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Categories: Cheese Shops, Restaurants
Neighborhood: East VillageAstor Place (6)
8th St-Broadway (R, W)
3rd Ave-14th St (L)
Mon-Sun. 8:30 a.m. - 6:00 p.m.
On a recent visit i picked up the following:
- 1/2 lb of drunken goat
- 1/2 lb of mustard gouda (total hit w my friends)
- 1/4 wheel of brie
ALL FOR $8. Say what?!?!
Get on that line before 6:30PM and make sure you have cash.
I've got a friend who drops by East Village Cheese every Friday on her way to work, because she provides the local drunks at the bar she works at with a selection of cheese, crackers and sausage...nice lady, huh?
Anyway, if I'm on the East Side, downtown, and I need cheese; I'm probably heading here. They've got your staples, but they've also got some of my favourites like Morbier, Reblochon, Garrotxa and some great triple-crèmes like Brillat-Savarin or St. André.
FYI: this is where I got the Robiola for my Robiola & Pancetta Panna Cotta.
This place is a monument to why I could never be a vegan. I mean, I can agree with the whole "morality" thing pretty easily. But confronted with a healthy slab of smoked gouda, I'm capable of throwing ethics to the wind.
Of course, as a dirt-poor New Yorker, I'm not always able to afford the kind of cheese that makes axiological abandon so delicious. Oh, wait, scratch that, and put that last sentence in the PAST TENSE! Because I recently found East Village Cheese.
Here they have all kinds of cheeses for ridiculously good prices. I'm talking the kind of prices that make you wonder if they bought these cheeses from the guys selling D&G handbags outside of the Whole Foods at Union Square or something. But they didn't! These cheeses are delicious and, in some cases, like 30% of the price they go for in other stores.
I'm not sure how they do it, but I'm not inclined to ask too many questions as long as the cheese is delicious and the prices low.
I can not profess my love for cheese enough, I am no connesiour however when I was younger I was convinced that cheese and I made a truly beautiful couple! And seldom did I meet a cheese I didn't like.
While walking back from Yoga To The People this morning with my sister we happened passed "East Village Cheese."
I was going to walk right on passed it, assuming it was another empty store not unlike many of the other establishments riddling the neighborhood; Since they have no real signage, well by no real signage, I mean all of their signs are actually hand written advertisements on 8.5x11 computer paper, taking up about 80% of the glass.
Intrigued I strolled in
The first thing I noticed about East Village Cheese is its odor. It's a cheese store and so it stinks, terribly.
2) I noticed how FREAKIN' cheap everything was, I mean some wheels of Brie were about a dollar?!
I took in the whole store, walking from the entrance to the back taking everything in. They have everything you would want for a little cheese party (minus the wine). The have these tasty multigrain crackers, some delicious preserves, tea, and coffee, and so so much more!
I ended up walking out with a 1/2 lb of smoked Gouda, and 1 lb of Manchego, also as an impulse buy we got one of the few loaves of bread left behind the counter. The damage? About $7
The whole time I thought that there was some sort of catch, is the cheese off? Are they going out of business (it would explain the signage)? Are they a new business?
None of the above, they've been there for a couple of decades, going strong, and the cheese tasted fabulous!
I think this store might be just the sort of inspiration I need to have a pretentious cheese and wine party, VERY soon.
I came here on a scouting mission for a cheese party that I'm planning. Mission? See what $50 will buy me here, including the requisite crackers/breads. Conclusion? You will do amazingly well with $50.
The cheeses here are a crapshoot of what cheeses they happen to have on hand, which is a bit exciting for people who like surprises. You just go and get what strikes your fancy based on what they have and what they look like (no tasting allowed). Easy peasy lemon squeezy. They're bound to have certain run-of-the-mill cheeses, but they really come through on the exotic ones. On the day I went, they had stuff listed on the board like English Huntsman, which I had never heard of, which made me think of Wallace and Gromit, which then brought out some warm fuzzy feelings. Of course I had to get a half pound of that. I also got a half pound of Danish blue cheese because they kept that one in the fridge. (I noticed they tend to slice for you the cheeses that are on display, unrefrigerated. I'm not suggesting that's a bad thing, just wanted to taste some frigerated cheese is all.) Total damage: 2 cheeses, 1 lb total = $3. Crazy Eddie crazy!!! They were both yummy, by the way.
Cheapest coffee/tea you'll ever find in the city.
75cents for 12 oz. Say WHAT?!
