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Fit
Categories: Shopping Fashion Women's Clothing Shopping Fashion Accessories Women's Clothing, Accessories [Edit]
5707 College AveOakland, CA 94618
Neighborhoods: Rockridge, North Oakland
(510) 923-0784
- Hours:
Mon-Sat 11 am - 6 pm
- Price Range:
-
$$$
- Accepts Credit Cards:
- Yes
- Parking:
- Street
- Wheelchair Accessible:
- Yes
Sue K. said: "1. super expensive 2. totally worth it 3. natural and delightful products 4. real decent service When I went to this shop to purchase a bed in 2009, I came with a group of friends, one of whom was juggling (clubs) as we entered the…" read more »
11 reviews for Fit
11 reviews in English
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Review from Lee H.
1/15/2008
I'm a sucker for boutiques, especially those that line College Ave. I wandered into Fit one Saturday afternoon in search of a dual purpose dress to wear to both a girlfriend's wedding and to my own post-marriage ceremony dinner.
I was only in the shop for a minute or two when a women came out from behind the counter to ask me what I was looking for and to help me with my dress selection. I'm used to going into these types of stores and being completely ignored, so the helpful service was quite welcome.
In less than a half hour, I tried on three dresses, fell in love with one of them and was given jewelery, shoe and purse options to help complete the outfit. I left with only the dress, but was grateful for the dress/jewelery/purse pairings to give me some good ideas.
Both ladies were super helpful and seemed genuinely interested in my marriage ceremony plans. Oh, did I mention that I'm also a sucker for great customer service?? -
Review from Teresa C.
Oakland, CA
8/18/2010
I've recently come to the conclusion that I'd rather save up for a high quality item of clothing that I will be able to wear for years rather than spend money on flash-in-the-pan fashions that will scream "I think the best years of my life are behind me, so I'm going to cling to my youth by shopping at Forever 21 well into my late 20's."
This is the reason that I love FIT. Their clothing is classic and beautiful, and the sales staff are friendly without making you feel bad if you don't end up buying something. They've given me their honest opinion on several dresses (That one's pretty, but too formal for you to wear to work. You'll get more wear out of the other one, etc).
Is there clothing expensive? YES. Is it worth the investment? I think so. I've gotten compliments on the few (but cherished) items that I've purchased there, and I'm always happy with the way I feel wearing their clothing. -
Review from Sweetness G.
Albany, CA
8/28/2011
I'm a sucker for boutiques. They got the "high end" stuff at Fit. They have a few fashionable pieces... Despite the high end clothing and prices...I was really shocked that I was spoken to and asked if I needed any assistance. I didn't buy anything, but I appreciated the fact that I still got customer service and everything in that store was of good quality.
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Review from Eightlegs F.
Oakland, CA
5/31/2010
I ain't saying their dresses aren't pretty, or that the picture of Diane Von Fürstenberg outside isn't cool. I'm just saying that I don't *look* like I can shell out $400 for a dress or $225 for a sweater, and that's probably why the sales staff have snubbed me on two occasions. Their loss! I went to another shop.
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Review from helen l.
Berkeley, CA
6/4/2007
i was really bored one saturday afternoon and to kill some time i decided to stroll down college ave to see if i could find a new dress or some other unnecessary item of clothing.
FIT has a great selection from lines such as DVF, clu, robert rodriguez, cop copine, and they're one of the few boutiques around the area that i've seen carry bettye muller shoes. but the pieces are a bit too grownup for me....i prefer much girler, frillier pieces (think rebecca taylor, catherine malandrino, tracy reese). maybe someday when i decide to trade in my ruffly white dresses and empire waisted smocks for real seperates and sophisticated dresses i'll be able to find something here.
plus one star for friendly staff who really earnestly tried to help me find something :) -
Review from Cathy C.
Oakland, CA
4/16/2010
I have been shopping at FIT for several years now. It is hands down, my favorite boutique in the Bay Area. In fact, I have to be careful how often I stop by, because inevitably I will find something perfect for me. The owner and sales staff have supremely good taste (and will let you know if something doesn't look right). The clothes are sophisticated, great quality/fabric/design-I love lines like Strenesse, Cop Copine, Pete, DVF, Robert Rodriguez, Teenflo and FIT also carries a unique selection of Velvet & Three Dot. Inevitably, when I wear a piece I bought at FIT, the compliments don't stop! Great neighborhood location as well - the Pasta Shop complex is just a block away!
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Review from April T.
Fairfax, CA
5/6/2009
I couldn't believe the price I payed for a Vera Wang dress...! Yes, the carry Vera Wang... her blue line... it was originally over $500 and I paid a little over $120 for it... I couldn't believe it... It's such a super cute dress... I first thought that the women who worked there would be the biggest snobs because of the labels they carry but they were super nice and helpful... ! it was near valentine's day and they suggested a hip restaurant in oakland that my boyfriend and I went to... Some people could say they were a little pushy but they really just seemed interested and into helping me... I've never been treated so nicely at a high-end store...
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Review from Becky C.
Oakland, CA
9/19/2008
Beautiful, tasteful and elegant clothes - everything I have from there works for me all the time. Go for the tailored pants, fun and funky t-shirts, beautiful leather bags and great dresses!
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Review from baretta v.
San Francisco, CA
5/17/2008
the best customer service....you never feel obligated to buy something you just want to because of you natural women instincts
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Review from Louise O.
Oakland, CA
5/25/2008
I really enjoy shopping here. I would agree with the one reviewer about lack of girly items. Lucky for me, I'm not a girly girl and my job requires more conservative business professional clothing. (shocking, I know, in CA). I always end up with great service and really unique items. I say end up, b/c often in the beginning of my browsing, service is a little slow. I think that's because they're busy helping other gals already in the dressing room.
However, once you're in a dressing room, they start pulling items and before you know it, I have a stack of new clothing that I just have to have! They receive regular shipments and carry many high end brands that I enjoy. They give honest opinions and tried to talk me out of a $700 pantsuit last time, which they liked on me but didn't love. I still liked it and bought it anyway. I'm never rushed and have been known to try on 40 items and spend at least 1 hour in the dressing room. If only they could create space for more dressing rooms.
So while I spend more money here than I ever intend to, I end up LOVING the item and get more use out of it than some plain, non unique garment from the box stores. I encourage you to give it a whirl. -
Review from Suzanne G.
Oakland, CA
2/21/2009
its the best. go there.
