Hours:

Mon-Fri 10 am - 9 pm

Sat 10 am - 10 pm

Sun 11 am - 8 pm

Price Range:
$$
Accepts Credit Cards:
Yes
Parking:
Garage
By Appointment Only:
No
Wheelchair Accessible:
Yes
Dogs Allowed:
Yes
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28 reviews in English

  • Review from patti f.

    Saratoga, CA

    5.0 star rating
    5/9/2012

    I've always walked by the store but never went inside. This year, one of my resolutions was to start using all natural, organic skin care products. Someone suggested that I look at 100% Pure so I decided to stop by.

    The salesgirl was very friendly and helpful. She told me about their products, which are made without chemical preservatives, artificial fragrances, or toxins. The makeup is even made with fruit and vegetable pigments.

    What's even cooler, the products smell super good so I smell like a fruit smoothie every time I wash my face :D

    Prices aren't bad, about $15-30 for their skin care and make-up. When I went in, they were having a buy 3 get 1 free promotion! I've been very happy with my purchase so far, and I'll definitely return.

  • Review from Carmen T.

    San Diego, CA

    4.0 star rating
    3/16/2012

    As a young thirty-something I pay attention to every product I use on my skin. I don't use much make-up because the ingredients are never too kind too animals or to people skin --not the case of 100% Pure. The products are gorgeous, nourishing and subtle, unlike those cheap products that reek of fake/synthetic vanilla.  

    I use the cheek tints, powdered shadow, mascara, and hand lotion.

  • Review from Khanh T.

    • 41 friends
    • 92 reviews

    San Jose, CA

    5.0 star rating
    12/23/2011

    Everything at this store smells so delicious... I just want to eat the body scrubs! Apparently I can if I really want to. All the products are 100% natural and organic... no preservatives! Only downside is you have to finish your product within 6 months or it will go bad (like real fruit!).

    The workers were also very sweet and helpful. Prices are not too bad either, considering the quality of these products.

  • Review from Susan G.

    • 0 friends
    • 1 review

    Westbury, NY

    5.0 star rating
    5/4/2012

    Great products, great prices when compared to all the synthetic products that are on the market. Since I began using this product a year and a half ago, my skin has improved 100%. I have seisitivity to Gluten, and before 100% Pure I was suffering immensely with breakout, snd did not know what to do. I would use natural products, but if they weren't Gluten Free my skin would continue to breakout while using products that were supposed to be helping me. I found 100% Pure on the Celiac Website and my life changed immediately when I first started to use the products. I have recommended this site to many individuals who are now happy consumers of the products they offer, and I will continue to be a loyal customer. THANK YOU 100% PURE YOU GAVE ME MY LIFE BACK!!!!

  • Review from Matilda P.

    • 9 friends
    • 33 reviews

    Campbell, CA

    5.0 star rating
    8/23/2011 41 Check-ins Here

    I'm so thrilled to have found this place and lucky that it's around the corner from my home! I completely believe in their philosophy of organic ingredients - as people have become more and more aware of what you put in your body has an effect on your long term health, I think what some people don't realize that what you put ON your body ultimately ends up in your blood stream and has the same effect.

    One of the problems is finding truly pure and organic products that actually work and 100% Pure has finally perfected it. I was using Bare Minerals for years and was very hesitant to switch to a liquid foundation at 100% Pure, but it was actually a seemless transition.

    So far, I have been using:
    * Purity Facial Cleanser + Mask (I use daily as a cleanser and every 3 days as a mask
    * Brightening Tonique (Toner) (LOVE IT!)
    * Mint White Tea Moisturizer
    * Coffee Bean Caffeine Eye Cream (Smells AMAZING!)
    * Vanilla Bean Body Cream (Every time I put this on my boyfriend comments on how great I smell but the scent doesn't last very long and it doesn't moisturize that well)
    * Luminous Primer with Antioxidents and Resveratrol (EXCELLENT!)
    * Healthy Skin Foundation with Super Fruits SPF 20 (SUPERB!)
    * Healthy Flawless Skin Foundation Powder SPF 20 (YAY!)

    Wow, that's a lot, but I'm impressed with all of it and have already been receving compliments on how bright my skin is. The staff there is very helpful and knowledgable on the product lines.

  • Review from Jade B.

    • 6 friends
    • 27 reviews

    Mountain View, CA

    4.0 star rating
    9/12/2011

    I usually order my products from the website but what I needed sold out online. When I found that there was a store on Santana Row, I was so thrilled! At first, I had to drive around to find it cause there are so many stores over in the area. When I finally found it, I proceeded to park in the garage that was not that far away.