I wish with all my heart that i lived near this cheese shop. Sadly I reside in Los Angeles, and this is probably the biggest downside to living on the west coast! I will never find this diverse a selection, for as dirt cheap, as I can find at East Village Cheese. They are a cash only place, and some people have mentioned this as a bad thing.... but when you can buy cheese for the spare change that is getting all crummy at the bottom of your handbag -- you DO IT!
A large half wheel of brie will cost you about $2. This blows my mind, I'm not sure how they are able to make profits this way. Also the same pre-packaged slice of Roquefort that I buy at the grocery for $7, is only a $1 here.
It's also very unpretentious and not as "snobby" as most cheese shops I've gone to. East Village Cheese in my opinion is one in a million in terms of quality of food for the prices. The task at hand now, is to find a shop on my side of the states that is just as good as this!
This place is AMAZING. My roommate and I both went cheese shopping one afternoon - I to East Village cheese, she to our neighborhood store (which is actually pretty cheap)...we came back with the same brand of brie, my price? $1 her price? $8....
I agree that you have to be somewhat careful with the pre packaged cheese up front, but just read the expiry labels and you'll be fine.
Much like many other people, I came in without realizing that the place was cash only and was reduced to digging through my handbag for spare change - I managed to come up with exactly $4. Only at East Village cheese would $4 yield such bounty: a piece of Stilton with lemons, a huge wedge of okay quality brie and some of those little crostinis..
I'm intrigued to go back and see how their prices for olives etc stack up. I get the sense that their general groceries aren't that cheap (case in point: fage yogurt was 2.38 versus 1.99 at my corner grocery store).
But - for cheese, this place is UNBEATABLE. So excited it's in my neighborhood!
omg, i am never buying cheese from another. you are the one for me, this is a commitment i can make without a panic attack.
$1.50 for Boursin!!! AHH, you are going to make me very happy.
I Love cheese, and this place sells it for dirt cheap. I wish i lived closer, so i could buy my cheese weekly.
Great Saga blue chese for $1.00! They also sell cheese by the slice!
My only regret is waiting a few years to finally stick my head in and check it out. I came here when I first moved to the city to pick up some goods for a fondu get together. It was so crowded and I didnt have enough cash and they don't take credit cards, so I was pissed and vowed to never return. Glad I stopped being a sissy bitch and got over it. I finally made it back today. I have a brie loving friend coming to visit so I popped in and was blown away by how inexpensive everything was. I got nice portions of brie, blue stilton, and roquefort for less then a ten $pot. F Wholefoods, this is my new jam. I suggest going mid day if possible to avoid crowds and don't forget your cashola!
Also, .69 cents gets you a 12oz delicious coffee. Recently went back and got a lb of "Drunken Goat" cheese and Manchego. Holy shnikes it's on.
Cheese, cheese, and more cheese. Oh yea, and olives, grape leaves, and other yummy items! East Village Cheese is a mecca for incredibly low priced cheese. A few weeks ago I bought a pound of ricotta, brie wheel, half pound of olives, and half pound of grape leaves for under $10. I didn't know that was possible--especially in NY! It was all fresh and delicious!
ahhh, East Village Cheese. The Century 21 of cheese. Can't add much to previous reviews. It's just, good, tremendously cheap, cheese. They have a good range of other cheese-compatible groceries as well. Wish I lived a little closer.... (Did I mention the cheese?)
I love this place. Great assortment of cheeses. I have not found a cheese grocer with such variety and at such prices.
CASH ONLY!!!!
Normally, if someone "cuts the cheese" I am pretty upset...how rude...
BUT at East Village Cheese, I love when they cut the cheese, mostly because the cheese is amazing and their prices are great. They used to be closed on Sunday but recently, I saw a sign that said this was no longer the case. They aren't really open late per se, I would call before going to make sure that they will be open.
if it weren't for this place, I couldn't afford to throw parties!
For less than $12, I cheesed up for a party for 15 people last week. Including crackers!
Cash only is a small price to pay for such small prices.
Well firstly, that person below who gave all that really helpful information (thanks for that, by the way - explains a lot!), said that they let you sample. I don't know if the rules have changed since that review was written, or if they just didn't like my face ;) but they said no tastes when I went in there for the first time today.
