Review Highlights
“Perhaps we'll even join the co-op.” in 3 reviews
“There's even some stuff that you can carry out for a quick lunch.” in 2 reviews
“I'm a sporadic shopper here, since the place is a few miles away from me.” in 2 reviews
Location & Hours
Other Grocery Nearby
in Organic Stores, Butcher, Grocery
in Grocery
Amenities and More
About the Business
The George Street Co-op is a non-profit natural foods store owned and run by its members. We sell vegetarian foods with the greatest nutritional value possible, and only minimal processing or additives. Everyone is welcome to shop at the Co-op and choose from our excellent selection of fresh organic produce, bulk foods, vitamins & herbs, body care and earth-friendly products, gifts, and more.
Ask the Community
Yelp users haven’t asked any questions yet about George Street Co-op.
Recommended Reviews
Overall rating
27 reviews
5 stars
4 stars
3 stars
2 stars
1 star
- Joan H.Cranbury Township, NJ1841724Feb 6, 2024
Staff are super friendly and knowledgeable on all of the local produce they have. Cute little store packed full of goodies. There are 5 reserved parking spaces in the parking lot immediately before the store--they are the spaces with the cones marking them.
Helpful 0Thanks 0Love this 0Oh no 0 - Jina S.Oakland, CA13171Jul 16, 2022
Love their soup and spinach pies. They have a row of parking spots. The staff are kind and helpful . Wish their organic produce were more local and less expensive but then it's New Jersey
Helpful 0Thanks 0Love this 0Oh no 0 - 2928871425Feb 17, 2015
This is a great place to go to for your vegan / eco-friendly /organic products. I love that it's 5 minutes from my house in case I'm too lazy to go to Whole Foods. Staff is always nice and they have a small but decent selection of health foods.
They're part of a co-op program if that's something you're into. You can also request certain products to be carried in the store if you're part of the program. Totally random, but they carry vegan marshmallows too!Helpful 3Thanks 0Love this 1Oh no 0 - Shelbus U.Highland Park, NJ161984Jan 31, 2017Updated review
I should probably drop to 1 star from 2 but wouldn't really be accurate. Maybe 1.5.
I'm probably done with this place. They are always out of everything I need. Of the 8 or 9 bulk coffee containers, they were all empty except one decaf and a flavored. Finally, after like 7 visits, they had roasted pepitas... that was pure luck I guess. The herbs I need they are usually out of. They had maybe two days worth of the herb I went for today. And forget calling to check... that's always an exercise in futility.
The shelves are simply empty. It's sad. They own the building outright and don't have to pay taxes since they are a non-profit org. That should be a strength but it is a double edged sword. They simply subsist... as long as they can pay the utilities they don't really need a good business plan, and they don't have one... and haven't for decades. They occasionally buy new stock, have gross or overpriced produce, and a few snack items.
If you live nearby you can stop by and scrounge enough for a snack or meal, but as a destination for groceries, this ship has sailed. The real nail in the coffin during this visit is that they stopped renting parking from the Elks club, so unless you find a nearby meter you're pretty screwed.
I guess it's supermarkets, Princeton Whole Earth Center or Amazon for my needs now. Even though it's less than ten minutes from where I live, all my trips to this place end up being wasted ones.
Consider reading my previous review also. It's still valid.Helpful 3Thanks 0Love this 0Oh no 0Feb 22, 2014Previous reviewI'm reviewing this as a store, not as a co-op for which one would become a member (which I have no idea why anyone would possibly want to be an actual member here as it's not at all practical as a grocery store).
The George Street Coop has had its ups and downs. Incomprehensibly still in the middle of downtown New Brunswick, so inconvenient to get to, and at times truly impossible to park if their 5 spaces are taken.
The Co-op grew up as a real granola tree hugger place (and I mean that in a very, very, good way). Through the late 1990s and 2000s it had some severe management issues, and failed to adapt to the changes in the surrounding area... most specifically the need to find a more appropriate location for the type of business it was.
In the last few years it has found a niche of sorts by catering to people in the immediate area, especially spendthrift college students by becoming more of an overpriced organic convenience store rather than a place to get all your organic ingredients for cooking. No reason not to have some convenience/gourmet items, but that is the main thrust of the business now. I would personally say the Co-op "jumped the shark" when you could no longer get bulk tofu there. They still have a bulk section but it is radically different... mostly snacks. Most everything is prepared food of some sort. The produce is usually rather a sad sight. When I go there to get actual ingredients of some sort, they are usually prohibitively expensive if they have them at all. There were a few months last year where it seemed they weren't restocking items at all. I was expecting the doors to be shut at some point, but they are still there, stubbornly chugging along as they have been, year after year, decade after decade.
The real high point of the co-op is the bulk herb section. Large selection and inexpensive. If this goes, it is unlikely I will ever return, even if I can find parking.
A real down point are the employees. VERY mixed bag. Some extremely helpful, some practically abusive. One was sexually harassing me. One yelled at me. One sneered at me. One lied and talked down to me. Often you'll see them goofing off. Some are very sincere. Other workers are members who have no experience and can offer no help though they may wish to.
It's always a crap shoot when you go as to whether you will get anything you are looking for. Sometimes you hit the $5000 spot on the wheel, and other times, bankrupt.
I give it a year and a half before the block is bought out and they are forced to move out by eminent domain for another taxpayer funded, privately owned DEVCO built monstrosity. Hopefully it will move to somewhere like Highland Park where they can return to their roots and become a real natural foods co-op again.
*PLEASE NOTE: IT IS *NOT* ON GEORGE STREET. It is on a tiny street called Morris Street in between Livingston Ave. and George Street. It was foolishly not renamed when it was relocated decades ago. - Michelle G.South Amboy, NJ09Apr 5, 2019
I've been shopping here for years and you guys are the best!!! The staff is super nice and welcoming.
