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6 reviews for August Schell Brewing Company
6 reviews in English
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Review from Nick M.
Minneapolis, MN
12/29/2011
The tour itself is fine, and the beer at the end is worth the $3.
But......
For me two parts of the experience make this a great place/tour:
1) beautiful grounds - honestly it was awesome
2) the museum - yes I am a total geek and thought the museum was better than touring the brewery itself
I can't wait to go back to New Ulm again, I think it may be for Oktoberfest (yeah, I know, cliche, but I feel like it's something I have to do). -
Review from Adam W.
6/28/2010 1 Check-in Here
The Schell's Brewery presents a fine way to while away a couple of hours while in New Ulm. Tours are popular and are offered on a first come-first served basis. If you are interested in a tour, do as we did and arrive early to sign up.
I suggest that you leave some time before your tour to enjoy the brewery's museum, which contains many interesting trinkets and artifacts documenting Schell's history as America's second oldest family owned/operated brewery.
The tour itself is short but entertaining. Although we did not get to see the production floor, I don't view this as a negative. I've been on enough brewery tours to know that looking at big vats of beer brewing is much like looking at big fields of grass growing. The key to a good tour is the guide and the quality of information delivered. Our guide was very friendly and gladly entertained questions. I learned a lot about the history of the brewery and how it fit in with the community over the years. The tour ended in the tasting room, where we had the chance to try a wide variety of Schell's beers.
After the tour, take the opportunity to stroll the grounds. Enjoy the many beautiful gardens, gawk at a peacock or three, and think about all that you have learned. At $3/person, this is the best bang for the buck in New Ulm, hands down. -
Review from Jovan M.
Blairsville, GA
9/3/2010
The tour provides a great history lesson of Schells, the area, and the brewery. As others have stated, the tour does not include the production area. They cite OSHA and safety concerns, due to the tight space. Having been on several of these tours it was no loss. If you want to see it all, go for the anniversary bash.
The best part is the tasting. You get to sample almost all the beers, and the root beer. Do not skip the root beer! It's the best ever. -
Review from Pru B.
Washington, DC
9/23/2009
The grounds of the Schell brewery are beautiful; there are four peacocks (three males and one female :D) that roam the garden. We got the "short tour" - which included a brief history about August Schell and family, a video explanation of the brewing process, and a five-minute talk about the giant copper brew kettle, probably because it was 80° that day. Or, because they know people visit breweries for... the free beer.
I sampled five beers - Pilsner, Firebrick (Amber Lager), Pale Ale, Stout, and Dark Lager - and root beer. I prefered the Pale Ale and root beer, so did the bees and wasps. The gift shop is also full of kitschy stuff and souvenirs. If you're ever in New Ulm, take time to visit the brewery. -
Review from Kevin M.
Minneapolis, MN
8/3/2008
I have been hearing about the Schell's Brewery tour for years, and finally got a chance to go. I was not disappointed by the lovely grounds, the wild peacocks roaming at will, or the extensive historical exhibits. The free beer in the tasting room at the end was plentiful. And the guide, while a bit prone to excessive "umming," was quite knowledgeable.
My one complaint, and the reason this brewery only got three stars of five, is the tour itself. They gave us some of the history of the company, and took us up into an impressive nineteenth-century building, and proceeded to... show us.. a.. video? We didn't even see the production floor. They showed us the old brew kettle that is no longer in the brewing building, but we didn't see any assembly lines. Granted it was an informative video, but I wanted to have my Laverne and Shirley moment! As a museum it was fascinating, and they even got us a little drunk, but as a brewery tour it left out the whole brewing process, which left me feeling a little cheated. -
Review from Raja V.
Minneapolis, MN
6/11/2011
Scenic setting - set right up against a mountain. 2nd oldest brewery in the US, and hence it's neat even just for the history. Nice tasting room and very generous amount of beer.