The first thing I saw was the cheap case up front with loads of brie, goat, jack, smoked cheddar cubes (I think those kinds of zip-locked packages (like cubed, shredded) are prone to mold, but what do I know), among other unbelievable deals. I, being the savvy consumer I am (translation: high radar for bullshit) wondered, and even asked, why they were so cheap, and if they were close to expiration? Nonetheless, I delved into the adventure that was this nondescript cheese shoppe.
I was having trouble deciding between the domestic "less salty" feta for $2.99 lb, or the imported Bulgarian sheep's feta. I love sheep's feta, and I also love salty feta, so being refused any way to decide by taste, I went for the Bulgarian. I also got some sliced muenster, white Stilton with apricot, and the brie and goat from the cheap case up front for a dollar & one sixty-nine respectively. I also got a tall bottle of what looked to be a moderate grocery type white wine vinegar, some Maille, another unknown brand of double concentrated tomato paste, and a long sourdough baguette.
The brie was packaged in a sealed wrapping (think individual ice cream cone), so I unwrapped it to get it into wax paper. I guess I wasn't so surprised, but still disappointed to find mold all over the rind. Ok, let me try cutting it - maybe the gooeyness is still gooeylicious? It tasted off to me... I threw it out. I think, "it's a dollar loss - maybe I'll mention it to them next time I'm around."
Going about my business, I later decide I want a snack - I grabbed a couple of slices of the muenster - I got a half a pound, but so far, so good. I put them on some chips with beans in order to make a li'l plate o' nachos. after they came out and I sprinkled on some hot sauce, something was missing, and I thought that perhaps a sprinkle of the feta would be a good idea. ...........WHOA. IT SMELLS LIKE SHEEP. ..........WAIT. IT TASTES LIKE SHEEP - ok, not mutton, but that smell! It was definitely off. I can't imagine it was supposed to taste like that --wasn't even feta-ey. So I bought 5 cheeses there, and so far 2 are off. Oh, I got some artichoke hearts in their olive bar, and those are good.
I think I will go in there and complain - I have to look at my receipt, but I'm pretty sure that was $4+ worth of cheese, which is a lot of $ for me. Oh, no complaints about the bread either - though I didn't inspect it.
Depending on their response when I complain, I might continue going there like you do the fruit guys on the street. Be weary - make sure it looks ok, that you don't think there will be any surprises, buy things you can see (like a sealed chevre with a clear wrapping)... Though I've completely stopped going to the fruit guys on the street...
If they don't give me a hassle when I go in there, and if there are no more problems with the other things I bought today and seem to be a deal, then maybe I'll go in the store and take it with a grain of salt (or a cracker).
UPDATE: yeah, like 3/5 of the cheeses sucked.
prepackaged goat was fine
muenster was ok
prepackaged brie was moldy
prepackaged stilton w/ apricots tasted like gym sock, and texturally was like, mealy? weird crumbly? just strange and spoiled.
feta smelled like elephant butt and i wasn't about to taste it.
if you must - buy what you can see, be weary... some good deals, others are gonna make you lose $. also, the sourdough wasn't all that... i might buy there once in a while when trader joe's is out of goat, but i don't forsee going in there a lot (though i will go in and complain about my $5+ loss)
This is a heaven for cheese lovers, not snobs. This cheap cheese is brought to us by a simple motto: "Buy wholesalers' surplus cheese at rock-bottom prices; then price it so it will fly out the door"
When you walk in you are met by the refrigerated cases with supermarket styles packaged cheese, spreads, hummus, and sometimes mozzarella balls for an outrageous 1.99! Past this is the goldmine for the budget conscious cheese lover - piles of bulk cheese waiting to be taken home with you. You are at the mercy of the (surplus) market, but there is always something good - like $5.99lb Fol Epi or Smoked Gouda all with a 1/2lb minimum (no problem for me!)! Some of the cheeses are the same prices you'd pay anywhere else (like $7.99 lb fresh smoked mozzarella) and the store can get rather busy (especially between 5-6:30) so use your time in line reading the boards and figuring out what cheese you want.
FYI, the soy cheese tastes like soy cheese and is not vegan.
When you get to the counter there are no samples, but its cheap enough to take a leap of faith; so trust your own instincts. This is also the time to order from the antipasti bar (also a 1/2lb minimum), which offers a wide selection of olives, vegetables, stuffed grape leaves, and some of the best darn cornichons I've had in a long time!
The back has miscellaneous related items such as crackers, jams, dried fruits, nuts, pitas, refrigerated pastas, cookies, chips, canned goods, and so on at not so special prices - but it saves a trip the regular market if you're making up a cheese plate.
