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Sunrise Mart

4 star rating
based on 35 reviews

Category: Specialty Food  [Edit]

Neighborhood: Manhattan/SoHo
494 Broome Street
New York, NY 10012
(212) 219-0033
  • Nearest Transit:

    Canal-Church Sts (A, C, E)

    Canal-Varick Sts (1)

    Prince St (R, W)

  • Price Range: $$
  • Accepts Credit Cards: Yes
  • Parking: Street
  • Wheelchair Accessible: No
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35 Reviews for Sunrise Mart

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Photo of jason o.

Elite '08

14

70

jason o.

New York, NY

3 star rating
08/16/2008

we like to come here, pretend we're japanese (white people can't tell! hee hee) and buy rice and furikake.

if we're not sober then we come home with armloads of Pocky (MEN'S Pocky! hahaha) and Hi-Chew instead.

one day we'll probably not be paying attention and end up leaving with a Hello Kitty rice cooker and some Chococat tupperware.

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Photo of Dorothy L.

 

53

334

Dorothy L.

San Francisco, CA

4 star rating
08/15/2008

had to kill some time so stopped here to pick up some drinks.  tried the most yummy aloe peach drink ever.  now im on a quest to find it in sf.

the most friendly staff work here.

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Photo of Ryuichi S.

 

0

10

Ryuichi S.

East Elmhurst, NY

4 star rating
08/04/2008

Sunrise is great for a quick snack & a few grocery purchases. Their sandwiches and bentos are good. I personally like their Kimchee-don-what-cha-ma-call-it. They have less grocery products than Jas Mart but, they do have some cute useless keychains...

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1

60

M G.

New York, NY

3 star rating
08/18/2008

Get the shaved ice!!!  It is awesome.  

The prepared fried tofu cubes are also tasty.  This place has a weirdish vibe, but it's a good stop for non expensive quick lunch in Soho with somewhere to actually sit.

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Photo of Christine C.

 

1

10

Christine C.

New York, NY

4 star rating
07/24/2008

I love Sunrise Market! I come to this location because it's close to where I work. When I have a craving for Japanese food, snacks and various sundries, this is my one-stop shop.

If I'm there for lunch, I usually pick up the pre-packaged soba noodle and shrimp salad or choose from the their large selection of onigiri (salmon, tuna, bonito, umeboshi with an option of brown/white rice). They also have soups (two types of miso), edamame and french fries too!

My favorite part of the store is the upstairs...where you can find assorted barley and green teas, cute household products (they carry this powerful one-drop deodorizer by Kobayashi...that  supposedly makes things smell a lot nicer when you are doing #2 in a public place. i have heard good things about this product and recommend you pick one up.) and makeup (mascaras, shampoo/conditioners). Great market overall!

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Photo of Daphne H.

Elite '08

15

175

Daphne H.

New York, NY

4 star rating
07/14/2008

Oh my goodness!! I had no idea there was a Sunrise Mart here, until today!!! Close to my work, my friend had asked me to meet her for lunch here and wow! what a selection of Japanese Bentos to go!

With tables for seating and microwaves for heating, a girl working in SoHo couldn't be more pleased :D

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Photo of Loan T.

 

18

74

Loan T.

New York, NY

4 star rating
07/19/2008

This market has a variety of Japanese groceries and has a nice drink selection (from milk tea to soy bean to things never known to me before), snacks, noodles, and already prepared food such as bento and sushi boxes.  I had the beef bento box and it was yummy.  Cheap and flavorful.  The food is fresh here too, nothing "questionable."  They also offer seating so you can eat there.  I'm glad I found this place, so whenever I want something quick and tasty to eat, I can come here.

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0

29

foodsleuth j.

Flushing, NY

3 star rating
07/15/2008

It is a cheap and convenient place for Japanese Food. You can even shop for Japanese grocery after your meal.

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Photo of jeff c.

Elite '08

74

440

jeff c.

New York, NY

4 star rating
03/18/2008

There's a microwave to nuke your food if you want to eat there. Also, great place to buy your sushi ingredients if you want to make your own rolls/sushi/sashimi at home. They sell uni by the box and also authentic Japanese groceries/snacks/drinks. There is also one by Cooper Sq. on the 2nd floor.

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Photo of Michelle L.

 

3

12

Michelle L.

Leonia, NJ

4 star rating
05/08/2008

I'm so happy to have found a Sunrise Mart just a few blocks from my new job! And, double bonus points, it's actually much better then the East Village one I had visited before.

I don't need to say much about the food or atmosphere as this place has clearly already been reviewed (6 pages of them! yikes!)
But I will say a few things: Tables! Spicy Tuna Salad with Sesame Dressing! Room to move around!

