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Categories: Optometrists, Eyewear & Opticians [Edit]
Neighborhood: Flatiron50% OFF sale frames or $50 OFF complete pr of specs from new collections. Go to http://www.1010optics.com for coupon.
Announced 19 hours ago28th St-Park Ave S (6)
23rd St-Broadway (R, W)
23rd St-6th Ave (F, V)
Mon-Fri. 10:00 a.m. - 7:00 p.m.
Sun. 12:00 p.m. - 5:30 p.m.
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This place is great. I spent lots of time in November and December scouring Manhattan for funky, unique frames. You'd think that would be easy in Manhattan, and I suppose it is compared to many cities, but I still found it a bit of a challenge to find a store with better selection than the standard LensCrafters fare.
To make a long story short, my quest ended at 10/10 Optics.
They have loads of quirky styles here, with several designers and brands I didn't see anywhere else. Best of all, the staff is knowledgeable about what works for your face shape and never tires of digging up new things to try, based on what you say you're looking for. They also don't hesitate to tell you when something isn't right for you.
They have a funky computer & digital camera station set up that I haven't seen anywhere else. Once you narrow it down to your 4 top choices, you can take pictures of yourself wearing those frames, to compare side by side. They even let me compare with a picture of myself in my old frames. So helpful!
I ended up with a classy retro, yet modern plastic butterfly style frame. They're black with green details. I have gotten so many compliments! They were expensive, but hey it's like buying a facial feature, so it was worth it to me.
Go! You'll be glad you did.
Although I ultimately didn't end up purchasing a pair of frames here because I ended up finding a better deal at Eyes on Broadway, I still wanted to write a review because of how incredibly friendly and informative the staff are here.
Regardless of where you prefer to go for frames, stop by here to get the most personal, friendly, and helpful experience in the business.
They also have a digital camera attached to a computer with a dedicated program that shows up to four images of yourself wearing different frames so that you can make a better decision about what you look like in them. This is especially helpful if your eyesight is so bad that you cannot see what you look like in new frames without prescription lenses (like me).
Their colorful, imaginative windows attracted us from the park...this store is amazing on every level!
-Customer experience -5 Stars
-Clarity of products -5 Stars
-Knowledgeable staff -5 Stars
-Superior environment -5 Stars
Customer experience was for me a 5 star treatment because when I entered, I saw bright smiling faces behind the eye wear bar and heard healthy positive banter between the sales associates while I milled around with a friend.
Clarity of product category deserves 5 stars for me because I immediately understood what glasses and services they offered before having anything explained to me. I do not wear eye glasses; therefore the experience is generally overwhelming to me in other optical stores. At 10/10 optics, I felt calm and excited by their selection. I left hoping that someday I too will need glasses.
Knowledgeable staff gets 5 stars because they know their eye wear. As I observed my friend try on selected pairs, I was amazed at the detail and intricacy associated with each company and pair that he tested. The sales staff knew exactly what pair would work with his facial shape and dimensions. They also seemed to have an intuitive understanding of what styles would be tool loud or too quiet for his personality and profession. I think it was the quickest selection process that I have seen.
Superior environment gets another 5 stars because 10/10 optics has an organized retail environment which functions smoothly. There are no huddled customers in one corner looking at the 'most popular' pairs, it is an open space with an airy feeling. They offer every client his/her own stool in which to experience and test glasses, as well as the option to see photographically what the frames look like from others' perspective.
If you need to have an eye exam, they have you covered as well with an honest, thorough doctor who performs the exam in record time. Not that I experienced it myself, but this is how my friend explained it to me.
The only thing that they could improve is to open another location uptown near me (selfish I know)...but then again, I am sure they will when they are able to find another location with the same amenities the likes of their current corner spot on Madison Square Park.
It may be cheesy, but I can't help but think that when I need glasses and get them from 10/10 optics, I will definitely be seeing things through more rose colored glasses! All the best guys...thanks for enlightening me to your experience.
At the time of writing this, 10/10 Optics has 11 straight 5 star reviews. And this will be the 12th.
When you walk into 10/10, you get the feeling something is different. You can't quite put your finger on it, though. Is it the subdued lighting, slightly reminiscent of a lounge? Or is the fact that customers are chuckling along with salespeople left and right, like they've known each other for years?
That's certainly the beginning. My wife and I saddled up to the "bar" and were shortly met by Alexandria Meblina. She asked how could she help, and my wife told her was looking to replace some lost glasses. "Something red, maybe purple. And fun."
"I'll be right back," said Alexandria. A couple minutes later she returned with an armful of frames--over a dozen--and arrayed them neatly on the counter top. While my wife tried them on, Alexandria kept the perfect distance, knowing exactly when to chime in and when to let my wife figure things out on her own.
My wife plowed through the first round of frames, setting aside several that she liked while Alexandria went back for more. The frames ranged in price from about $150 up to a beautiful $800 pair made of some exotic African wood. They were all elegant and stylish, though--nothing looked cheap.
Once my wife narrowed her choices down to a handful, Alexandria took pictures with a special camera that let her see four images of herself at a time, allowing her to compare frames side by side.
A few minutes later, and we'd found the winners. Alexandria broadened our search a bit, suggesting frames that matched my wife's skin tone and eye shape. She ended up with a pair of subtly funky black and orange frames with a neat pattern on the inner rim.
About five days later, the frames were ready. My wife was ecstatic. They are the first pair of glasses that she really loves, I think.