    When I walked in the store, it's a little small and smelled wonderful. There were 2 employees working and I wasn't greeted by the one who was standing by the door. The other was busy helping a customer so she greeted me like 5 minutes later and asked if I was familiar with their products, I smiled and said yes I am and I'm just looking for the Pear and Honey Body Scrub. So she pointed to where it was and I grabbed it and bought it.

    I love their products cause they are organic and they just leave this fresh clean smell after you use them. I only use their body scrubs and lotions. They also have makeup but I haven't tried it yet.

    The employee that greeted me 5 minutes later was very sweet and with so much personality.  I completely understand that she was busy and couldn't get to me at that time. I wish I would of got her name.

    But for the other lady that was there, she didn't even acknowledge me at all and she wasn't doing anything but standing at the door. If she would have done that, I would of gave them 5 stars.

  • Review from Debbie W.

    Kent, WA

    5.0 star rating
    1/28/2012

    My favorite obsession when I visit my daughter in Santa Clara! I discovered it by accident while walking the Santana Row Mall and now make it a regular stop when I am in town!  I have been in twice now and each time have been greeted like a friend from Katie, one of their employees. She is very knowledgeable about the products and gave me several hints about applying make-up and helped me pick products that were right for my skin type. So far, I have tried and love their foundation, fruit pigmented concealer (it really hides my eye bags, haha), coconut body scrub, green tea cleanser and Argan oil. As I finish off other less effective lotions and make-up, I will be converting 100% to 100%Pure products!!

  • Review from Lenore L.

    • 9 friends
    • 82 reviews

    Pleasanton, CA

    5.0 star rating
    2/5/2012

    I love this product so much!!! It's what I've always been looking for. I use their salt scrubs, which just infuse your skin with delicious smells and healthy nutrients and antioxidants too! I love their lip color (I am using the silver skinny stick that resembles a lipstick; I have a very hard time finding lip color that works on my skin tone but both shades I chose are wonderful; very natural looking pink/red lip shade, which is why it works). I use their coffee eye cream, red wine serum thing, and the fruit extract mask and lotion. I use their body lotion, which always makes me feel so good about what I am rubbing into my skin; finally something effective that is healthy for me too! And some eyeliner, blush, and foundation and powder. All work really well and are quality made makeup items with great colors. My only complaint is the mascara which is very basic and crumbles into my eye by the end of the day. So that will be the only makeup item I will not purchase again. I have not tried the eyeshadows yet since I have so many and I can't justify purchasing more at the moment. Same for concealer. But I feel good that I have a healthy foundation base on my face, before continuing to use makeup with chemicals over it. Better than nothing! Though I plan on eventually switching over completely (except mascara) eventually.
    I always receive excellent customer service at this store and the one in Berkeley. And I don't think I have left once without a free gift. A good one!! I hope this continues forever. It always makes my day and justifies all the money I spent :)

  • Review from Yekah C.

    • 11 friends
    • 53 reviews

    San Jose, CA

    5.0 star rating
    7/7/2011

    Melissa was extremely helpful and fun to talk to. The store is clean and well managed. I will be back to comment on my purchases:

    - Jasmine Green Tea Cleanser
    - Argan Oil Spf 30 moisturizer (physical block! 24.8% ZINC!)

    As an esthetician, I have high hopes! :)

    Update on products:

    - The cleanser is now my every day go-to cleanser and I love it! :) It is very very gentle but still makes my face look clean and bright.
    - I am acne prone, so the SPF moisturizer ended up breaking me out because of the physical ingredients. It's a shame because it's a good product. Try it if you aren't acneic.

  • Review from Lei L.

    • 593 friends
    • 152 reviews

    Mountain View, CA

    5.0 star rating
    7/18/2011

    Like I said, I don't just give out 5 stars like they're cookies, you gotta earn this!

    This store earned it. I LOVE their ingrediants. All my skin care prodcuts, down to the foundation/powder are from here. I'm a big believer of purchasing organic products. Not everything is organic, but in the make up and skin line most are.

    My day consists of:

    -Argan Oil Spf 30 moisturizer (physical block! 24.8% ZINC!)
    -Coffee Eye cream
    -Primar
    -Toffee Foundation
    -Toffee powder foundation

    I've reduced breakouts because of this specific makeup. It's a bit costly, but you get what you pay for ya diggggg?!!?!?!!!!

  • Review from Shirley C.