This is a little more expensive then comparable Asian grocery/delis just a few blocks east in Chinatown (Super Fancy Mart anyone?) but the fish quality is top notch and the lunch food selection definitely was like a sunrise in the middle of this dreary day for me.

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Photo of Hannah L.

Elite '08

34

115

Hannah L.

Hoboken, NJ

5 star rating
03/20/2008

Yes!  This place is jam packed with foods that satisfy my Asian cravings.  The curry was a little oily, but they have Japanese curry so I can't really complain!  Love it.

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Photo of Daniel S.

 

3

28

Daniel S.

Rego Park, NY

4 star rating
12/28/2007

I love this place. I consistently order the Korean Bento (Beef Bulgogi) which is delicious. They used to have Leeche Aloe drinks but that was not there last time i checked. The only place i've found that has that flavor.

Eating inside is ok, although they have the occasional fly annoy you during your meal. I have never gone upstairs, no idea what's up there. Sushi is pretty good, friendly service, microwave by tables, TV on to watch. Cant complain.

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Photo of Ro N.

Elite '08

46

615

Ro N.

New York, NY

3 star rating
09/24/2007

I love this place, but I hate this location!  The food stinks here-I prefer the one in East Village.

I got the noodles with shrimp in here that sort of resemble shrimp lo mein.
It lacked taste and I tried to save it with some Sriracha----but these noodles were hopeless.

I saw they had shaved ice with azuki beans and I have been craving this dessert for the longest time.  
(I was soooooooooooooooooooo excited!)

I decided to order one, but I knew I made a mistake when the azuki beans came out of a tube!
She shaved the ice into a long cup and squeeze out the azuki beans on the very top of the freshly shaved ice.

(Not aesthetically pleasing! Because it just looked like caca on a bed of shaved ice!)

I told her it looks crazy and I just can't!  I asked why didn't she layered it.  Because the point of this dessert is to eat the beans with the ice.  I would have to eat all the beans before I get to the shaved ice.

Why would I want to eat just regular unflavored ice by itself?

I would think twice on getting prepared food here.  East Village location is 10x better!

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Photo of Steph M.

 

1

15

Steph M.

Islip, NY

5 star rating
01/07/2008

Neat, clean and classy. The way a Japanese grocery should be. On a lucky day you'll find a sample lady in front of the cashiers ready to serve you little treats to nibble on. My only complaint is that it should be bigger !

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Photo of melissa c.

 

3

31

melissa c.

New York, NY

4 star rating
09/03/2007

My co-workers make fun because this is where I come every day for lunch. But it eliminates the need to make a choice, while still having a choice! Instead of choosing where in the pricey soho area to eat, I can just default to Sunrise, then choose which bento box I want. They also have have sushi, yakisoba, tempura, udon, oyako-don, and a great selection of bottled teas and drinks.

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Photo of Tom L.

Elite '08

14

77

Tom L.

NY

5 star rating
06/24/2007

Great prices on fine quality produce! I live right near by and it's a nice place to buy tasty fresh items to cook with.

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Photo of John W.

Elite '08

42

330

John W.

East Elmhurst, NY

5 star rating
02/12/2007

Japanese Market

I stumbled upon this place over the weekend, and I think I've found my Mitsuwa substitution, since I do not have a car to drive me all the way to Mitsuwa.  Even though there is no substitute for Mitsuwa!

Inside you can shop around for alot of different types of Japanese groceries.  There were alot of snacks, condiments, fresh groceries, everything you need to prepare dinner for the night.  I actually like this place much better than JAS Mart, as it looks cleaner, more organized and has alot more to offer.  

Even though I did not buy any, the food cooked at their mini food court smelled and looked really good!  The sushi looked very fresh too!

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Photo of Julianne B.

 

11

29

Julianne B.

Brooklyn, NY

4 star rating
03/21/2007

This is a great market. I used to go all the time for lunch when I worked in the area. They have good sushi, sandwiches and even the to-go bento boxes are pretty good. My favorite thing about the market are all the snacks, japanese cookies and other random fun things (japanese magnets etc). I also really like the curry udon.

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Photo of Sharlene C.

 

10

143

Sharlene C.

Brooklyn, NY

5 star rating
11/12/2007

99 cent tofu!!!!

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Photo of Jen M.

 

4

49

Jen M.

New York, NY

4 star rating
06/08/2007

This Japanese grocery store has everything -- tons of prepared foods, groceries and cool appliances like mini rice cookers (though those are on the top floor with the overflow seating area.)

