Freiker, Inc

 

43

92

amy m.

San Francisco, CA

The results are in, if you want a dog, a rat or a human to change its behavior give it a cookie (or an iPod).

Freiker, Inc. is getting kids to ride their bikes to school in droves.  Kids can earn prizes just for pedaling to school instead of riding in the mom taxi.  This program not only makes the kids more fit, it also makes the roads safer,and the air cleaner.  And they do it all with just a little RFID chip in the helmet, a solar powered Freikometer, (and volunteers and donations).

I can't wait to see Freikometers at every school.

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