    • 11 friends
    • 29 reviews

    Milpitas, CA

    4.0 star rating
    12/19/2011

    It's definitely a quaint little store on Santana row, the service is generally really helpful and always ask them if there is a promotion going on at the moment because they don't advertise it.  I love love the French lavender body cream, it's been my favorite from the first time I've gotten it and I've used it ever since.  I'm actually so addicted to it that when I run low, I'm already in the car to buy my next bottle.

  • Review from Jen D.

    San Francisco, CA

    5.0 star rating
    2/1/2011

    There's a lot to be learned about bath products and the chemicals that they contain. Don't be fooled by fancy labels that say "all natural". Be smart and turn that bottle around and read the ingredients because you can usually tell how bad (or good) a product is by reading the first 5 ingredients. Ever see PROPYLPARABEN or SODIUM LAURETH SULFATE? Those are two very commonly used chemicals found in beauty/hair/skin care products known to cause cancer. YES, CANCER!

    But don't you worry, 100% Pure is exactly that - 100% Pure! Every single ingredient that you find in these amazing products is all natural. I picked up a large tub of the Mangosteen Salt Scrub and went straight home to give my body a good scrub down. Afterwards, I could absolutely not stop feeling up on myself and smelling my skin. The salt in the scrub scrubbed away any dead and dry skin, while the oils in the scrub truly moisturized. Two days later I'm still feeling the moisturizing effects.

    It's amazing at how inexpensive they are and I can't wait to go back so that I can pick up more of their products!!!

  • Review from Natalie Q.

    • 23 friends
    • 42 reviews

    San Jose, CA

    5.0 star rating
    5/27/2011

    All around awesome!

    The product itself is AMAZING.  If you don't know what their coffee eye cream is, you need to go in and ask because it is the BEST KEPT SECRET! all of their body scrubs AND cosmetics are 100% natural... FOR REAL... you could probably eat them (though they won't recommend it) ;)

    Also, the woman running the store are bright, bubbly, and VERY knowledgeable.  If you have any questions just ask, because they have the answers.  I can't wait to go back again and try new fun projects!

  • Review from Reyna H.

    • 19 friends
    • 11 reviews

    San Jose, CA

    5.0 star rating
    10/14/2011

    You can NOT get better quality for your money! I was going to try Bare Essentials but after a good friend of mine let me know they use Talc in there products, she brought me here. 100% organic, natural products that don't cost an arm and leg, everything they sell is edible and vegan, all packaging is made from recycled material. And working on Santana Row gets me a discount! The fact that my foundation is made of coffee beans and  and my lipstick is made from Shea butter and pomegranate is pretty cool, the fact that it stays on AL day, is FABULOUS! Don't even get me started on the fact that I can pronounce every ingredient-genius! This place is a bit pricey for some, but the fact that the makeup line i just finished using is more expensive (Urban Decay) and the skincare line I was using is WAY  more expensive (Murad) I think Ive found a winner. :)

  • Review from Tiffany N.

    San Francisco, CA

    5.0 star rating
    4/24/2011 1 photo

    I'm really happy to have walk by this place. I have been looking for organic and natural cosmetics and to hear they carry some and they are free of chemicals. This was a song to my ears.

    At first I was worried that the products would be exceptionally overpriced because of the benefits but in actuality, it is a few dollars more.
    Example: MAC fluidline gel liner $15
                  100%pure gel eyeliners $18
    This is the case for the eye creams and lotions too. They cost a little more but so much better for your health and body.

    I will gladly pay a few dollars more to know that I'm not rubbing CRAP on my skin that are carcinogenic (cancer causing)

    ++The service was friendly and helpful, providing honest feedback and a booklet of content for ingredients. As I was there testing out the products, I overheard the associate talking to a customer and 100% pure is actually trying to create a line for people with eczema which makes sense because people with sentitive skin should be using products like 100% pure because it is free of synthetics and chemical-base formulas which highly irritate the skin in the first place!

    The store itself is super appealing and girly chic which is probably why I peeked in, in the first place. Unlike other lotion shops, you don't have to smell the store from half a block away and their fragrances are kind to your nose without the feeling like you just entered and got trapped in a overly perfumed induced closet.

  • Review from sonya h.

    San Jose, CA

    5.0 star rating
    10/15/2010

    I am in love with the products here...The prices are a lil high for the lotions but very reasonable for the face creams & skin care line.

    I am excited about finding this place and cannot wait to try more of their products.  I started using the red wine serum and nourishing cream tonight...so far my face is smooth like butter :)  I will try the product for a few weeks and update the review.