I've gotten sushi twice here and liked it both times.  You can tell the rice is fresh, and the spicy tuna had a nice level of spicy to it.  As for accompaniments, I've tried the edamame and seaweed salad (both very good and fresh).  There's a good selection of $6.95 Bento boxes, but I have yet to get to those.  One day.  I've also tried the aloe drink, which is great but tends to freak me out a bit when I swallow the little aloe chunks.

I tend to get the little chocolate-filled koala bear crackers or Pocky (yes, Pocky!) for dessert.  I can get an appetizer, dish of sushi, drink and dessert all for under $10.  

The only downsides are the line and the limited amount of seating.  If you go around 12 p.m. - 1 p.m., the line approaches horrendously long, snaking around the tiny store as many times as it can fit.  In addition, the tables downstairs are almost always packed, but there is hope!  Upstairs (with the mini rice cookers), there are more seats.  You are saved.

Another favorite thing about this place is that they change the giant paintings and plants to match the season.  I've seen the cherry blossom theme in spring and now there are paintings of fresh vegetables, I assume for summer.

If anyone speaks Japanese and manages to tell me what the labels on the hundreds of VHS tapes upstairs say, I would greatly appreciate it!

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Photo of erica jade l.

Elite '08

24

156

erica jade l.

New York, NY

5 star rating
12/18/2006

Morinaga Hi-Chew! (you have to shout when you're saying it) These little suckers are the culprit for all of my cavities.

Besides those and other Japanese candy delights you can find a plethora of prepared and packaged foods here at the Super Fantastic Sunrise Mart! (I feel like I'm on a game show). The lunch boxes are all fresh and delicious and there's a million different kinds of drinks to choose from. So if you're shopping in Soho and you're sick of the crowds at Ben's or Duke's, stroll down here to have a nice quiet and relatively inexpensive lunch.

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Photo of Emily K.

Elite '08

19

202

Emily K.

New York, NY

5 star rating
12/12/2006

Nice selection of Japanese groceries -- everything from snacks to natto packets to rice to frozen foods to prepackaged lunches (bento boxes) and onigiri.  A good shelf of various ramen and other instant noodle sets, too.

On the second floor, you can find miscellaneous bathroom items, video rentals, and other random accessories.  Convenient, good service, good food/selection... what's not to like?

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Photo of Pink F.

 

0

38

Pink F.

San Francisco, CA

5 star rating
07/17/2007

WTF dude, what the hell happened to my green tea snow cone?! i know it was winter and all, but thats what i was craving for!

Great Japanese snack store. My guy friend clearly loved the Asian cashier girls, so five stars for the green tea ice slush/snow cone and the cute Asian girls.

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Photo of anita l.

 

0

4

anita l.

Long Island City, NY

5 star rating
09/01/2007

Excellent Japanese Bento box lunches, sushi and snacks.  Such a great place to shop for Japanese groceries.  They also have many different kind of Frozen packaged food.
Love it!

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Photo of Alaina W.

 

18

30

Alaina W.

Brooklyn, NY

5 star rating
07/25/2007

This place is awesome. There's so much packed into the tiny space to discover--intriguing and different food products. I got a yellowtail sushi roll, it was packaged like deli sushi but it was 1000 times better. I'd say it's the quality of sushi you'd eat at your typical neighborhood sushi place. And the roll was only $4.25. I also tried something labeled "Japanese rice cake." It looks like a flattened round chewy pastry covered in sesame seeds, and it's filled with red been paste. Yum. Next time I'm definitely going to try some of their other prepared foods. A great lunch spot!

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Photo of Ed U.

Elite '08

633

937

Ed U.

San Francisco, CA

4 star rating
08/02/2006

Right across the street from the original location for the wonderful Broadway Panhandler (now moved to the Village) is quite a surprise, a Japanese market that is funky and functional, clean and well-stocked. I'm so used to the haphazard organization of most like markets that exist in ethnic neighborhoods, including my hometown's Japantown. But this is SOHO, so clearly image is important too. It's a clean space impeccably shelving a variety of edible items in a style that would not look out of place at Dean & Deluca.

There's also a large refrigerated area that carries all sorts of delicious take-out Japanese food, bento boxes galore and saran-wrapped packages of sushi and sashimi. I also noticed a huge selection of Japanese cookies, crackers and chocolate items and probably the broadest collection of idiosyncratic flavored Pocky products I have ever seen. The Japanese staff is youthful and dressed fairly trendy, but it does not preclude them from being serviceable in the least. It's so popular that there is another store in the East Village on Stuyvesant Street near 3rd. This is definitely a cool place to drop by if you are in the neighborhood.

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Photo of Aryn M.

Elite '08

32

228

Aryn M.

