty knife across my wrist - than compete with the din and craziness of the Chelsea or Columbus Circle Whole Foods.

    Further investigation yields another striking and unlikely similarity to Whole Foods - the produce here doesn't suck.  And it's cheaper to boot.  In fact, i've found the produce is far cheaper and of higher quality than almost all other supermarkets in the city (Gristedes, Food Emporium, etc).

    As such, i've been able to maximize my shopping efficiency by picking up almost all my groceries here - from kimchi, to frozen mandoo, to fresh oranges.  And if only they carried frozen tater tots and diet sprite (my two junk food weaknesses), i'd never have to set foot in Food Emporium again.

  • Review from elise h.

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    • 202 reviews

    New York, NY

    4.0 star rating
    10/13/2008

    Whenever it's time for me to do a big Korean feast for friends or coworkers, it's straight to the Han ah Reum for me.  This place is conveniently located and it has all the basics you need to make your signature Korean dishes -- pancakes, mandoo, jap cheh noodles, soft tofu, kimchi . . . If you're a fan of scallion pancakes, get the "Korean Pancake Mix" in the yellow bag, add chopped scallions and fry 'em up.  Whenever I take these to a party people are always like, "These are so good!" And there's nothing to them at all.

    If you are too lazy to cook but still want some decent Korean food (without having to pay in the double digits at one of K-Town's fine establishments) this market offers plenty of pre-made grab and go foods in little plastic containers.  And the brand of kimchi they sell is pretty damn good!  

    They do have a small selection of Japanese and Chinese products, plus a larger section for American products, but this is mostly a Korean market.  In the back they also have produce and a number of plates, bowls, rice cookers, pots and other useful kitchen items.  They're not cheap, but they're all pretty good quality.  I've gotten a rice cooker, big bibimbap bowls and metal chopsticks here and they've all lasted in my apt for a while.

    If you don't know what something is, or if you have a question, there are so many workers around the place that someone is bound to know what you're looking for.  Just ask.  Once I called my mom on my cell phone and had her speak to the cashier about the product I was looking for -- and the lady was totally helpful, even though the market was busy as it always is.  Go here when you have some time and check it all out -- so many good products here and not enough time to cook!

  • Review from Lisa D.

    Brooklyn, NY

    4.0 star rating
    1/30/2010

    For non-Asians, this is market is like ye old curiosity shop.  For very reasonable prices, I scored:
    green tea soba noodles
    umeboshi plums
    ginger root
    soy paste ramen
    seaweed snacks and
    fruit juice hard candy in fun packaging

    The packaged fish filets and sashimi/sushi fish also looked very fresh, and the condiments selection was extensive.  On the downside, the space is tight and narrow and filled to the brim with product.  You will be bumped / knocked over/ nudged, and rarely with so much as an excuse me.

  • Review from Arthur O.

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    • 190 friends
    • 444 reviews

    Greenwich Village, New York, NY

    4.0 star rating
    9/12/2007

    I can't hate, despite the fact that there's much to dislike about the place.  

    The aisles are so narrow that shopping there is entertaining some sadistic joker who likes to watch city folk contort their arms in odd ways to avoid basket-to-basket impact at every turn and step.  

    Selection?  You take what they have.  They probably have one or two options of something you want, but maybe not your particular brand.  

    Pricing?  Bleh, let's not get into that.  It's Manhattan - not just Manhattan, in the smack middle of Manhattan, accessible via nearly all Subway lines - what do you expect?  

    Also, to give you a different perspective, if you lived in Chicago, say, in Wicker Park, you'd be more than willing to pay a few more bucks for the convenience and accessibility.

    So, that's what it really comes down to, when we talk about Hanahreum.  You've got your Korean grocery right there, in the city, covering all your basic needs and more.  End of story, no more complaining and whining.  

    Ummm, if you are willing to hit up Jersey or Queens for groceries, do you thing.  I'm jealous that you've a lot of time on your hands.  If you have parents out in Jersey or Queens or wherever else who can bring you Korean groceries, well, let's be best friends.  

    But unfortunate souls like me whom are addicted to Korean food and only have Metrocards as means of transportation, Hanahreum has and will continue to save/serve our asses.

  • Review from Caroline B.

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    • 27 friends
    • 38 reviews

    New York, NY

    3.0 star rating
    8/13/2007

    A place to get your korean market essentials, 1/2 a block from 34th Street/Herald Square trains.  Although this market doesn't compare to the much larger market I used to frequent in Oakland, CA, it's a decent place to get the goodies I need:  instant ramen and jajang myun, tea, seaweed, candy, crackers, cans of shikhye, and frozen stuff.

    The candy and biscuit/cracker aisle is just WAY too short and small, but it'll do when I happen to be in the neighborhood and have a craving for basic things like Pocky, grape or muscat gummies, or shrimp chips.   Or those sickeningly sweet marshmallows with a weird grape jelly-ish middle.