  • Review from Tanya R.

    • 2 friends
    • 18 reviews

    San Diego, CA

    5.0 star rating
    11/27/2011

    I love 100% pure products.  The fruit tinted make up is amazing and lasts a long time.  I have very sensitive skin and eyes and have a hard time with eye shadow.  This is the only cosmetic line I haven't had reaction to. Even better is their very reasonable prices. I can't recommend this line enough!

  • Review from J n B G.

    • 1 friend
    • 56 reviews

    Los Gatos, CA

    5.0 star rating
    11/28/2010

    Wow, I might be visiting Santana Row a whole lot more now that I've discovered 100% Pure.  The whole idea behind this place that the products are 100% natural, 100% vegan, and contains no thickeners or emulsifers (which, per their website, are just cheap fillers).  I think it's a fabulous concept, and beyond that, the products are really appealing.  They smell fabulous, which I attribute to the fact that the scent is provided by real fruit, not perfumes.  I almost wish I could eat my coffee eye cream.  :)

    The only thing I haven't loved yet is the body wash I purchased here.  I picked up a small bottle of white peach body wash, and while it smells great in the bottle, the smell seems to go off a bit when I lather up with it.  I guess it could be a reaction with my body heat or chemicals.  Everything else I've tried smells great both in the bottle and on my skin.  I just went back today and picked up a whole bunch of products for my mother-in-law for Christmas.

    Holiday tip: there are some great travel-size products that would be perfect as stocking stuffers!  They're also a good way to try the products without shelling out a whole lot of dough.

  • Review from Kinjal S.

    San Jose, CA

    4.0 star rating
    8/29/2011

    I've passed by this store several times, finally this last weekend, I walked in an took a little tour... recently I've been breaking out and I think my liquid based foundation is to blame.... so I asked the lady there who was knowledgeable and gave me a quick intro to the different products they had to offer. She told me how switching to the Pure products had helped her skin and what all products she used, but she did not impose any of them upon me. I bought the toffee shade foundation powder with SPF 20. It was really awesome to find products that are organic and keep the use of chemicals to a minimum (i think only mostly products with sunscreen protection are the ones that contain derivatives of zinc, titanium etc...) Here are some of the natural ingredients the product I bought has:
    Oryza Sativa Germ Powder (Rice Powder), Pigmented Extracts of: Prunus Persica (Peach) Fruit, Prunusm Armeniaca (Apricot) Fruit, Theobroma Cacao (Cocoa Bean), Carica Papaya (Papaya) Fruit, Punica Granatum (Pomegranate), Vaccinium Macrocarpon (Cranberry) Fruit, Fragaria Vesca (Strawberry) Fruit, Rubus Idaeus (Raspberry) Fruit,

    I am waiting to see how my skin reacts to this product, but i can hardly wait to go back and buy their tinted moisturizer and other fancy shmancy organic, vegan stuff :)

  • Review from Lauren H.

    Honolulu, HI

    5.0 star rating
    8/20/2010 1 photo

    I WISH I COULD GIVE 10 STARS!!!

    I live in Hawaii and I first heard of this company by doing major online research for affordable, high-quality skincare products and makeup that use all organic and natural ingredients and are suitable for über-sensitive skin. I order from their website http://onehundredperce... at least every other month.

    Visiting the actual store was such a treat because I finally got to play around with colors, feel the texture of the lotions, see the sizes of the products...

    EVERYTHING (I kid you not!) that this brand makes is great, but if I had to pick, my absolute must-haves are the Green Apple Stem Cell Anti-aging Concentrate (makes your skin incredibly smooth), Organic Aqua Boost, Healthy Flawless Skin Foundation Powder w/ SPF 15, and Black Tea Pigmented Long Wear Gel Eye Liner. The Organic Coffee Bean Caffeine Eye Cream is great as well and has rave reviews, but it hasn't done anything miraculous for me besides moisturizing and smelling great.

    The store does carry some products that differ from the website. I picked up tonique and foam body wash that is not yet offered on the website. And some products that were on the website like the cucumber eye gel and discontinued versions of the toniques were not  available in-store.

    Keep an eye out for their special weekly sales announced every Thursday!

  • Review from Sasha R.