When you approach the register, get your cash ready, and cross your fingers that a French or Sourdough baguette is still left.
And as everyone else has said, the Brie is really good!
Great prices, super friendly staff.
This is my First Five star rating since i signed up for Yelp.
I love this cheese place wholeheartedly. 1/2 lb of mozzarella is 1.99! if you buy that in a supermarket, it would cost you 7 bucks.
A whole variety of good cheeses, from Munster to Bree to Pepper Jack.
Everything is the best price, fresh cheese, and simply the best.
It may be difficult to find the place, but try to look for a 5 bucks barber school, it's right next door. I Definitely recommend this place to anyone out there, especially for those of you who are cheese lovers. I'm one of them yawh! haha
Happy Eating guys, glad to review, this is Inside Spoon.
A recommendation from a friend brought me to this place and I'm glad I decided to check this place out.
At first, the walking into the store brings a big whiff of a funky cheese smell, as if cheese expired.
Based on another's review from the beginning of this year, I was kind of scared about buying from this place, thinking that I would be scammed into buying expired and smelly cheese
Leaving the store, I purchased a 4oz log of herbed goat cheese and a chunk of Marble cheese. Goat cheese was $1 and Marble cheese was $1.79. Goat cheese for a $1, what a steal!!! I went home and immediately opened up the goat cheese to eat with some crackers and honey...yum yum. Cheese smelled at first, but not a sour smell that indicated that the cheese went bad. Ate both cheese and am still alive!!!
Definitely a winner!!! I will try to go there often for all my cheese purchase.
Um, WOAH.
So, okay. My friends and I are Christmas orphans and planning to cook a big Christmas dinner, right? But we're all broke and it's all Depression 2.0 right now and whatnot, so we're all trying to save coin.
So the hostess decides she's making a ham (as in, "Hillary, make him a ham." Name the movie. Clue: it's terrible and from the very early 90s) and, of course, any Christmas dinner worth its salt needs a potato dish, right? My mother is obsessed with Ina Garten or Una Garten or Uno Garden or whatever the hell her name is, and makes this RIDICULOUSLY good potato dish of hers all the time, which I volunteer to make. It relies heavily on gruyere cheese.
Um, hi. GRUYERE CHEESE IS F'ING EXPENSIVE. Holy God. And, of course, the recipe only calls for a little bit. So I was totally bummed--no Gratin Dauphinoise for me and my friends, with Gruyere costing $17/pound minimum. Sigh.
Enter East Village Cheese, where somehow, their best gruyere is only $12/lb (don't get it twisted--my ass bought the cheap $10 shit. I come from a long line of white trash. I'm thrifty like what) AND you can get as little as half a pound, which means for $5 I got enough gruyere for the Dauphinoise and quite a bit left over to put on Finn Crisps (ohhhhh, Finn Crisp, how I love you, you are the cracker of my people).
Plus, I got a half-pound of feta for a salad I'm making for...wait for it...A DOLLAR FIFTY.
IT'S A CHRISTMAS MIRACLE!!!!
Open up the door and see
All the wondrous cheese;
I think it was made just for me,
The prices do well to please.
Forsake Whole Foods and Food Express
Because East Village Cheese does best;
The formers prices do depress
While the latter's are all but blest.
Wheels, wedges, and chucks of cheese
Make my wily world go 'round.
The employees make me weak in the knees;
But at last, Cheese Heaven I have found.
So when you dream of camembert and bre
Remember what I've said:
Go where my friends have just shown me;
The cheese will go straight to your head.
This place is a haven for cheese-lovers and cheapos like me. I almost walked right by it today... you can barely find the door because every inch of window/door space is covered by handmade signs with the current specials. They have tons of random specialty cheeses, and if you go to the back of the store there is a HUGE selection of crackers, chips, dried fruits, beverages, etc. Way more than I was expecting.
Anyways... I got a wheel of dried figs (because I'm actually a 95 y/o grandma in disguise)... and also this weird/delicious wheel of baked brie with olive and red peppers in a pastry crust (it was in the front case to the left of the door). I've never had anything as smooth and classy-tasting as that before.
Prices were pretty good. $3 for the figs and $2 for the baked brie thing. Lost a star because when I went the cashier was kind of in a bitchy mood, and she was talking on her bluetooth.