Oh, and Alexandria sent my wife home with a couple cleaning kits, one for each of us. A few days after that, we received a thank you letter from Alexandria with a nice handwritten note wishing us good luck on our upcoming move.
It's that kind of place. No details are overlooked, and yet you don't feel fussed over. Perfect balance.
I'm a contact lens wearer by day, a glasses wearer by night (e.g. the two minutes it takes for me to walk from the bathroom to bed). However, I still want to get the coolest, funkiest glasses I can to distract from my intense coke-bottle lenses.
I got my last pair at 10/10 about five years ago, and decided to go back there even though the store wasn't covered by my insurance, as I remember there incredible selection and service.
My boyfriend (aka fashion adviser) and I sat at the counter, while Charlotte selected about 30 or so frames for me try on, refining her selections as we went on based on my feedback or the funny faces my boyfriend made indicating that these were not the right pair.
Charlotte also took photos of my in top four picks, but despite the great selection I just didn't find "the one." As we were leaving, Charlotte's colleague asked if I wanted a shot. I thought she meant one of my photos, but she meant a real shot. So we pulled back up to the "bar" - I had a shot of Frangelico, while Andy had some Jack.. Talk about service.
While I didn't walk away with glasses, I did walk out smiling and will definitely return to 10/10 again. Cheers.
I am a brutal person...with my glasses. Disorganized, absent-minded, etc., but enough about me, what do you think about me?
Oh, right, reviewing 10/10. Recently I stepped on my glasses and needed a new pair before my vacation abroad. I was desperate and didn't have time to make a trek to Chinatown where my optician of 8 years takes good care of me. 10/10 is around the corner from my office, and a friend got a good pair from them two years ago.
What service! Jesus Hernandez waited on me and sized me up (or at least my face immediately). He set out pairs that were flattering, yet funky and modern. He also took pictures of me wearing my final choices so I can see which I like. With my art director colleague, we all chose one that I was very happy with. All told, I was there for 45 minutes, chatting away about graduate school (Jesus wants to go) and my vacation. He took down my prescription and came back with my old glasses fixed up and polished. He said it would be ready on Monday (this was on a Thursday), but I said I am going on vacation on Monday. He rushed the service, no extra charge. Four hours later, he called to say my new fabulous pair was ready.
When I left, Jesus and everyone else at the shop wished me a good vacation. It was just friendly and casual. Best experience picking up new glasses, which to me is as boring as picking up new underwear.
Highly recommended for unbeatable service.
My Theo glasses (purchased elsewhere) have been having some issues, so I dropped by this store while in town visiting my sister.
Even though they knew I wasn't there to buy glasses (and didn't even live in New York!), they helped me with the problem and were very courteous. I would certainly return here as a "real" customer if I move to the area.
I just got back from 10/10 Optics, a trip I made based solely on Yelp reviews. I was not disappointed! Good service is hard to come by in this city, but Alex was patient and laid back, and honest about how each pair fit my face. The optometrist, Dr. Rosenberg was kind, calm and informative. Even though it was a Sunday evening and they were about to close, I never felt rushed to leave, even when I mentioned that it was approaching closing time. The bottom line is that I was amazed with how normal everyone was there- never forceful, creepy or distracted. Once I had settled on two awesome pairs (one for business, one for pleasure), Alex offered me and my boyfriend a celebratory shot of delicious peach schnapps! They know how important choosing and purchasing a new pair of glasses is and they want to share in your joy... plus, who doesn't want to drink on the job?!
I randomly walked into this eyeglass store after hating 3 others that I had researched and tried first. It was my first pair of prescription glasses so I had no idea what I was looking for.
The woman that assisted me at 10/10 optics took a lot of time with me and was extremely friendly. They had many pairs that were good options for my small face. I was very happy with my experience and highly recommend them.
I came here yesterday for a full checkup and new glasses. Charlotte's first choice of frames for me were exactly what I bought. They are perfect for my face and funky-cool without being weird. Dr. R was thorough and explained things to me about my eyes that no other optician had bothered to mention. He is also a great conversationalist. The price is worth it for the checkup, and go online for $50 off coupon on frames.
Very friendly staff. Nice, knowledgeable and to the point optometrist. I was just there to check my Rx and nothing more. He didn't try to push new lenses on me or glasses. I was also able to walk in w/o a wait. The rest of the staff was very nice. They also have a digital camera that you can take pics or yourself in different frames to ponder which ones you like best. Would definitely f/u here.
I've never been to such a friendly, professional, and overall FANTASTIC eyecare retailer before! Their eye exam is twice the price of what I paid here in Queens, but Dr. Rosenberg and his staff is several hundred times better than ANY eye doctor I've ever been to (and I've been to a lot of them thanks to my family's history of poor eyesight). My appointment was on a Sunday afternoon half an hour before they closed, and they accomodated to me with no hurry at all. Dr. R told me the same thing eye doctors always tell me: "your eyes are getting worse", but he was just SO pleasant and conversational that I did not (and still do not!) have the sense of impending doom that I usually get when I walk out of an optometrist's office. I know I needed new contacts, and I'll need new glasses too - I haven't made any plans to purchase them as money is tight. I got no sales pressure at all, and when I called them today to ask for a copy of my prescription to be faxed over, and they did with NO QUESTIONS ASKED. I'm looking forward to my follow-up appointment later this week, and I'll be recommending 10/10 to all the 4-eyes I know!!
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