I appreciate the effort and thoughtfulness that goes into choosing products for the store.
I live for the soup of the day!!! Keep up the great work!!!!
-much love!...A loyal customer!Helpful 1Thanks 0Love this 0Oh no 0 - Denise O.Neshanic Station, NJ2811Nov 23, 2019
Snack Attack Comedy Show...a comedy show combined with a cooking competition? Hilarious combo in a comfortable space, lots of laughs from a range of talented comedians. Co-host Ben Miller and Mark Henely did a superb job while also preparing two delicious snacks to share with the audience who voted for the winner after the show. Both were delicious! A great"SOMETHING DIFFERENT" fun idea.
Helpful 0Thanks 0Love this 0Oh no 0 - Ben D.Livermore, CA52838Nov 8, 2018
Totally charmed by this place. Reminds me of a small independent hippie grocer I used to go to in Santa Cruz, CA. Pretty decent prices, good selection of organic vegan and vegetarian options. Bulk spices and teas, as well as nuts, grains and dried fruits. Great selection of premade vegan sandwiches!
Helpful 0Thanks 0Love this 0Oh no 0 - Christopher K.East Brunswick, NJ9197091713Aug 10, 2014
What a nice little find it was coming across the George Street Co-op the other day when I was working from home. Having grown up in East Brunswick, and having lived for many years in New Brunswick, I'm not sure how this place eluded me for so long. Located right on the equator of gentrification and the scary old hood, the GSCO is tucked away on a block I had never before driven down. The closest I ever came was visiting the Elks Club next door, because that's where the annual Melody reunion takes place. (Anyone remember The Melody?) :)
I was also surprised to find a private parking lot on the premises. Beware though, only a handful of these spots are reserved for patrons of the GSCO. The rest are for the Elks Club, and there is no shortage of unfriendly signage warning you that your car will be quickly towed if you choose the wrong spot. Luckily, I choose wisely.
I found the GSCO via Google while trying to find a new Vegan cafe to grab lunch in. There are so few Vegan-friendly cafes in the area, it's almost impossible to be a Vegan in Central Jersey without making all your own food at home. GSCO actually delivers the best of two worlds: an all-organic food and produce market with a large assortment of Vegan products, and an upstairs cafe where you can grab lunch and freshly-juiced juices. I didn't have time to really look through the store, but we did have a delicious lunch in the cafe.
As other reviewers have noted, GSCO definitely feels a bit worn-down. Housed in a very old building, this is to be expected, but I frankly think this adds to the charm. It is not by any means dirty. The upstairs cafe does have that hippie/hipster vibe, with some old couches and tables set about, and the requisite guitar hanging on the wall for any patron who wishes to knock out a few tunes while killing some time. And there were definitely a few characters who came in and out of the cafe while we were there, but again, this is what makes these kinds of places unique.
I have been to other places like this where the vibe can be super-pretentious, but I did not experience that here. I am the furthest thing from a Hippie, and only a few months ago, I was making fun of most Vegans for their diet and self-righteous attitudes. (Boy, have things changed.) The vibe here is very friendly and relaxed, and is exactly the kind of place I would enjoy coming to for a bite to eat and to get away from the hustle and bustle of my everyday life.
Most food co-op's require membership, but not here. The GSCO's market and cafe are both open to the public. This made it a no-brainer to try. The first part of my order was a freshly-made green juice. It was delicious. (I really need to figure out how to make my home juices taste as delicious as these.) For lunch, I had the Vegan veggie burger wrap which was also excellent. My wife ordered the hummus wrap, which she enjoyed. Simply prepared and grilled in an old-fashioned George Foreman contraption, my sandwich really hit the spot. With the juice included, I was more than full. And our entire lunch came out to around $20, which is a great deal.
One thing I've learned about trying to eat Vegan is that it costs a lot of money. Organic produce and Vegan products are expensive. Add in markups and the like, and lunch for one can often run in excess of $20 per person at a lot of Vegan cafes. And while the cafe selection here at the GSCO is very small, there's just enough variety for me to get these guys in the rotation without getting bored any time soon.
Next trip I will definitely be checking out the store, and in particular, the produce. Several reviewers have noted that the produce here is great quality and significantly cheaper than stores like Whole Foods. And I'd much rather give my money to a place like this than Whole Foods any day. Who knows? Perhaps we'll even join the co-op. I'm not even sure what that entails, but I certainly like supporting things that make me happy. And this place made me very happy.
Check them out!Helpful 4Thanks 0Love this 3Oh no 0 - Christopher C.Rutherford, NJ17Jan 13, 2018
Great place to eat and shop. Make sure to check out up coming events as things change each week.
Helpful 0Thanks 0Love this 0Oh no 0 - Kevin M.Princeton, NJ7509111746Jul 28, 2014
So glad New Brunswick has a place like this. All organic, all healthy and all good prices. I come here quite frequently to get specific items when I'm looking for healthy or vegan options.
Visually, this place isn't anything to write home about. The items they carry however, are hard to find and all organic. With all the crap that they put in food these days, it's great to have a place like this where you can come and be proactively healthy. I'm not talking just veggies either, I'm talking chips and salsa, etc..
They also have a health cafe upstairs where they serve various breakfasts that are delicious and healthy. They had some vegan pancakes up there once that were delicious.
Again, this place could use a better location and overall look as it does have a very slightly unkept vibe. But it's the furthest thing from unclean and everything there is great if you're a healthy person. You can get just about anything you'd regularly shop for except meat. Great spot.Helpful 3Thanks 0Love this 3Oh no 0
You Might Also Consider
in Ice Cream & Frozen Yogurt, Delis, Grocery
in Cheese Shops, Home Decor