I had been meaning to stop in this place for the first two years that I lived here but somehow it always escaped me...and now that I finally did go there I can't believe how amazingly affordable it it. I am a cheesa-a-holic, ask anyone who knows me, and I can now afford my addiction! Hurray for the East Village Cheese shop!
two notes:
it's cash only
it's so easy to walk right by
Amazing prices, Awesome selection!
You can't go wrong with the East Village cheese shop.
Warning:
Go in, ready to buy...The smallest amount of cheese they can sell is a half-pound...And for the price, you'll end up buying several.
And its cash-only!
This place is hidden by a bunch of its own pricing and advertising which makes it a hidden gem if you find it.
Yes, it's somewhat small but who cares? Half a wheel of brie for $3! It was bigger than my friends head!
The workers are friendly and apparently so are the customers. They asked me if I shopped here often and if I could recommend anything. They have a whole wall of crackers you can buy with your cheese. Cheese is displayed all over the counter with prices all under $10 for a pound.
My goodness, I should have bought the brie! Am I still kicking myself for it. I am definitely returning.
You can also buy bread, bagels, Nutella, and other dippings!
Dear Vegans,
This place carries the best, most realistic soy cheese I've ever had. Looking to melt bleu on green beans? It's incredible. Gouda grilled cheese? Too real! Unlike most (gross) soy cheese, you can even eat it uncooked and it's tasty!
Dear Non-Vegans,
I can also vouch for the fresh pesto (OMG), bread deals, and "real cheese" - this place is aces. Go around the corner to Trader Joe's and it's the most successful one-two grocery punch in Manhattan.
CASH ONLY.
And yeah, I'll make it rain in here. They have quite an impressive collection of cheeses! Even gross ass soy cheese. Whenever I'm in the neighborhood and I actually have cash in my wallet I will spend it here. Goat cheese, gorganzola picante---- oooh yeah, I'mma gonna collect a lactate of each animal.
I love it!
A gem of New York with terrific prices. You can walk in with a $5 bill and walk out with mounds of cheese you won't be able to finish. Only downside: cash only. I once came with eager hearts to buy, but had just $2 and a bunch of useless high-credit-level plastic.
Seriously? A pound of double creme brie for $3? The same goat cheese sold in "regular stores" for half the price? Balthazar rosemary rings for $2? Coffee for 69 a cup? There is one of three things going on:
1) There is a portal at the door to 1990, where these prices make sense.
2) There is some sort of delicious scam.
3) It's a cult.
I'm not particularly concerned which of the three it is - all I know is that it is delicious. I trek out from Brooklyn specifically for East Village Cheese (Trader Joe's is also a priority). I highly suggest that you visit.
Oh. My. God. Tell the paramedics it was death by cheese.
This place is TINY, and it can get quite crowded, but it is INCREDIBLE how much is available in this place!! The cheese selection is fantastic, and the prices can't be beat! Where else can you get a round of fresh, tasty brie for $2? Service is fast and friendly. They also offer fresh breads and coffees, but I can't seem to tear my eyes and hands away from the cheese. My only complaint is that they don't offer any samples. With so many options, I get a little overwhelmed, and I'd love to be able to try new cheeses. HOWEVER....with prices this low, I usually end up buying unknown cheeses anyway, and they're usually fabulous.
To avoid crowds, stay away on Saturdays. It's crazy. It is much more comfortable to shop during the day on a weekday.
Great selection of cheeses and food knick knacks.
I just need to rave a little more about this place. It has the cheapest prices in Manhattan, and the service is great too. Since I first discovered it through Yelp, I've been back obsessively, and they've earned another star for being so dependably good.
The only downside is, you really can't buy cheese anywhere else after you shop here. You just feel silly spending $7 on Brie, when you could get it for $1 at East Village Cheese.
For under $2, you can get a huge wheel of Brie cheese that would be much more expensive elsewhere.… Read more »
As consolation for having to live across from two of the noisiest buildings in the city, God placed this cheese shop around the corner from me. While the focus is most certainly on cheese, this store has much more - coffee, bread, pastries, and and assortment of nonperishable edibles, including rather hard to find items like quince paste and obscure brands of chips.
The major draw here - beyond the sheer variety and range of cheeses - is value. Not all their cheeses are cheap (parmigiano reggiano, for example, is no cheaper here than at most gourmet grocery stores), but I find that reassuring - it must be THE REAL THING, right? But many cheeses here ARE absurdly cheap - like $3/lb cheap, or less!