    Although the line can get long, checkout is generally very quick.

    BUT I really should take off one star for the fact that it sells one roll of kimbap for $4!!!!!!!!!!!!  Yikes!

  • Review from Natalia J.

    New York, NY

    3.0 star rating
    5/28/2007

    This is the only Han Ah Reum I know that hasn't been renovated into a cleaner, more modern "H-Mart". Maybe this one isn't even part of the H-Mart corp.
    It's too dingy to shop in.
    Outside the city, there are Super H-Marts! It's crazy but I love em. Supermarket Heaven. We need an H-Mart in the city.

  • Review from Rachel A.

    Jackson Heights, Queens, NY

    4.0 star rating
    12/22/2007

    I always wondered, "Where do people who live in the city go to do their groceries?" In my first week in NYC, I walked blocks and blocks just trying to search for a normal grocery store. After deciding that Trader Joes, Whole Foods, Shop Rite, etc. is not worth the trek unless I'm in the area, I stopped into Han Ah Reum for some carrots and potatoes. I feel like most of their asian goods are severely over priced which is why I refuse to buy them here but after cruising the aisles for a bit, I found my basket full of some really good buys.

    The fruit is not any more expensive than the price at regular grocery stores, I love that they sell the really thin slices of beef and pork, veggies are available, and who could ignore the bottles of sauce and candy aisle? My tip is to stay no longer than 10 minutes. Otherwise you'll end up spending more money than you planned.

    Han Ah Reum is in such a convenient location. It's a few blocks from my office and right by the Subway/PATH. My latest greatest discovery is the marinated korean beef in plastic containers. It's about $7 and it's really tasty. What a deal. I also love the way Han Ah Reum packs their groceries. They double bag your groceries with a paper bag in a plastic bag. This way your grocery bag doesn't split in the middle of the street. How thoughtful. Han Ah Reum- I was a little skeptical at first but now I'm a fan.

  • Review from Jen D.

    San Francisco, CA

    4.0 star rating
    8/15/2007

    If you live anywhere in Manhattan, this is the place to get your Korean groceries. That have everything that most H-Mart's and other Han Ah Reums carry crammed into a really small space. Although, they don't really carry a good selection of fresh veggies and their variety of meats and cuts lacks greatly.

    I think they stay open rather late as well.

    But if you live in Queens or Brooklyn, save yourself the headache and go to the nicer, bigger H-marts/Han Ah Reums out in Flushing, Bayside or Woodside. Or even the Han Yang in Flushing.

  • Review from Sooj O.

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    • 145 friends
    • 363 reviews

    New York, NY

    3.0 star rating
    6/7/2009

    Sigh.  It just can't compare to the one out in Flushing or the wonderous one in Little Neck.  But I am grateful there is one in Manhattan, and that they use every single inch of space to pack it with Korean groceries and food.  Plus, they stay open pretty late (I think until eleven).  

    I haven't tried all the prepacked food, but the soondae is reasonably good.  Produce is relatively fresh with exceptionally good asian pears. And I like the meat and fish selection which are well-priced.  If you are looking for Korean cuts of meat for grilling pork and beef, they have it.  Fish-wise, I saw some very well-priced mackeral, skate, and croacker along with some other selections.  A decent choice of banchans, including my favorite pickled spicy octopus.

    Also, great place to get sharp knives except for bread knives which they don't have.   Of course, they also sell steel chopsticks and Korean spoons.

  • Review from CJ M.

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    • 16 friends
    • 47 reviews

    Washington, DC

    2.0 star rating
    8/23/2007 1 photo

    I am not quite sure why I am attracted to Korean markets like a moth to a bug zapper, especially since my ancestry is Scotch/German and I was raised in Nebraska, but for some reason I am drawn to them.  It may have something to do with the fact that they are often located close to places that serve tasty barbecued squid. . .

    So this is the third Han Ah Reum to which I have been magnetically drawn.  It is much smaller than the suburban H-Marts that I have found in Virginia and Maryland.  The reduced size eliminates the huge assortment of fruits, vegetables, meat, and fish that are available.  If you live in Manhattan you are probably used this scaled down version of shopping but it was a little different for me to see and compare.

    Having said that it still appeared to have a good variety of all of your basic Korean cooking needs.  I would definitely have to make a regular stop if I lived in the city. . . think fly to a flytrap. . .

  • Review from Ro N.

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    • 80 friends
    • 1478 reviews

    New York, NY

    3.0 star rating
    11/13/2007

    I would buy korean products there but not their pre-packaged food there.

    My Korean co-worker loves going here because it's cheaper than Woo Jip.

    But it's freaking nasty and so not fresh!!!!!

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