    • 9 friends
    • 52 reviews

    San Jose, CA

    5.0 star rating
    4/1/2011

    their coconut body lotion is awesome - super rich and beautifully moisturizing. after trying a sample sachet, i was hooked. although they were out of the product, the sales associate took my name and number to contact me when they got new stock. within 24 hours, someone called to say they found a few more bottles in the back, and one was on hold for me. when i called to ask if i could delay my pick up by a day, the associate was very accommodating.

    their associates know about their products and can point you in the right direction if you aren't sure what would work for you.

    the price points are pretty reasonable. most of the items i've bought are about $15 - much less expensive than lush. in fact, i prefer their store layout to lush's. it's isn't as cluttered.

  • Review from Beth F.

    San Jose, CA

    4.0 star rating
    7/30/2010 3 Check-ins Here

    I wandered over to 100% Pure during my lunch break and was delighted to learn that not only do they use essential oils in their products, but they also won't use anything tested on, or including, animal products. They carry natural lotions, soaps, scrubs, bodywashes, facial moisturizers, etc. In addition, I enjoyed that they had a strawberry plant as well as another plant growing in the store. The space itself was bright and clean--I was told that it had been formerly occupied by a spices store. The walls were painted white with a lovely floral theme going on, and the floor had a rustic wooden look. The owner was also very helpful. I'll probably be back...

  • Review from Adrianna V.

    • 33 friends
    • 24 reviews

    San Jose, CA

    4.0 star rating
    3/27/2011

    I came here by myself once to see what one of the newer stores on Santana Row had to offer. I honestly do not care about stuff being organic but was impressed by their customer service being welcoming and informative. I wanted to bring my mom in and when we arrived around Sunday afternoon they were closed! They said their register was experiencing technical difficulties but said we were more than welcome to come and browse anyway. I thought that was very friendly and my mom found a lot of products she wants to buy next time! I have not purchased anything yet so I can't give the full five stars but four will do for now!

  • Review from Krys T.

    • 34 friends
    • 16 reviews

    San Jose, CA

    3.0 star rating
    9/3/2010 1 Check-in Here

    100% chemical free cosmetics is definitely the way to go. Went here for a beauty consultation. Only complaint is that I usually don't wear a lot of make up and came out looking like a clown....but hey, at least my face was 100% chemical free, 100% vegan free and 100% lickable. Awww yeah.

  • Review from Sheila M.

    • 37 friends
    • 224 reviews

    Pacifica, CA

    5.0 star rating
    10/8/2010

    LOVE LOVE LOVE this store's philosophy!!! i come here almost every 2 weeks and they always email me the weekly special

  • Review from Jana H.

    • 0 friends
    • 19 reviews

    San Jose, CA

    1.0 star rating
    5/9/2011

    Today I walked into this pretty little store full of natural products that were beautiful and smelled great. I was about to buy some cream when I couldn't help to over hear the two employees (guy and a girl) laughing and making fun of a customer that had come in. I was very disgusted at the inappropriateness of the behavior especially out loud in front of other customers. I decided not to purchase anything because of this. Who ever hired these two people obviously does not know how to run a store or choose quality employees. The whole experience of shopping and enjoying it, begins the moment someone walks in the front door and is properly greeted. This was unacceptable to me and I felt as if they did not deserve my money or me as a customer. I left and will not be back unless things change. The products you leave with are just the small part of shopping. Learning what to keep quiet and when to speak is very important and makes or breaks a store. I see the store going out of business if things don't change, especially if the employees were as bad as these two. Instead of bagging customers they should be showing products or announcing sales or promotions. Take it from someone who owns a business, it really does matter who you hire!!

  • Review from Susie W.

    • 6 friends
    • 8 reviews

    Atherton, CA

    5.0 star rating
    11/11/2010

    All natural and organic! And cosmetics colored from fruits and vegetables!  Recycled packaging, biodegradable formulas, cruelty free.  Even the store is built and furnished from reclaimed wood and recycled materials!  http://www.100percentp...

  • Review from Lisa C.

    • 0 friends
    • 21 reviews

    San Jose, CA

    5.0 star rating
    10/13/2010

    Truly amazing products with a fantastic employee, Becca, who was informative and not pushy. I love their fat lip pencil which is just as great as my long time favorite, Trish McEvoy, However, 100% Pure's is less expensive. I am addicted to the smell of the eye cream and it really works on fine lines. The tinted moisturizer comes in a large size pump container. Incredible value. Blends in beautifully. The eye shadows are creamy, with antioxidants and the colors are amazing. I love the hair conditioner. Smeils wonderful and my hair has never felt softer. I picked up some make up for my nieces and they said it was the best ever. Plus, they always have great deals taking place.

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