Their specials are constantly changing, which is bad if you are like me and can't leave this store without 6 different cheeses and god knows what else. Brie en croute for $1.99? Giant wedges of imported French brie (the President label just barely covered with plain white wrapping) for $2? You get the idea.
I'm very fond of their imported packages of sausage and ravioli, and I'm dying to try some of their 'deli' selections which include standard cold cuts, olives, artichokes etc (at excellently low prices) but also their own flavoured cream cheeses, TOFU-vegan 'cream cheeses', and other store-made spreads.
NOTE: the store can get very busy at times, and it's not tiny but it is small, so be prepared for a little wait if you come in at a peak time. Excluding the prepackaged items, there is a 1/2 lb minimum per cheese, and this store is CASH ONLY.
NOTE 2: Hours are 8:30-6:30, 7 days a week, and their actual phone number is 212-477-2601.
This place is suspiciously, suspiciously cheap. Bargain basement, rock bottom, the-cheese-must-be-made-with-rat's-milk cheap.
But thus far I've only had excellent experiences with East Village Cheese. They have a gigantic cheese selection, most of it significantly cheaper than anywhere else. And their super-specials are frankly amazing and worth the trip from Queens.
Two days ago I bought a pound of Cotswold cheese with onions and chives -- utterly delicious and aged to mellow perfection -- for 2.99. I also got 8 ounces of brie for 1.50 and a wedge of Danablu for 1.00. They are all delicious and, most importantly, mold-free.
East Village Cheese allows me to live high on the hog for nothing. Forget Whole Foods and Dean & Deluca. Come here and put what you save over a year toward paying off your credit cards, which is what I'm doing.
I pick up the 69 cent cofee a couple of times a week when I don't have two dollars for my coffee. (75 cents with tax)
There are tons of deals to be found in this store. The balthazar brown rye bread and brie is awesome. They also stock the emi swiss yogurt which I enjoy (grapefruit flavored).
Well, let me tell you, this is the only place to get your cheese. Just accept it as a fact. There is no other.
Take a walk along third ave, and stop by the store whose windows are completely covered in colorful handwritten signs for cheeses and prices. The storefront seems out of place, but thats just because its been there for so long it looks like the grandaddy that will outlive all the lame little delis and salons that have recently moved in next door.
Anyhow, open the door. For $1, may we interest you in a giant hunk of herbed brie? Or some Boursin (which ususally sells for about $5)? Or a nice log of goat cheese?
Take another step foward and contemplate taking a ball of gouda the size of a wiffleball out of a big basket labled $3. Or maybe go to the cheese counter, and get anything from a delicious havarti to a green soy cheddar (uhm..let me know how this goes).
Or you could get a variety of antipasto: olives, artichoke hearts, gerkins, roasted peppers... Or maybe some spiced ham? Or how about some cream cheese, various types?
The list goes on in the back of the store: gnocchi, crackers, jams, pepperoni, pesto, cookies etc etc. Oh did I mention the coffee counter, which has morning specials of coffee and danishes, or you could get a quiche pie, or a baguette.
When I was describing this shop to my friends, it sounded like it was a huge megamart, but in reality, all of this magically fits into a little hole in the wall no bigger than your corner deli. Smaller, acutally. Anyhow, go have a ball. Set up a picnic, or a fancy antipasto plate for dinner guests. But just remember, this store only takes cash. But thanks to the prices, you won't need much of it.
Coming from New Zealand, where we buy cheddar by the kilo, grate handfuls over every meal, frolic beneath branches of low-hanging cheddar, paddle in streams of melted cheese between banks of toasted bread, and embrace the soft bosoms of the family cows that fed us from birth (I may be exaggerating somewhat), it has been difficult for me to adjust to cheese not being a daily food item, and calling that orange plastic substance "cheese" (it is not worthy).
Fortunately East Village Cheese makes daily nibbling affordable. It is often cheap cheese rather than good cheese sold cheaply - the lower priced items can be unsubtle, icky, or near their sell-by date (not always a bad thing if you like strong flavor). Some cheap cheeses like their feta are better for cooking with than featuring in a salad.
I've never found Murray's Cheese quality cheese near its sell-by date here, as some people claim. The selection doesn't vary much. Everything is well priced but often the jam, dried fruit or cheese is similarly priced elsewhere (however, then you have to look around). They always have vegan cheese (good on 'em), though it's the same stuff each time and the blue one freaks me out, it's the color of zombie flesh.
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