Brooklyn, NY

4 star rating
10/31/2006

I was hoping for a lot from this place. It was nice, but not really anything I hadn't seen before. Pretty much on par with the other Japanese grocery stores, but maybe a little swankier. A little.

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26

23

Marc M.

New York, NY

3 star rating
06/27/2006

While not quite a Mitsuwa, Sunrise Mart does well with their limited floor space and stocks just about everything you could possibly want from a Japanese grocery store, including Japanese house wares and cosmetics.

Though the grocery is a great resource to have nearby, I'd have to say that the real draw is for the variety of prepared foods they offer for lunch. All the lunchy prepared foods such as noodle soups, salads, sandwiches, fries (with wasabi mayo), rice bowls, sushi, and omusubi (rice balls), are available, but my favorite offerings are their bento boxes.

Bento boxes, for those uninitiated, are "boxes" sectioned off, with rice, 1 main dish and other small compartments, each one filled with a variety of different savory okazu. They usually have about 5 different kinds of bento boxes with everything from gyoza (potstickers) to meatballs, to Korean style beef.

Homely and refrigerated, this isn't top quality restaurant fare (still better than most), but the food is prepared daily and for the price (bento boxes are about $6.50 and they have items starting at just a few dollars), there just isn't a better fast food option out there. I usually walk out of there stuffed, and with a small bag of candy and snacks for later, for around $11.

Pick up a bento box and some sweet pastries on your way up to Central Park and you can have a great picnic in the park. They also have some tables up front to devour your food at before heading back to work.

4 stars for the grocery store
3 stars for the prepared foods

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Photo of Umami Y.

 

130

125

Umami Y.

San Francisco, CA

5 star rating
10/09/2006

Sunrise Mart was my virtual kitchen.

Rather than cook, many days I'd pop around the corner from my apartment and just eat at Sunrise.  Easier, faster, and cheaper than cooking at home. The prepared foods are great, including the bento boxes. And you have a host of great Japanese beverages to accompany your meal.  The spacious seated dining area seems perpetually sunny and also includes a microwave to heat up your food as you wish.

The grocery section is surprisingly comprehensive given the small space, and seems particuarly geared to on-the-go urban-dwellers.

From a neighborhood resident's point of view, Sunrise Mart is the most practical and convenient grocery store around.

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2

64

r. g.

New York, NY

5 star rating
09/30/2005

So you always wanted to go to Japan but it's a little too far for you to travel hey? Well your problem is solved if you go over to Broome street in Soho and spend a little time in the Sunrise Market. There are groceries to bring home, prepared foods to eat and everything is just like being in Tokyo right down to the checkout girls and the Hello Kitty things placed on the counter begging to be an impulse buy.

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Photo of Marilyn M.

 

3

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Marilyn M.

New York, NY

5 star rating
03/30/2006

Wonderful Japanese market. Great and reasonably priced prepared
food as well as excellent grocery, meat and produce. Boneless
chicken legs and breasts, regular and organic, cheaper than any
supermarket or butcher around.  
Beautifully cut beef and pork also below supermarket prices. Excellent qualtiy, great value and wonderful
polite service. Great prepared potato salad and the carrot ginger
dressing they make and bottle is divine.
open till 10 pm.

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Photo of Adam E.

 

11

8

Adam E.

New York, NY

4 star rating
03/23/2006

I work in Soho and pickup lunch at Sunrise more than I care to admit, and usually that means three plus days a week.  Their bento boxes are excellent as are their korean dishes, including fresh bibimbop and spicy japchae.  The soba noodle dishes are great too either hot or cold; I like the hot soba noodles with either seaweed or shrimp tempura.  Of course Sunrise can also satisfy your hankering for dried squid snacks.  If you feel like cooking, they have a full Japanese grocery if you want to buy anything from miso paste to...things I do not recognize.

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Photo of Susan S.

 

77

1090

Susan S.

San Francisco, CA

4 star rating
01/02/2006

For all those who love Japanese food - and don't mind preparing it yourself or eating take-out.  Ever have the problem of not being able to make a recipe because you couldn't find the right kind of fish paste?  Check out Sunrise.

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Photo of Li M.

 

78

570

Li M.

New York, NY

4 star rating
01/07/2006

They have snacks (Japanese crackers, e.g.) and prepared sushi (not raw sushi) and a variety of Japanese soft drinks.  A good stop on a summer day.

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7

57

Bob F.

Summit, NJ

4 star rating
05/27/2006

Super nice staff and large inexpensive food selection make this place a great place for a quick bite.

Don't miss the counter all the way in the back for fresh hot vegetable tempura, miso, and other freshly made Japanese munchies.

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